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Business - Essay Example

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Herein, the sampling is done with respect to a population base and each unit of the population has equal chance of being selected in the sample. Whereas in purposive sampling, emphasis is on a sampling protocol irrespective of the sampling unit, the probability sample is focused on the sampling unit and the research design aims to achieve the best representative sample of the population. Probability sampling is also called random sampling since the sample units are chosen randomly by virtue of which they stand equal chance of being selected in the sample. In contrast to this, the purposive sampling is a deliberate sampling wherein the sampling units are predetermined, based on certain research specific criteria. However, with increase in the scale of research, the random sampling method entails high level of sampling error. Thus, a more specific and accurate method of sampling called Systematic sampling is employed. This method is functionally similar to random sampling in the sense that each sampling unit has equal chance of being selected. In this case, every Nth element of the population is chosen as a sampling unit, where N= (Population Size/Sample Size). Stratification is a concept that is applied to populations which are large and heterogeneous in nature. The population is divided into various strata based on certain demographic factors and the sampling unit is chosen from among the strata either randomly or systematically. The former technique is termed as ‘Stratified Random sampling.’

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Stratified Random sampling is most appropriate to use when the population is rather small and sampling error and variability between and among the strata is minimized. However, the population is still varied in attributes, wherein the sub groups can more or less be clearly demarcated into strata or groups. DQ2 Research Problem: Can the business startups use social networking as an effective method of business promotion Bootstrapping? Hypotheses: Social networking can prove to be an effective method of Bootstrapping business promotions (H1). Social networking is a promising new way of promoting startup business (H2). Based on the above hypotheses, the following Dimensions of the study can be identified, which can seek to measure the awareness/understanding of the above dimensions and help us to establish the validity of the same: Awareness/Understanding that social networking is a potentially effective Bootstrapping method (D1). Endorsement of fact that there exists a positive relationship between Social networking for startups and effective business promotions for the same (D2). The above dimensions D1 and D2 will be measured with the help of the following construct/questionnaire, which contains factual statements, which seek to measure the same (Kim, 2000). Questionnaire/Construct A number of statements are given below describing various aspect(s)/dimension(s) of social networking as a means of small business bootstrapping. Please assess by rating each statement using the 5-point scale. Give your assessment by deleting the other numbers, leave the appropriate number or put a tick mark on the appropriate answer. 5= Almost always True. 4= Usually True. 3= Not Sure. 2= Sometimes True. 1 = Not at all True. D1. Awareness/Understanding that social networking is a potentially effective Bootstrapping method i. Social networking is a cost effective way to connect with individuals and groups. 1 2 3 4 5
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Summary

Business DQ1 The Sampling method or strategy is based on the function purpose and design of the research. The research methods are broadly of two types, namely: qualitative and quantitative. The qualitative research uses a sampling strategy which can be termed as purposive…
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