Nobody downloaded yet

Business plan of shop for quality and well designed jewelry, shoes, earrings, handbags - Essay Example

Comments (0) Cite this document
Topic: BUSINESS PLAN 9th December 2012 Table of contents Introduction 3 Mission statement 5 Objectives of Shoesholic 5 Business strategies 6 Location 6 Management and ownership 7 Organizational structure 7 Market situation 7 Market share of Shoesholic and competitors 8 SWOT analysis 9 Strengths 9 Weaknesses 10 Opportunities 10 Threats 11 Target market and positioning 11 Shoesholic targeted market segments 12 Marketing Strategies 13 Price 13 Place 13 Product 14 Promotion 14 Legal and information technology aspects 15 Sources of finance 17 Relevant rules and regulations and their applications 19 Potential risks and ways to administer the risks …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Business plan of shop for quality and well designed jewelry, shoes, earrings, handbags
Read TextPreview

Extract of sample "Business plan of shop for quality and well designed jewelry, shoes, earrings, handbags"

Download file to see previous pages Of all the factors that have initiated the high demand for cloths in the global market, technological improvement contributes approximately 60% of the total sales (Joshi, 2005). Based on the effectiveness of the online selling techniques in terms of expanding the customers base, companies that have gone global emulates e-commerce and social sites such as face book and twitter to market their products. Being focused to meet the increased demand for women wears, we are establishing a business referred to as Shoesholic enterprises (Gartner, 1985). Shoesholic allows working women and young ladies in colleges to shop for quality and well designed jewelry, shoes, earrings as well as handbags right from our outlets. It is essential to note that selling a modern and well fitting outfit that makes women feel special is our purpose. Shoesholic aims to make celebrities as well as other women to feel proud and enjoy the red carpet treatment. This achievement is based our commitment to emulate product diversification that entails products that comes with a personalized services and styles that are only experienced by celebrities (Richard, 2010). In our research we have realized that women can shop for their shoes anywhere. But unless a lady customer walks into a high priced boutiques located in Major UK cities, they cannot get personalized services during their shopping. We are therefore determined to end this buying pattern by providing online offers that offers personalized attention to all our women customers (Needham, 1996). This paper analyses our business plan by discussing our main business objectives, strategies, finances and other major aspects that Shoesholic will adopt to retain a competitive edge. Mission statement The mission of Shoesholic is to sell high quality women outfits that include leather bags, jewelry and shoes among others. Based on our affordable prices, we are aimed at attracting large number of customers regardless of their social and economic status. As a way of enhancing a positive product-customer relationship, we are setting up a physical shop in UK (Abell, 2009). In this way, all the customers’ queries and feedback will be received thus ensuring that our products meet the needs of every customer. Shoesholic is focused at proving adequate and regular training to all employees as a way of ensuring that they acquire relevant skills to deal with the customers. This is a key role that our customer care department under the leadership of an external public relationship officer will undertake. Objectives of Shoesholic 1) To increase the company sales by 60% in the next five years. 2) To open at least 50 retail outlets in various parts of the world in the next five years as a way of effectively serving our customer base. 3) To increase monthly wages or employees by 50% in the next 2 years. This will improve their productivity thus enhancing the profitability of Shoesholic. 4) To ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business plan of shop for quality and well designed jewelry, shoes, Essay”, n.d.)
Business plan of shop for quality and well designed jewelry, shoes, Essay. Retrieved from
(Business Plan of Shop for Quality and Well Designed Jewelry, Shoes, Essay)
Business Plan of Shop for Quality and Well Designed Jewelry, Shoes, Essay.
“Business Plan of Shop for Quality and Well Designed Jewelry, Shoes, Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business plan of shop for quality and well designed jewelry, shoes, earrings, handbags

Growing into an online business: shoes online shop

...?Introduction Growing into an online business is one of the most lucrative opportunities which are now associated with various corporations. For fashion and designers, this is offering even more capabilities of growth. The development of an online shoe store is one of the alternatives that offer more opportunities to grow within the fashion industry. This marketing plan will examine the capabilities of building an online shoe store while creating the right approach to selling online. Specifically, there will be an understanding of how the shoe store will fit into the UAE with the ability to grow and develop within the online...
19 Pages(4750 words)Assignment

Business Plan for the coffee shop

...?Business Plan The purpose of opening more coffee shops in London is to save it from mediocre milkshakes and coffee shops through the control of the entire coffee-milkshake making process from the beginning to the end. The new coffee shops will provide the customers with the chance to make a variety of choices regarding the products and services offered in the market. The coffee shops will mostly rely on customer service and quality products as a strategy to retain existing customers and attracting new customers. Online advertising, brand advertising, and unique selling proposition will be used to make the products and...
6 Pages(1500 words)Coursework

Business plan proposal: Gardenia Online Garden Shop

...? Running Head: Business Plan Proposal Gardenia Online Garden Shop I. EXECUTIVE SUMMARY Gardenia is an online garden shop based in Doha, Qatar. Its goal is to basically provide the common public quick access to floral arrangements and styling services at an affordable price. It is a corporation owned by five college friends whose career experiences are a mix of event planning, styling and business management. The owners believe that there is an opportunity to use technology to make it simple for the public to easily purchase garden plants and flower arrangements, with options for delivery and other value added services. One of the...
13 Pages(3250 words)Term Paper

IT Shoes Business Plan

...IT Shoes Business Plan. IT Shoes is a business that sells high quality shoes in Paris, Lyon market. The organisation is commonly known for supplying and selling high quality shoes that have different styles and colours. Despite selling finished products, IT Shoes business is as well popularly known for supplying high quality materials which is used to manufacture high quality shoes. The company’s shoes sizes ranges from 5 to 10. The IT Shoes company long...
7 Pages(1750 words)PowerPoint Presentation


...was amongst the things that the ancient man made. The early man was compelled to device a means of protecting their feet from rugged terrains, jagged rocks and hot sand among other things that could hurt their feet (Yue & Yue, 1997). In early civilizations, sandals were the most common footwear among people. However, some communities such as Mesopotamia had shoes. In Mesopotamia, individuals who live in mountains around the boundary with Iran wore some kind of soft shoes made of wraparound leather. There was no marked distinction between the left and right shoes. Even by 1850, both the left and right pairs of shoes remained largely the same with most...
3 Pages(750 words)Essay

Gucci examine how brand theories or models apply in practice to the organisation assess how they use differentiated or undifferentiated marketing strategies f

...Running Head: GUCCI: MARKETING AND BRAND STRATEGY Gucci: Marketing and Brand Strategy [The [The of the Gucci: Marketing and Brand Strategy Introduction Fashions, by their very nature, come and go, but fashion houses must simultaneously control and ride the vicissitudes of the industry. Gucci is a global retailer of luxury, high quality fashion items: handbags, small leather goods and luggage, shoes, ties and scarves, RTW, watches and other personal items such as key chains, money clips, pens, etc. Gucci makes its products available to the public through four main distribution channels: Directly operated stores; Franchise stores; Duty-free boutiques; Department stores. Gucci's Marketing...
12 Pages(3000 words)Essay

Business Plan (Opening online shop) IN HEART

...the people toward its product in the span of five years if factors favor the online businesses (McLaughlin 2010). Strategy Creation: The ‘In heart’ online shop should me more focused towards differentiating its designer product from its competitors because the online shops will tend to increase in number and the products would lack in differentiation (Fox 2010). The other strategy is to maintain their website in a unique way and to make it user friendly that it helps in encouraging repeat purchases. The strategy should be based on ‘just in time’ deliveries which will ensure the shipping of best quality products. Successful e-business...
5 Pages(1250 words)Coursework

Business plan - It Shoes Business Plan

...for comfortable shoes among teenagers of the country. The business has the opportunity to decrease it operation cost by implanting e-business model. Concept of IT shoes is still not very popular in France hence there is possibility that people might reject IT shoes. Local players might copy the business model of IT shoes which can increase the competitive threat for IT shoes. Operational Plan Organizational structure The IT shoes business would not be requiring much man power in the company payroll because the point of sales would be...
12 Pages(3000 words)Term Paper

Business Plan. It's about Pet shop

...Business Plan By Pet Shop Business Plan Executive Summary Pet Shop want to bridge the gap that is in themarket for Pet stores in the country. The firm want to offer not only pets to homeowners, but also value additional services that include, grooming, fashion shows, and magazine coverage of the business. The value addition of Pet Shop aims to bring out the entertainment of pets and pet owners in the business world. Pets just like human need to gloom and compete in the fashion shows. Pet Shop target a ready market of about 13 million household who owns pets in the UK and more potential customer ranging from 13 to 27 million households. The company faces a threat to competitor, but its mission of employing professionally provides... the...
5 Pages(1250 words)Essay

Business Plan

...occasions. These characteristics ensure the success of the business owing to the complementary industry trends. 2. T.S. Akuma Handcrafted Jewelry Objectives Several objectives are to be achieved with the establishment of T.S. Akuma Handcrafted Jewelry and will be anchored on the successful implementation of the strategies and visions in the business plan. The objectives include: Develop a sustainable business unit selling jewelry to the young people at the university both customized and specialty Jewelry on display at the shop Ensure the shop meets the customers’...
15 Pages(3750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business plan of shop for quality and well designed jewelry, shoes, earrings, handbags for FREE!

Contact Us