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Strategic Appraisal: Saudi Telecom - Essay Example

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Summary
Saudi Telecom is the largest telecommunications provider in Saudi Arabia. The company operates in an oligopolistic market structure, characterised by intensive competitive rivalry in order to gain a differentiated market positioning in an environment where products and services are largely homogenized. …
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Strategic Appraisal: Saudi Telecom
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Download file to see previous pages ........................................................................... 3.2 Economic Considerations............................................................................ 3.3 Social Factors............................................................................................... 3.4 Technological and legal considerations....................................................... 3.5 Environmental concerns............................................................................... 4.0 Porter’s Five Forces Analysis................................................................................... 4.1 Threat of Substitutes..................................................................................... 4.2 Threat of New Entrants................................................................................. 4.3 Buyer and Supplier Power............................................................................. 4.4 Competitive Rivalry....................................................................................... 5.0 Finance Analysis........................................................................................................ 5.1 Current Ratio.................................................................................................. 5.2 Profitability Analysis...................................................................................... 5.3 Trading Position Analysis............................................................................... 5.4 Addressing Competency to Deal with Poor Financial and Operational Performance.......................................................................................................... 5.5 Comparison to Competition in this...
STC also maintains significant strengths, including an established brand personality in the Saudi market and the company’s recent strategic imperatives to include more acquisitions and joint ventures to ensure new cost controls and also gain synergies that translate into human capital advantages. Coupled with recent organisational restructuring supported by governmental involvement in business development, Saudi Telecom maintains a dominant market position that leads to competitive advantages. Products and services in this market are easily replicated by competitive entities with considerable knowledge in technology, thus competitive marketing is the most viable strategic opportunity to differentiate. Research identified that Saudi Telecom, however, does require more emphasis on brand-building to gain market prominence and it is recommended, based on research findings, that STC diversify its portfolio of products and services to gain a better market position and achieve revenue increases in a market where growth is recurrently difficult to achieve.
Introduction
The Saudi Telecom Company (STC) is a telecommunications company headquartered in Riyadh, Saudi Arabia. STC is currently the largest telecommunications organisation measured by market capitalisation, firm size, and volume of workers employed. Currently, Saudi Telecom offers landline services over fixed networks, mobile and Internet services to over 160 million customers in diverse international markets. The Saudi government currently maintains 70 percent ownership in STC (Yahoo! Finance 2012), thus giving government considerable control over operational and strategic direction. ...Download file to see next pagesRead More
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