Nobody downloaded yet

The role of the entrepreneurial personality in developing a fashion brand - Dissertation Example

Comments (0) Cite this document
Summary
The Role of the Entrepreneurial Personality in Developing a Fashion Brand Course: Instructor: Name: Table of Contents List of tables Table 1 Table 2 1.0 Introduction 1.1 Background 1.2 Importance of study 1.3 Research Objective 1.4 Limitation 1.5 Organisation of study 2.0 Literature Review 2.1 Introduction and definition of key terms 2.1.1 Personality 2.1.2 Entrepreneur 2.1.3 Fashion 2.1.4 Brand 2.2 Characteristics of the entrepreneurial personality 2.2.1 Characteristics of a successful entrepreneur 2.2.2 Creativity as an essential ingredient of entrepreneurship 2.2.3 Training and experience as factors of entrepreneurial ability 2.2.4 Entrepreneurial Intent 2.2.5 Link between performance and …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
The role of the entrepreneurial personality in developing a fashion brand
Read TextPreview

Extract of sample "The role of the entrepreneurial personality in developing a fashion brand"

Download file to see previous pages 3.6 Problem solving 4.3.7 Self-efficacy 4.3.8 Locus and control 4.3.9 High need for achievement 4.4 Burberry’s financial performance 4.5 Summary 5.0 Conclusions 5.1 Chapter introduction 5.2 Research objectives 5.3 Implications of research 5.4 Implications for practice 5.5 Revisiting the limitations 5.6 Directions for future research 5.7 Chapter summary Abstract This paper represents a case study that focuses on a specific fashion brand in defining the characteristics that form an important part of the entrepreneurial personality. ...
It focuses on the research questions by providing information on the characteristics of the entrepreneurial personality; the type of personality to be utilised in developing a successful fashion brand; the type of personality that entrepreneurs associate with successful fashion brands possess; and whether financial performance corresponds with entrepreneurial personality. This successful fashion brand has received a number of accolades over the years and is responsible for a number of innovations in the fashion industry. The attributes that have been used by various researchers and that have proven to be common among them have been used as a basis for expounding the distinctive characteristics of the company. These characteristics are some of the things that have contributed to the brands distinctive capabilities. List of tables 1.0 Introduction According to Chell (2008) the term entrepreneur has been in the literature from as early as the 19th century with different economists including: Say (1821); Amasa Walker (1799 – 1875); Marshall (1920); Ludwig von Mises (1881 – 1972); Schumpeter (1933); T.W. Schultz (1902 – 1998); Shackle (1979); Kerzner (1982); and Mark C. Casson (1982) – all of whom have given their perspectives on the characteristics of entrepreneurs. There have been differences but Chell (2008) indicates that they have all recognised and inferred several psychological and behavioural characteristics of entrepreneurs that set them apart from other people who own businesses. These characteristics include ‘foresight, a keen awareness of possibilities, a creative imagination, confidence in their decision,’… ‘and an agent of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The role of the entrepreneurial personality in developing a fashion Dissertation”, n.d.)
Retrieved from https://studentshare.org/business/1397375-the-role-of-the-entrepreneurial-personality-in
(The Role of the Entrepreneurial Personality in Developing a Fashion Dissertation)
https://studentshare.org/business/1397375-the-role-of-the-entrepreneurial-personality-in.
“The Role of the Entrepreneurial Personality in Developing a Fashion Dissertation”, n.d. https://studentshare.org/business/1397375-the-role-of-the-entrepreneurial-personality-in.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The role of the entrepreneurial personality in developing a fashion brand

Giorgio Armani Fashion Brand

...a personality that is relevant and one that resonates with the customer base is one of the most difficult aspects of building a strong brand” (Roll, 2011). Group buying will helps Armani achieve this by addressing the concerns of the respondents because in this practice, accessories are offered to the consumers at rates that are significantly lower than the normal rates but upon the condition that the number of buyers is not lesser than the minimum specified limit. ACNielsen’s survey revealed that finding many people to buy Armani accessories at a low price is not a problem. Implications for the Managers: Adoption of the group buying strategy has a lot of implications for the management in Armani....
6 Pages(1500 words)Essay

Brand personality

...; at the same time, it helps in generating revenue, thus brands can be regarded as investment. In return, brands need to payback certain amount of revenue to their owner. Brand Personality is a collection of human features connected with a specific brand (Aaker & Biel, 1993). A brand can easily come across the notice of the customer if the advertisement is done with known celebrities or with the help of certain well known figures of historic moment. Brand personality is often questionable in terms of scale and at times is answerable in theoretical conception based on nature. Once brands...
8 Pages(2000 words)Literature review

Role of brand elements in developing brand equity

...? Role of brand elements in developing brand equity Introduction “Brand can be defined as “A symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers”(Pars & Gulsert, 2011, p.228). Competition is immense in current business world and prominent companies are looking for every opportunity to increase their competitive power. Brand building is one way of increasing competitive power. Branding is a process intended for building awareness about a...
12 Pages(3000 words)Essay

BRAND PERSONALITY

...practitioners as far as brand marketing is concerned is therefore how to personify a brand. Kumar (2009) links brand personality to self-concept, and it is self-expression, rather than emotion, that more significantly develops brand personality (p. 177-178). Brand personality is achieved by associating human characteristics that consumers commonly attribute to a brand. The characteristic may be in terms of demographic attributes (age, gender, status), lifestyle (activities, social class), culture (values, beliefs), and other personality traits. The...
9 Pages(2250 words)Essay

ENTREPRENURSHIP CAPITAL & THE FIRM

...?Entrepreneurship: Personality and Venture Management This report discusses the profile of a young entrepreneur who runs a retail business of corporate and casual shirts for men. The business has been running since 2008. It was started as an online business but has grown into two retail locations today. The business is run as a sole proprietorship. This report discusses the factors behind the decision to become an entrepreneur. The role of the personal background including early childhood and family characteristics is discussed. The main triggers inspiring the entrepreneur to make a definite career choice is also identified. This is followed by the factors contributing to the planned start-up business and the subsequent running... and...
9 Pages(2250 words)Essay

Brand Personality

...Hello, This is a Master marketing dissertation. At this moment, I study and got the idea for my topic, which will be two. First choice, the impact ofbrand personality on consumer purchasing behaviours. Study in electronic industry. The second choice, consumer attitude toward innovative brand. I only got the approximation idea in my mind. For the first one, I know this topic is very hard to develop and is quite broad; could you give me some advice and narrow it If it cannot to process, let me know immediately. You can simplify my idea and give some suggestion. The distribution of words and the weight: 10% of introduction, 30 % of chapter 1 literature reviews 20% of methodology, 30% of...
40 Pages(10000 words)Personal Statement

Fashion Brand Management Rizla

..., that for any company or brand to do well, they need to assess their competitor's strength and weaknesses first. What does a consumer look for in a product Reliability, quality, pricing, product stability, and image are features that consumers look for in a purchase. Any company that seeks to gain a fair share of the market must be able to assess their competitor's positives and negatives, to provide their customers with something that is unique to them alone. 3.3 Product life cycle Fashion is essentially a social phenomenon. Fashion transcends the basic human needs to provide a person(s) with a statement of his/her identity and affects how he/she relates to others both within a given group and within the society they live... industry...
12 Pages(3000 words)Essay

Fashion Brand - FCUK

...Report on the Research Proposal for French Connection , (section) November 25, 2006 Abstract For many decades now, French Connection United Kingdom (FCUK) has been one of the leading fashion brands in the UK's High Street middle-market consumers and also in some other parts of Europe, the United States, and in the Asia Pacific. It is really quite surprising how a well-established company like FCUK have fallen victim to the evolving market trend of the 21st century and therefore caused them loses in terms of sales and profits this year. In this report, we will review the cause of FCUK's current financial crisis and propose methods that can help the company re-strategise their branding and market position... ...
8 Pages(2000 words)Assignment

Brand Personality Characteristics

...audience it targets, needs to be developed. The model should include the traits which are considered by beneficiaries, donors, volunteers, government and corporate partners. 3.0) Website Review of the three charity organizations 3.1) Brand personality of The Smith Family is very contemporary can be characterized by traits like Excitement, competence, sophistication, integrity and nurturance. Of which excitement and competence seem to be the most highlighted. Nurturance and integrity are reflected but not highlighted. Ruggedness is not that reflected in the brand personality. The Smith Family targets people who understand the role...
11 Pages(2750 words)Essay

Fashion brand Feedback

...Fashion Brand Feedback Brand Feedback 2. General Impression from In this season, generally, we didn’t get a very positive feedback, as we expected, from the clients who passed by our Milan and Paris Showrooms. The market recession has made our clients very curious in buying. The Existing clients have stopped buying our collection because they feel that the new collection isn’t consistent with last season, the characters used in the collection make the clients feel too Asian. We were, however, able to propose the brand to many of our potential clients. 2.1 Comments on brand image Consistency - When consumers come back to a business for repeat sales,...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic The role of the entrepreneurial personality in developing a fashion brand for FREE!

Contact Us