We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic management - Essay Example

Comments (1) Cite this document
Summary
This paper also aims to discuss the strategic management process of L’Oreal and the strategies adopted by company to achieve competitive advantage and implementation of the strategies…
Download full paperFile format: .doc, available for editing
Polish This Essay98.6% of users find it useful
Strategic management
Read TextPreview

Extract of sample
"Strategic management"

Download file to see previous pages It is ranked among the top 100 ethical and sustainable companies globally (L’Oreal, 2011). The company has about 23 global brands in around 130 companies with 66, 600 employees. The brands annual sales turn up to be more than 50 million Euros. Some of the consumer products of L’Oreal are L’Oreal Paris, Garnier, Maybelline New York, soft sheen Carson to name a few. The brand has its presence felt globally and has been well accepted by the people. 2. Company background L’Oreal is the largest cosmetic company across the world and was established in 1909 by Eugene Schueller, who was a French chemist. By the year 2003, the company had entered 130 countries through 290 subsidiaries and agents. The main heart of L’Oreal strategy is the dermatologist and cosmetic department. The L’Oreal group had thus marketed about 500 brands and provides services for all sectors of business such as body care, skin care, fragrances, hair colour and other products. L’Oreal owns various brands such as Garnier, Armani, Maybelline, and others. According o L’Oreal innovation and diversification were the critical success factors for the brand and invested highly on research and development but recovered the investment made by launching the products globally. L’Oreal markets its product under its name and also other family brand names. L’Oreal strategy was to drop down technology over the time from high end outlets and markets to the mass population. The brand Plenitude was the market leader in France but in US it was not that promising but with its innovation and diversification strategy the company was able to overcome it (Hitt, Ireland & Hoskisson, 2007, p. 158-159). 3. Competitive advantage Focusing on fundamentals of strategy does not always lead to formulation...
Base on the analysis from various tools it can be concluded that L’Oreal in order to remain competitive in the market place has adopted various strategy and with needs and demands have also altered the strategies from time to time. L’Oreal has primarily adopted the premium price differentiation strategy in order to stay ahead but as stated above the company also make use of the cost leadership strategy. L’Oreal is the most popular and well known cosmetic brad and in order to maintain its position the company invest heavily in its R&D to innovate and create new products to suit the demands and need of its target market. With the female segment the many has also targeted the male segment and as per reports huge opportunity tends to exists as the male have started to take care about grooming themselves. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 3”, n.d.)
Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 3. Retrieved from https://studentshare.org/business/1403757-strategic-management
(Strategic Management Essay Example | Topics and Well Written Essays - 3000 Words - 3)
Strategic Management Essay Example | Topics and Well Written Essays - 3000 Words - 3. https://studentshare.org/business/1403757-strategic-management.
“Strategic Management Essay Example | Topics and Well Written Essays - 3000 Words - 3”, n.d. https://studentshare.org/business/1403757-strategic-management.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
co
cortneybrakus added comment 3 months ago
Student rated this paper as
The topic of " Strategic management" was tough to find. I spent hours to find it. Here at StudentShare, I got the best sample. Many thanks!
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Management
This means that strategic management brings together the mission, objectives, and vision of a firm and develops policies and plans then allocates resolves to allocate resources to the set plans and policies in order to ensure their implementation (Wheelen & Hunger, 2011).
3 Pages(750 words)Essay
Strategic Management
Strategic Management Name: Institution: Strategic Management The success of any organization regardless of its affiliation depends on how it conducts its strategic management. This allows an organization to analyze all the key initiatives that the top management of the company undertakes on behalf of its key stakeholders.
4 Pages(1000 words)Essay
Strategic Management
The purpose of strategic management is to create new and different opportunities for the organisations to sustain in its usually competitive environment. In brief, the notion of strategic management is fundamentally described as the procedure of devising along with executing effective strategies with the intention of supporting an organisation to attain its expected business targets (Nag et al., 2007).
4 Pages(1000 words)Essay
Strategic management
Crisis management plan must be prepared keeping into consideration the overall safety of the strategic planning process. The aim of the strategic management in such needful situations is to enhance the organizational capacity in responding to the crisis and make strategic plans to effectively overcome from the identified obstacles (European Interagency Security Forum, “Crisis Management of Critical Incidents”).
15 Pages(3750 words)Essay
Strategic Management: Strategic Choices
Main products of the company are printers, personal computers, network management software, high end servers etc. Company is operating its business globally in several areas like printing, computing, digital imaging. Beside this, the company is also providing software and services.
4 Pages(1000 words)Case Study
Strategic Management
Strategic management in the public sector is a complex process since there are multiple stakeholders with varying needs and limited resources available. There are various approaches to strategic management in the public sector.
8 Pages(2000 words)Essay
Strategic management
In an article published in the Wall Street Journal on 7 May, 2009 and titled Arbitron, Looking To Make Strategic Investments, Takes Page From Cisco, Ty McMahan wrote about the recent decision that had recently been taken
2 Pages(500 words)Essay
Strategic Management
r changing surroundings, managers need to constantly analyse and decide on the actions that would increase the efficiency of a firm’s operations and enable it to survive the competition. This is where strategic management play a vital role in the organisation’s survival. The
10 Pages(2500 words)Essay
Strategic management
The secretary general stated that Qatar’s education sector was now ready to enter into a strategic partnership so that the institution
1 Pages(250 words)Essay
Strategic Management
Strategic management requires extensive planning in any organization since the company’s future relies on prior set goals and objectives. The planning
8 Pages(2000 words)Essay
Let us find you another Essay on topic Strategic management for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us