We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The role of the entrepreneurial personality in developing a fashion brand - Dissertation Example

Comments (0) Cite this document
The Role of the Entrepreneurial Personality in Developing a Fashion Brand Course: Instructor: Name: Table of Contents List of tables Table 1 Table 2 1.0 Introduction 1.1 Background 1.2 Importance of study 1.3 Research Objective 1.4 Limitation 1.5 Organisation of study 2.0 Literature Review 2.1 Introduction and definition of key terms 2.1.1 Personality 2.1.2 Entrepreneur 2.1.3 Fashion 2.1.4 Brand 2.2 Characteristics of the entrepreneurial personality 2.2.1 Characteristics of a successful entrepreneur 2.2.2 Creativity as an essential ingredient of entrepreneurship 2.2.3 Training and experience as factors of entrepreneurial ability 2.2.4 Entrepreneurial Intent 2.2.5 Link between performance and …
Download full paper
The role of the entrepreneurial personality in developing a fashion brand
Read TextPreview

Extract of sample
The role of the entrepreneurial personality in developing a fashion brand

Download file to see previous pages... 3.6 Problem solving 4.3.7 Self-efficacy 4.3.8 Locus and control 4.3.9 High need for achievement 4.4 Burberry’s financial performance 4.5 Summary 5.0 Conclusions 5.1 Chapter introduction 5.2 Research objectives 5.3 Implications of research 5.4 Implications for practice 5.5 Revisiting the limitations 5.6 Directions for future research 5.7 Chapter summary Abstract This paper represents a case study that focuses on a specific fashion brand in defining the characteristics that form an important part of the entrepreneurial personality. ...
It focuses on the research questions by providing information on the characteristics of the entrepreneurial personality; the type of personality to be utilised in developing a successful fashion brand; the type of personality that entrepreneurs associate with successful fashion brands possess; and whether financial performance corresponds with entrepreneurial personality. This successful fashion brand has received a number of accolades over the years and is responsible for a number of innovations in the fashion industry. The attributes that have been used by various researchers and that have proven to be common among them have been used as a basis for expounding the distinctive characteristics of the company. These characteristics are some of the things that have contributed to the brands distinctive capabilities. List of tables 1.0 Introduction According to Chell (2008) the term entrepreneur has been in the literature from as early as the 19th century with different economists including: Say (1821); Amasa Walker (1799 – 1875); Marshall (1920); Ludwig von Mises (1881 – 1972); Schumpeter (1933); T.W. Schultz (1902 – 1998); Shackle (1979); Kerzner (1982); and Mark C. Casson (1982) – all of whom have given their perspectives on the characteristics of entrepreneurs. There have been differences but Chell (2008) indicates that they have all recognised and inferred several psychological and behavioural characteristics of entrepreneurs that set them apart from other people who own businesses. These characteristics include ‘foresight, a keen awareness of possibilities, a creative imagination, confidence in their decision,’… ‘and an agent of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The role of the entrepreneurial personality in developing a fashion Dissertation”, n.d.)
Retrieved from https://studentshare.org/business/1397375-the-role-of-the-entrepreneurial-personality-in
(The Role of the Entrepreneurial Personality in Developing a Fashion Dissertation)
“The Role of the Entrepreneurial Personality in Developing a Fashion Dissertation”, n.d. https://studentshare.org/business/1397375-the-role-of-the-entrepreneurial-personality-in.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
What are the key factors in developing successful brand
What are the key factors in developing successful brand? Globalisation has ushered in a new era of competition with the business organizations engaged in a cut throat competition to capture new customers as well as to retain the existing customers. In this regard the aspect of branding assumes importances considering the fact that brand are essentially used to distinguish between products and services by the customers across the globe.
13 Pages(3250 words)Dissertation
The impact of Brand Extension on Brand Personality. Caterpillar and Burger King
This research investigates the impact of brand extension on the personality of a brand and for this purpose; two companies are selected to conduct this report. One of the companies is of Caterpillar and other is of Burger King. This Impact of brand extension can be either negative or positive and this research test out the positive impact and negative impact on the brand personality.
46 Pages(11500 words)Dissertation
The role of social networking in building strong luxury fashion brands among the young customers in the UK
Likewise, different methodologies are used in different social sciences. The social sciences include geography. Traditionally, there are no quantitative studies in the humanities are increasing their use of the most effective methodologies in statistical research (Triola, 2009).
40 Pages(10000 words)Dissertation
Fashion marketing
The aims of this particular study is to examine the marketing trends in fashion among Chinese consumers and the acceptance of international brands, specifically with a focus on Europe, among Chinese consumers; to define the difference between fast fashion trends and high quality luxury items and to observe the Generation Y trends, attitudes and behaviors to international brands, as opposed to national labeling.
3 Pages(750 words)Dissertation
The role if Integrated Management System in Developing Inventory Management system in Government Sector
The gaps and issues related to safety, building developments, staff quality, and the transferring of data that meets international standards sets the level of needed achievement.
15 Pages(3750 words)Dissertation
Role of Personality, Metacognitive Beliefs and Socio-Cultural Attitudes in Drinking Behaviour
In this regard, an empirical research study was conducted in which 85 British and European students between the ages of 18 and 30 enrolled at Kingston University participated in a survey. The survey consisted of a 6 part questionnaire. The first part of the questionnaire gathered demographic information.
25 Pages(6250 words)Dissertation
Role of brand elements in developing brand equity
Role of brand elements in developing brand equity. Brand can be defined as “A name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers”(Pars & Gulsert, 2011, p.228).
12 Pages(3000 words)Essay
The Fashion Industry and the Role of the Media in Shapin
This study discovers The Fashion Industry and the Role of the Media in Shaping These Perceptions. Keeping count of weight and height became important, and these preset ‘ideal’ numbers became the popular perception. It has been for promoting their products by fixing the so-called imperfections by breaking the prior image into segments.
68 Pages(17000 words)Dissertation
The Role of Mindfulness, Personality and Negative Effect in Relation to Substance use
Research findings indicate that substance use is strongly linked to mindfulness impairment, negative personality traits and negative effect. However, it is less clear whether or not mindfulness impairment, negative personality traits and negative effect are a consequence of substance abuse or causes substance abuse.
32 Pages(8000 words)Dissertation
Improving Brand Loyalty through Brand Image Starbucks Company
The findings show that Starbucks is already implementing many strategies that are improving its brand. Starbucks is now a household name and is continuing to delve into other areas such as joining forces with large companies to continue branching out. The company joins the recycling revolution and the Green Power Market Development Group.
62 Pages(15500 words)Dissertation
Let us find you another Dissertation on topic The role of the entrepreneurial personality in developing a fashion brand for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us