Nobody downloaded yet

Tthe difference between Chinese and British Consumer Behaviour on coffee consumption - Essay Example

Comments (0) Cite this document
Methodology Introduction Coffee has been globally accepted as one of the favourite drinks. Many nations have adopted the coffee culture which is evident due to the growth of the coffee market in the world. There has been an increase in coffee consumption over the years…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Tthe difference between Chinese and British Consumer Behaviour on coffee consumption
Read TextPreview

Extract of sample
"Tthe difference between Chinese and British Consumer Behaviour on coffee consumption"

Download file to see previous pages The study also examines some of the beliefs, perceptions and causal effects that influence coffee consumption. Answering the ways in which coffee brands have affected the coffee consumption and the overall consumer behaviour will help identify the differences and similarities in consumer behaviour in coffee consumption in China and UK. This chapter discusses the techniques that are used to collect and analyse primary data that will assist in justifying the study conducted in secondary sources. Rationale of research approach The study is conducted by making use of both the primary and the secondary data. This research entails qualitative and quantitative data. The secondary data offers the qualitative data that helps to get more information concerning the coffee consumption and consumer behaviour in China and UK. The reason for choosing to research on literature review is due to the fact that there might be previous studies of the same subject that might help in the study. The secondary data will help to gather information that might be hard to gather from primary data. It is also very easy and cheap to use the secondary data as it is readily available and would help answer unanswered questions. Secondary data will offer information that explains the consumer behaviour and what affects it. ...
Both the primary and secondary data will help to verify the research hypothesis. Description of the data collection instruments The secondary data that provides the qualitative information is retrieved from secondary sources search as books, research reports and journals. They can also be retrieved from wed portals and electronic journals. These sources provide data that helps to analyse information from the past. They contain literature that are reviewed and have summarized theories from a wide range of sources. The primary data is collected by the use of statistical survey. One of the statistical survey method used in this study is the Likert scale type of questionnaire. It is made up of open-ended type of questions. It is a scaling method of a five point scale that shows the level of agreement with the given statement. The respondents are given a simple task to choose one of the options that range from “strongly agree, agree, uncertain, disagree and strongly disagree” (Jackson, 2011). The questions which are more of statements are positively structured which means that if the respondents agree to all statements, it will prove that coffee culture has been fully adopted in both countries. Rationale for data collection instruments The Likert scale questionnaire was the best to collect primary data because it would be easy for the respondents to understand the questions and also to answer them. One of the advantages of the Likert scale type of questionnaire is that it is effective, very easy to construct and they are also reliable. They are also very efficient because they are not complicated thus no major errors when collecting the data and administering them is very easy. They help in studying the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Tthe difference between Chinese and British Consumer Behaviour on Essay”, n.d.)
Tthe difference between Chinese and British Consumer Behaviour on Essay. Retrieved from
(Tthe Difference Between Chinese and British Consumer Behaviour on Essay)
Tthe Difference Between Chinese and British Consumer Behaviour on Essay.
“Tthe Difference Between Chinese and British Consumer Behaviour on Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The Similarity and Differences between Chinese Supermarkets and British Supermarkets
Cohen was selling surplus groceries in a stall and the first profit amount to ?1 after the sales of ?4. The business expanded to become group of stalls and with food products being the main items for sale. The first own brand of Tesco was produced in 1924 and named Tesco Tea.
20 Pages(5000 words)Essay
Consumer Behaviour
To enhance their self-esteem and self-identity consumers desire to feel distinguished and consumer unique and scarce products. Such consumers are not price conscious. However, at different stages in the family life cycle decision making is done by different members.
7 Pages(1750 words)Essay
Marketing dessertation: Starbucks coffee: the study of consumer behaviour in the United Kingdom
This has worked to evolve consumer behaviour patterns that have gone to the extent of even establishing lifestyles and segments based on Starbucks’ products consumption patterns. This paper takes up the study of such evolving consumer
40 Pages(10000 words)Essay
Consumer Behaviour consumption
Big spenders differ greatly from the low-income consumer. An educated consumer has a different pattern of consumption from an uneducated one. Consumption is to be treated 'as a process by which artifacts are not simply bought and consumed, but given meaning through their active incorporation in people's lives (Jackson 1993:209, p.
7 Pages(1750 words)Essay
Consumer Behaviour (Conduct a literature review on the topic of consumption meaning)
reduced the importance of attracting new customers; instead of this organizations are nowadays more concerned with retention of profitable customers. To fulfill the expectations of consumers it has became important to understand the needs, choices, and principle desires
14 Pages(3500 words)Essay
Consumer Behaviour
They believe that animals should not be maltreated, used as clothes, eaten or used for entertainment purposes. To reach its target audience, the organisation has divided their advertisement strategies into outdoor, print ads, radio ad, television ad, and web ads. For print
12 Pages(3000 words)Essay
Consumption and Consumer Behaviour
An important application of consumer behavioural studies is to design effective marketing campaigns, for e.g. scheduling food products advertising when the target audience are hungry in the late afternoon. Similarly it is important to please initial customers who may influence subsequent buyers.
16 Pages(4000 words)Essay
Consumer Behaviour
It is facilitated by the ethical behaviors of the consumers who ensure that they pay fair prices for the commodities they purchase from the producers. Fair trade is considered as the best alternative approach to trading
8 Pages(2000 words)Essay
Consumer behaviour
This paper also aims to investigate the influence of bad and good ethical conduct on the buying behaviour of the consumers. The findings of this research are based on the companies like Primark that are not aware of the ethical behaviour of the consumers. The
7 Pages(1750 words)Essay
Consumer Behaviour
These subcultures of consumption are created in order to make it easy for the marketers to understand and target a particular set of customers with same preferences and norms (Schouten and McAlxendar, 1993). One of the emerging consumption subcultures in the today’s high tech environment is the online shoppers and buyers.
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Tthe difference between Chinese and British Consumer Behaviour on coffee consumption for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us