We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Consumer behaviour - Essay Example

Comments (0) Cite this document
Consumer Behaviour Marketing is the art of communicating the value of products to consumers to influence their choices. Primary and secondary research strategies are essential for understanding the psychology of consumers and how their immediate surroundings influence behaviour…
Download full paperFile format: .doc, available for editing
Polish This Essay98.9% of users find it useful
Consumer behaviour
Read TextPreview

Extract of sample
"Consumer behaviour"

Download file to see previous pages The essay below discusses the role of marketing in enhancing consumer motivation through application of consumer behaviour models. Marketing links the societal product requirements to the economic responsive strategies. Marketing can be viewed as an organisational function that creates, delivers and communicates value to consumers while managing customer relationships in strategies that are beneficial to the organisation. Most marketing strategies are geared towards understanding the consumer behaviour and providing superior customer value. Consumer behaviour is defined as the buying culture of consumers. Consumer behaviour is affected both intrinsic and extrinsic factors such as perception, the self, motivation, learning and memory, attitudes, group influence and culture. According to Solomon et al (2006: 6), consumer behaviour involves focus on the processes involved when individuals choose, buy, use and dispose products, or services to satisfy their needs or desires. Marketing is a chain of various market components that are interconnected. The components supplements and overlap with each other. Effective marketing entails taking into account the consumer opinion and behaviour that enables manufacturing of goods that suits their needs. Marketers should be able to discern what prompts a consumer to act and what stops them from purchasing products. The aim of studying consumer behaviour is to understand the buyer and make a customer out of them. The study focuses on the processes used to choose, secure, apply and dispose products, experiences, services and ideas in a bid to satisfy consumer needs. The problem remains pertinent even with the modern efforts geared towards improving the motivating aspect of marketing strategies. The buyer is a highly complex entity in the discussions involving consumer behaviour and motivation; their needs are innumerable. Some of the needs are latent, manifest or highly dominant. The marketer should understand that consumers have their own ideas on the mechanisms applied in realising needs and desires. Understanding the need-structure and priorities of the buyer will require the marketer to develop a market relationship with the consumer. Consumer behaviour is applied in the formulation of the marketing strategy, public regulations and social marketing. Focus on consumer behaviour leads to the establishment of improved marketing strategies aimed at improving the worth of marketing campaigns and attracting new consumers (Biernat and Sesko, 2012: 138-143). Marketing managers should take into account the psychological aspects of the consumers in identifying the most perfect time for conducting marketing operations in relation to their perceptions on time. Few consumers accept products when newly introduced in the market but they later embrace their use as they penetrate deeper into the markets. This implies that organisations should be well financed to ensure that their products stay afloat when newly introduced in the markets. Focus on few numbers of consumers enables them to understand consumer behaviour which they can harness in influencing high numbers of consumers. Marketing strategies such as social marketing does not only aim at promoting products but also enables the companies become acquainted with consumer behavioural peculiarities and apply them in production. Motivation compels individuals to action. It can be defined as the stimulation of any desire or emotion that occurs in response to a consumer’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Consumer behaviour Essay Example | Topics and Well Written Essays - 3000 words - 2”, n.d.)
Consumer behaviour Essay Example | Topics and Well Written Essays - 3000 words - 2. Retrieved from https://studentshare.org/business/1403104-consumer-behaviour
(Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 2)
Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 2. https://studentshare.org/business/1403104-consumer-behaviour.
“Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 Words - 2”, n.d. https://studentshare.org/business/1403104-consumer-behaviour.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Consumer Behaviour
onsumer Behaviour 15 The Case of Dulux 16 Conclusions 17 References 18 Introduction The paper focuses on to study the impact of the marketing mix elements of a Consumer Branded Company on the Consumer Behaviour approaches pertaining to Cognitive, Affective and Behavioural responses.
12 Pages(3000 words)Essay
Consumer Behaviour
Success, in fact survival of the business is dependent on business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010). Acknowledgement of the importance of this fact has given birth and rise to domain of study of consumer behaviour.
12 Pages(3000 words)Essay
Consumer Behaviour
These subcultures of consumption are created in order to make it easy for the marketers to understand and target a particular set of customers with same preferences and norms (Schouten and McAlxendar, 1993). One of the emerging consumption subcultures in the today’s high tech environment is the online shoppers and buyers.
8 Pages(2000 words)Essay
Consumer Behaviour
Aside from the health benefits that cycling can give to the city’s population, using an e-bike can also contribute in lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009; Lamy, 2001).
7 Pages(1750 words)Essay
Consumer Behaviour
Since then, the market grew bigger and wider, then David Beckhams fame came to its peak, becoming himself one of the metrosexual icons” (METROSEXUAL MEN : Understanding Metrosexuality) Metrosexuality is a
3 Pages(750 words)Essay
Consumer Behaviour
They believe that animals should not be maltreated, used as clothes, eaten or used for entertainment purposes. To reach its target audience, the organisation has divided their advertisement strategies into outdoor, print ads, radio ad, television ad, and web ads. For print
12 Pages(3000 words)Essay
Consumer Behaviour
ore is the internal process which provides knowledge and information to consumers to influence their decisions whereas the consumers’ culture is the external process (Abramovich). In this report, the consumer decision making process of Red Bull has been discussed. The scope of
12 Pages(3000 words)Essay
Consumer Behaviour
There are different consumer behaviour models and theories which attempts to explain and elaborate various elements of the consumer behaviour (Wells, Ponting, &
11 Pages(2750 words)Essay
Consumer behaviour
These factors are influenced by the consumer themselves as individuals. Therefore, the kind of lifestyle one chooses to lead will determine their decision to
2 Pages(500 words)Essay
Consumer behaviour
Theory would seem to dictate that knowledge of consumer behaviour and their motivations will dictate whether one marketing strategy is successful over another, through incorporation of consumer behaviour and motivation as considerations of marketing activities. This report
20 Pages(5000 words)Essay
Let us find you another Essay on topic Consumer behaviour for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us