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Disneyland Hongkong - Case Study Example

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Running Head: Disneyland Hong Kong Disneyland Hong Kong Table of Contents Introduction Theme park offered a drastic modification and departure from the customs of the amusement park. The first theme park, Disneyland, was developed during the year 1955 in Los Angeles, USA…
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Download file to see previous pages Nonetheless, with the quick expansion of the amount of theme parks, competition of theme parks is increasing as well. Keeping in view the growing amount of parks and the expansion of their activities, the continued existence of theme park has turn out to be a serious issue. Within Europe, the theme park industry goes on deteriorating because of a greying population, visitors that require better class and visitors that are more considerate as well as perceptive concerning how the accessible resources of spare time and disposable income are utilized. The 2008 financial disaster forced theme parks within Western Europe to arrive at its saturation point and the parks have to make provision for visitors who are becoming more and more knowledgeable as well as challenging. In the intensive situation, the majority of theme parks are making an allowance for extraordinary strategic alterations to recover clientele. China is a nation, which has created a centre of attraction for a huge amount of foreign investment as well as global business from a large number of countries all around the globe. From being an underprivileged nation during the 1970s, China has industrialized into being on its way to develop into one of the financial super-powers of the world. In accordance with Surhone (2011), on the whole, China’s real GDP has increased with more or less 10 percent per annum form 1978; this is an aggregate raise of roughly 700 percent. The expansion of foreign trade has an annual average of more or less 16 percent during the same time, which make a total of over 2000 percent. Having completed its sixth full year of operations since its grand opening in 2005, Hong Kong Disneyland (HKDL) stays focused on being the leading holiday and leisure destination within Hong Kong. As one of the most admired paid places in Hong Kong, Disneyland is a vital factor in maintaining Hong Kong’s place as among the world’s leading cities for vacation visitors as well as business visitors. HKDL is among the top 15 most liked theme parks around the world, the sixth within Asia and the “first in the Greater China region based on annual attendance, according to a public report” (Surhone, 2011). HKDL will carry on marketing its top-notch attractions, amusement and interactive experiences together with accommodation, dining and retail functions to develop its business. With the “Toy Story Land launch in November 2011 and the opening of the other two themed areas through 2013” (Surhone, 2011), HKDL will carry on to revive and increase its offerings with the aim of drawing fresh visitors and produce even better recurring visitation, identifying an growing marketplace as well as aggressive situation. Current Situation Hong Kong Disneyland functions by a joint-venture business of the Hong Kong Government and The Walt Disney Company. “The park cost $5.7 billion, of which the Government injected $3.25 billion and Disney Company injects $2.45 billion” (Choi, 2010). Hong Kong Disneyland is supposed to carry profits to Hong Kong in the future. It is anticipated that HKDL will create a centre of attention for millions of tourists every year, generate thousands of employment opportunities, improve the quality of life, and develop Hong Kong's global image. The HKDL was intended to give Hong Kong a net fiscal gain of more or less 150 billion USD during the coming 40 years. However, unfortunately, troubles have appeared earlier than gains. It was ...Download file to see next pagesRead More
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