Nobody downloaded yet

Report about Vodafone - Essay Example

Comments (1) Cite this document
The report will highlight the present marketing strategy of the Vodafone and also it will try to put an analysis of the internal strengths and weakness and also the external threats and opportunities of the company. SWOT analysis will be used as the tool to conduct the evaluation process. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Report about Vodafone
Read TextPreview

Extract of sample "Report about Vodafone"

Download file to see previous pages A network service provider is an organisation which is involved in the selling of bandwidth or gives access to its network to facilitate communication. Telecom network in UK plays a vital role in the growth of its economy. It accounts for nearly 75% of the total service revenue in the UK’s communication sector. The revenue from voice service was on the higher side prior to 2009, but started declining thereafter. During the same time the industry witnessed a massive growth in the internet segment. The widened accessibility of rapidly fast broadband network and the changing demand of consumers in the UK market made it possible. There was a huge increase in the number of mobile internet user (Ofcom, 2010, p.279). The players of the industry includes orange and T-mobile, Vodafone, O2, 3 mobile service and others.
The name Vodafone appeared from the words voice data-phone and collectively got its name, Vodafone. Vodafone group Plc. is an organisation indulged in the business of providing telecommunication services. The company was headquarters at Berkshire, but recently it has changed its base to London, United Kingdom (BBC, 2009). It has its presence in Europe, Africa, Asia pacific, Middle East and the United States of America. It employs around 70,000 employees around the world. Vodafone has its presence in 30 countries around the world and also holds a mammoth base of 371 million subscribers around the world (Vodafone, n.d.).
In this changing environment and rapid technological development has made the customers to demand at the extremes levels. Therefore in order to satisfy its customers the network of Vodafone gets periodically updated with the launch of any technicalities. To cite an example the company has incorporated the 3G technology in its network. It has made possible for the company to provide the subscribers with the access of voice communication as well as data transfer at a rapid rate. The competitors of the company includes 3 mobiles, telenor, airtel, t-mobile, AT & T, orange mobile, pennon, TMN etc. and also other local player belonging to different countries. Mission Statement The company has put forward its mission statement as ‘We will be the communications leader in an increasingly connected world’. The mission symbolizes that the company is optimistic in nature. The company is currently the third largest telecom provider of the world after china mobile and singtel according to the number of customer. Therefore the company clearly portrays that they would like to achieve the elite position in the years to come. The company is also highly focused on developing the products which goes according to the technology as well as which satisfies the need of the customers. SWOT Analysis SWOT analysis is a tool which is used to do strategic planning and is also used to evaluate the internal strengths & weakness as well as the external opportunities and threats. Therefore it is considered as essential element which matches the company’s capabilities and resources to the environment where it operates along with its competitors (Richter & Pahl, 2009, p.1). The SWOT analysis of Vodafone has been illustrated below:- Internal Strengths International presence Huge Brand value Technically up to date products `Weakness Poor connectivity in some rural areas. Depends on European market External Opportunity Larger geographical access Sound diversification strategy Threats Tremendously competitive and saturated market. Emergence of low priced ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Report about Vodafone Essay Example | Topics and Well Written Essays - 3250 words”, n.d.)
Retrieved from
(Report about Vodafone Essay Example | Topics and Well Written Essays - 3250 Words)
“Report about Vodafone Essay Example | Topics and Well Written Essays - 3250 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
christarice added comment 11 months ago
Student rated this paper as
The topic of "Report about Vodafone" is quite popular among the assignments in university. Still, this essay opens a fresh perspective of seeing the issue. I’ll use the style for my own text.

CHECK THESE SAMPLES OF Report about Vodafone

Vodafone international marketing strategy

...:// [Accessed May 21, 2011]. [1] Vodafone Limited, 2010. Annual Report For The Year Ended 31 March 2010. Investors. [Online] Available at: [Accessed May 21, 2011]. [2] Vodafone Limited, 2010. About Us. Content. [Online] Available at: [Accessed May 21, 2011]. [3] Vodafone Limited, 2010. Archived Strategy Statements. Content. [Online] Available at:...
15 Pages(3750 words)Case Study

International business strategy report Vodafone

...? International business strategy (Vodafone) Table of Content Introduction 3 Background of the company 3 Identification of strategic issues through analysis 3 Generating Future Strategic Options 6 Strategy Evaluation and Selection 7 Future Strategic Recommendations 8 Reference 9 Appendix 10 Introduction This is a business report about international business strategy of Vodafone. This report or case solution has been made by in depth analysis of a case study based on strategic business issues of Vodafone based on the information from company’s performance report on 31st March, 2009. The report contains...
6 Pages(1500 words)Essay

Analyst Management Summary Report of Vodafone UK

...?Analyst Management Summary Report of Vodafone UK Table of Contents Overview 3 Company Profile 3 Financial Summary 4 Financial Ratio Analysis 5 Company Growth and Strategy 7 Market Competition 8 Risks 11 Recommendation 11 References 13 Appendices 15 1.Income Statement 15 2.Balance Sheet 17 3.Financial Ratios 20 Overview This paper would attempt to assess the financial health of Vodafone Group PLC, by evaluating its financial performance, its market position and its future strategy. Such a thorough assessment and comparative study with one of its peers, namely France Telecom-Orange, would enable one to recommend whether or not to make an investment of ?1Million in the stocks of Vodafone. Company Profile Vodafone is a global... conditions...
8 Pages(2000 words)Essay

Business strategy report of Vodafone Group PLC

...? Business strategy report of Vodafone Group PLC Contents Contents 2 Strategy Analysis 4 Industry Analysis 4 Profile of the Company 4 d Organizational Purpose 5 External and Internal Analysis 6 Strategy Development 8 Existing Business Strategies 8 Strategy Toolbox 10 Strategic Business Units 11 Strategies for the Next Five Years 12 Recommend Strategy Toolbox 13 Strategic Options in the SBU Level 14 Strategic Direction Matrix 15 BCG Matrix 15 Primary Strategies 16 Difference of the Strategies 17 Strategy Implementation 17 Outline Plan 17 Actions Needed for Strategy Implementation 17 Reference List 19 Strategy Analysis In the contemporary world, the multinational business forms face cut throat competition with each other either... is never...
14 Pages(3500 words)Dissertation

Vodafone Group

...Analyze a Company Vodafone Group Introduction: Vodafone Group Plc is the world largest telecommunications company, with a significant presence in Continental Europe, the United Kingdom, the United States and the Far East through the Company's subsidiary undertakings and investments. It provides an extensive range of mobile telecommunications services, including voice and data communications. The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where the Group...
10 Pages(2500 words)Case Study

Vodafone industry

...Topic: Find the historic of Vodafone with product are they selling. How did they improve these days? Faculty Introduction Vodafone Group Plc is an organisation providing telecommunication services to its customers. It has significant presence is the major parts of the world. It is serving customers of Europe, the Middle East, Africa, Asia Pacific and the United States. It enters any market through the joint ventures subsidiary undertakings, associated undertakings and various forms of investments. Success of Vodafone in various parts of world irrespective of difference in cultural, social, legal, technological and economical backgrounds indicates the ability of Vodafone organisation to understand its market including competition... and...
4 Pages(1000 words)Essay

Vodafone AirTouch

...stake) in a further 40 countries. It has achieved this status in about three decades with a spate of acquisitions and takeovers. This vertical expansion has never been let up since its formative years and has become its planned positioning strategy in its objective of becoming and possibly remaining number one globally. 2 The AirTouch and Verizon connections Although Vodafone was always on the lookout for expanding its reach and its markets, the opportunity provided to it by the takeover of the US AirTouch was unique. When it took over AirTouch, it automatically acquired AirTouch’s stake in Mannesmann, the largest German telecom operator. In the corporate world, companies have become marketable...
12 Pages(3000 words)Essay


...headquarter is in Newbury, England. It has been credited for being the biggest telecommunications network company all over the world with a market worth of close to hundred billion pounds. Currently, this company has equity benefit in twenty-five countries and associate network in forty-one countries. Vodafone’s current strategy in business is to develop through geographic extension, maintenance of present customers, attainment of fresh customers, and increase usage through technological innovation (McLoughlin and Aaker, 2010: 111). Capabilities Vodafone’s results presented by the CEO on 19th May 2009 left everyone unimpressed. Before this report, it had been expected that the group...
2 Pages(500 words)Essay

Vodafone India, it is targeting the rural population which does not has access to the mobile phones due to their high prices. Vodafone is utilising the marketing activities in compliance with Indian market so that the customers can understand its features. However, there is immense need of modifying the strategy so that it can include the business specific services for the thriving corporate world. Introduction of VodafoneVodafone also known as Vodafone Group PLC is a multinational firm operating across the globe with having basis in UK. It is recognised as the Britain’s third prevalent mobile network operative company and the world’s largest mobile telecommunication network...
8 Pages(2000 words)Essay

Annual Report on Vodafone

...VODAFONE GROUP PLC Yasmines Nina Liza LECTURER: Remarks: Units for all costs in million pounds 000) Jobs separation Sales: Yasmine Costs:Nina Profits: Liza Introduction Vodafone Group PLC is a British Multinational company. It is the global second largest mobile telecommunication company. It owns and operates networks in 121 countries and has partner networks in over 40 countries. It was started in 1962 and has undergone quite a lot of changes in terms of growth, ownership and market size. According to the annual report of March 31 2013 the company had 453 million customers worldwide. Some structural changes that commenced in the company from the year 1991 to present has seen...
12 Pages(3000 words)Statistics Project
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Report about Vodafone for FREE!

Contact Us