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As such, it can be said that Sony aims to become the leading global provider of networked consumer electronics and entertainment which is to be attained by strengthening its core businesses, enhancing network initiatives; and leveraging international growth opportunities to build for the future and drive further growth and profits for the company. Since innovation is at the heart of Sony’s business model, Sony intends to enrich its strengths with external expertise by accelerating the efficiency of R&D, as well as by enabling the company to effectively respond to rapidly changing customer needs and preferences in the network era. Thus, through the creation of new user experiences, strengthening core businesses, driving innovation, and minimizing the environmental impact of its operations, Sony strives to achieve not only sales volume, but also sustainable and profitable growth.
Furthermore, Sony believes that the key to achieving such goals lies on accelerating and aligning its business operations.
In this light, two business groups were formed during the formation of this strategy: the Network Products and Services Group and the New Consumer Products Group.
The Network Products and Services Group is comprised of Sony Computer Entertainment, personal computers, mobile products including the Walkman, and Sony Media and Software Services. Through this group, Sony aims to bring new technologies to the market and increase the pace of innovation. Along with the introduction of new technologies, Sony also created digital services that tie together all of its products, thus, sustaining profitability and maintaining a cohesive corporate culture.
On the other hand, the New Consumer Products Group is composed of television, digital imaging, home audio, and the video business. Through this Group, Sony targets to achieve profitability and growth through product innovation, as well as to improve efficiency and speed of operations. In between these two groups are two teams that help in software development and render logistical support. The first is called Common Software Technology Team. It develops and implements integrated technology and software solutions. The second one is called Manufacturing/Logistics/Procurement team that ensures efficient supply chain solutions for the aforementioned business groups. With this, a brief look at the financial report of Sony in 2008 reveals that there is a substantial increase in terms of its net income as driven by the increase in sales. Thus, such figure can be attributed to the growth in sales. Summarizing all the gathered information, it can be claimed that the strategy of Sony banks primarily on the internal alignment and reorganization of its primary business units in order to increase production efficiency while minimizing costs. Q2. Evaluate the strategy being adopted by Sony to regain lost market share. Reference to the material presented in book Strategy for Business, which theory/concept that the current strategy of Sony was based on. You need to critically justify your argument The business strategy of Sony, which banks on strengthening the coordination among its core business through the creation of
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However the deal closed with Sony purchasing Ericsson completely on February 16, 2012. Sony Ericsson followed a rational model in strategy formation and implementation (Porter, 1985). The company aimed in creating high quality GSM and 3G handsets in China, India and other major markets initially in 2001.
Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name. There are a lot of definitions of marketing we can find in the present dictionary but to comprehend in a better way we can define it as “getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process" (Guiltinan, 1996).
• Sony Corporation is one of the leading Japanese manufacturing as well as service organisations which delivers a wide variety of competitive products in terms of electronics, music and gaming console
• It has been observed that the company already has attained huge amount of revenues from its existing gaming products as compared to its competitors
They popularly used the nickname ‘Sonny boys’ since they are the ones who came up with this outstanding innovation in the late 1950s. This is when the two partners decided to go commercial with the Sony concept (Subramanian, 2007). Sony is among the leaders in the entertainment industry as it manufactures numerous entertainment gadgets like video games, televisions, and many other electronic gadgets.
The company’s value creation, supply chain, entry strategy, foreign direct investments strategic alliances, and value chain would also be examined in the essay in details. As a specialist, at the end of the research work, the researcher would comment on the future initiatives that would be valuable for the company in the long run.
These commodities are produced under the following five categories; entertainment, electronics, games and financial services. Its business operations are Sony Financial Holdings, Sony Ericsson, Sony BMG Music Entertainment, Sony Computer Entertainment and Sony Electronics.
Sony also practiced acquisition as the strategy to develop new markets (Sixth success factor). They acquired CBS records and Columbia Pictures to enter Media & Entertainment market and have benefited a lot from these acquisitions.
The camera has also increased in the local and international scale because of its sophistication. According to Murray (2011, 34), the Sony camera TF-1 gives people the freedom to shoot in exclusive cases.
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