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Strategic Management Process/Vision, Goals, Objectives - Research Paper Example

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Running head: Strategic Management Process Strategic Management Process Insert Name Insert Insert 24 November 2011 Strategic Management Process Synopsis The Coca Cola Company’s vision statement defines a set of plans that the company adopts to continue thriving in the long term by keeping up with world trends, although it does not specify the ultimate goal beyond continuing to thrive…
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Strategic Management Process/Vision, Goals, Objectives
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Download file to see previous pages Considering the fact that strategic management process ensures that all stakeholders to the strategic plan of a company are in agreement as to why the company exists, what the company does, where the company should go, and how the company should get there. The strategic management process of the coca cola company has placed emphasis on how the company would attain its goal and to some extent has ignored particular descriptions of this goals. The process has not placed emphasis on clear descriptions of why the company exists and what the company does. Introduction The Coca cola Company’s strategic management process clearly defines the organization’s long-term strategy of incorporating the means of doing business in line with the world dynamics. It puts into consideration the fact that the world is changing, and thus the need for the company as a whole to adapt to the world changes. The company’s strategic process admits that, for it to continue thriving in the long run, it must understand the world trends and make the necessary preparations to adopt these trends when the time comes. However, the company’s strategic management process does not clearly illustrate the ultimate goal of the company with regards to keeping up with the world trends and forces that shape the business environment. The Mission Statement The coca cola company’s mission statement clearly states its actual purpose of existence through the description of what its products seeks to do. The company seeks to refresh its clients and inspire moments of optimism and happiness. The company also seeks to create value and make a difference in the world among its clients. This mission statement states the actual purpose of the coca cola company although it does not clearly outline plans and actions that the firm is going to adopt to refresh, inspire moments of optimism and happiness, create value, and make a difference. The mission statement gives the reason for the firm’s existence. The mission statement of the coca cola company does not give insight as to what kind of products and services the firm is delivering. The mission statement clearly indicates the priorities it has set forth for achieving its goals and the kind of public image it wants to create (McNamara, 2009). The mission statement sets up the long-term direction of the coca cola company and reflects the goals of its shareholders, customers, suppliers, and employees to some extent. Employee’s and shareholders ultimate goal to create value in the society and make a difference in the society is clearly reflected in the mission statement. More so, customer’s short-term goal of being refreshed, getting inspired with moments of optimism and happiness is also clearly reflected in the mission statement of the coca cola company. The mission statement stands the test of time irrespective of the extent to which the world would change in coming years. The coca cola company mission statement is appropriately worded to make an impact at a glance with regards to the general purpose of the organization. However, the mission statement of the coca cola company is not representative of the work it is going to do, but it is a representative of ...Download file to see next pagesRead More
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