StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Case study analysis of a predetermined international fashion organisation (topshop) - Essay Example

Comments (0) Cite this document
Summary
Brand Extension is also regarded as Brand Stretching which is a common marketing strategy generally by the marketing company through substitution technique, the specific brand name is advertised in different category of the product. The concept of brand extension is generally adopted to enhance and leverage the brand equity i.e…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Case study analysis of a predetermined international fashion organisation (topshop)
Read TextPreview

Extract of sample "Case study analysis of a predetermined international fashion organisation (topshop)"

Download file to see previous pages Considering another example of Polo, the title of the brand has been employed in wide variety of products including clothing and home furnishings such as bedding and towels, and variety of household products are made of linen, which offers the pleasure of comfort in wide range of products (Jean, 2004). The Brand Extension necessarily requires the provisions for the commonality of the features, which shall not be applicable in some of the cases, for instances the concept is irrelevant for brand offering clothing and food products. The product on which the concept of Brand Extension is applied shall of provisions for synchronization and adaptability. However the scheme of Brand Extension requires time and sufficient budget which is essential for the brand promotion, however it has the potential to minimize the financial risk only because the commonality of the brand is responsible for the enhancement of the perception of the consumer based upon core brand equity (Kai, 2005).
The development of the branding strategy requires thorough research and concrete knowledge about the reaction and requirements of the targeted customers. The development process initially requires the classification of the customers, not all the brands are meant for all classes of the public; therefore class identification is major step towards the development of strategy. The development phase requires the formulation of the core values i.e. honesty, integrity, excellent communication, and client satisfaction. The formulation of the brand value is significant because it represents 'the creed for the business and become the cornerstone for developing the brand's proposition' (Jean, 2004). The identification of the core values is significant during this phase, following by comprehensive and objective research based upon the 'the brand's strengths and weaknesses, the target audience, and the level of competition'. The development process requires vigorous understanding of the 'brand's industry, its history, the current market picture, and potential growth and direction' (Kai, 2005), however such features are not requisite in the case of Brand Extension.
The development of the brand strategy is practiced at the nascent stage of the brand launch, and such exercise shall be avoided mainly because of the time period it requires, however the brand extension shall be preferred solely because the credibility of the new product will rely upon the standing of the brand. For all already successful products of particular brand, the Brand Extension is guaranteed success, however for the Topshop which intend to offer launch new brand the development of brand strategy shall be good starter (Van, 2003).
Current marketing strategy
Body is to be regarded as the perfect and historic medium for the revelation of the sexual sprit, and body itself has been the right parameter for the evaluation for the evaluation of the human sexual behaviour and identity. Human body is the reflection of the sexual characteristics possessed by any of the body, and therefore the features attired with the human body including their mentality, approach, zeal, behaviour; in short it has been the sexual identity in terms of body which has been responsible for the proper and appropriate understanding of the human body. Such an observation does not have to be taken strictly, because as highlighted before the technological evolution has been responsi ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study analysis of a predetermined international fashion Essay”, n.d.)
Case study analysis of a predetermined international fashion Essay. Retrieved from https://studentshare.org/miscellaneous/1503699-case-study-analysis-of-a-predetermined-international-fashion-organisation-topshop
(Case Study Analysis of a Predetermined International Fashion Essay)
Case Study Analysis of a Predetermined International Fashion Essay. https://studentshare.org/miscellaneous/1503699-case-study-analysis-of-a-predetermined-international-fashion-organisation-topshop.
“Case Study Analysis of a Predetermined International Fashion Essay”, n.d. https://studentshare.org/miscellaneous/1503699-case-study-analysis-of-a-predetermined-international-fashion-organisation-topshop.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Case study analysis of a predetermined international fashion organisation (topshop)

Topshop Case Study

...?Executive summary This case study analyses the current operations of Topshop, a high street fashion retailer that originated in Britain and has grown into a renowned brand. In the study we look at Topshop’s retail strategy through the industry, its financial performance, market orientation, strategic positioning, relationship marketing, store location, information technology, retail value chain and global expansion. At the end recommendations are suggested to enable Topshop retain its market share and to ensure their continued success in the retail industry in future. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Industry at a glance 4 Financial performance 5 Effect of market orientation 6 Customer orientation 6...
14 Pages(3500 words)Essay

Business Organisation & Policy Topshop

...? Business Organisation & Policy Contents Discussion 3 Political Structure and Trends 3 Economic Structures and Trends 4 Socio-Cultural Factors 5 Technological Factor 6 Environmental Factors 6 Legal Forces 7 Reference 9 Discussion This essay deals with in-depth analysis and discussion of the processes of business planning and policy making and the reason for change over time of a popular retail high street outlet of United Kingdom. This discussion will be based on the detailed study about the influence of environmental and behavioural factors on corporate size, structure and business strategies of the chosen company. The name of the chosen high street outlet is Topshop which sells fashion apparels in the high street outlets in London...
7 Pages(1750 words)Essay

A Comparative Study of the Origins of Ethical Thoughts

Do you know what they dug out? -- Wires! It proves that two thousand five hundred years ago, in the age of Pericles, the Greeks had telephones”. The Jew laughingly retorted: “Recently they were digging in Jerusalem. They dug out nothing. This proves that three thousand years ago when Solomon was the king of Judea, the Jews had the principle of wireless!”

ETHICS AND DIVERSE DEFENITIONS: One of the Dilemmas of the civilized human society was the fight between the soul and the flesh or rather the body and desires. The question is how to divert human energy in an intelligent, controlled way? Searching answers to this question one lands in the premise of ethics, personal as well as social. Ethics (English)...
11 Pages(2750 words)Case Study

The Idea of Liberty in Sam Slime Case

... Sam Slime This could certainly be the case of the rich get richer and the poor go to jail, especially in a country that is trying to serve many masters. The government of the United States is certainly a political and governmental entity, but at it heart it has almost always been a voice of corporate business and expansion of wealth for the few. It operates seemingly under the principle guise of what is good for business is good for the people. One could say that the state of the economy today is the fallout of this mindset. In the “Sam Slime” case study we see the idea of liberty as applied by several masters. The first, when Sam Slime mugs you outright is a matter for governmental law and order. Cleary there is a criminal (Sam...
8 Pages(2000 words)Coursework

Analysis of the Methods of 3 Research Papers about Child Abuse

Research ethics was maintained as the identity of the individuals participating was kept secret. As far as the validity of the study was concerned, the researchers attempted to use content validity in order to get an accurate response. The content validity focused on measuring off the ethnicities and gender percentages within the area and attempting to get a random sample of individuals via the phone. Their approach to random calling allowed for a significant random sample in the study. There were a few issues, however, with this type of approach. Those answering the phone sometimes were not always the desired individual, and not all of the desired people were surveyed. Different replacements did have to be used, and the attempt w...
6 Pages(1500 words)Literature review

Comparative Family Analysis

The second component of this essay will be a comparative analysis with the American family to the Arab family, generally speaking, but also clearly described by Homa Hoodfar, in her book Between Marriage and the Market. This essay will discuss the impact of globalization on different types of families in different societies and cultures. The terms ‘traditional’, ‘modern’ and ‘postmodern’ will be defined, elaborated upon and discussed on a continuum of change. Social change, in the face of globalization, will be discussed in relation to how cultures and families have grown or resisted the forces of globalization. We now turn to an exploration of the types of families in the world and follow...
6 Pages(1500 words)Coursework

International Security Studies: Examination

Globalization affects international security in the sense that problems involving terrorism, the environment, religious extremism, weapons of mass destruction, and the economic crises have become more universal and widespread in character (Ivanov “Article”). As a result, these issues pose a greater threat to national and international stability and safety. More lives are now affected by threats to international security; these threats did not seem too ominous before the entry of globalization. Consequently, some extremists justify the use of mass weapons of destruction in order to guarantee their security. And as globalization continues to expand and to grow bigger as a phenomenon, threats to international security are...
7 Pages(1750 words)Assignment

Economic Analysis of India

The country’s economy is fast growing with a stable political system that encourages foreign investment although with certain restrictions. The country generally has good energy, transport and communication systems which make the cost of doing business affordably.

The Republic of India found South of Asia is by far the world’s most populous democracy and ranks seventh largest in terms of geographical area (Brown, 1994). India is also the second most highly populated country in the world. The country has a rich culture with four major religions having originally emerged from it; Sikhism, Buddhism, Hinduism, and Jainism. The Indian Republic consists of seven union territories and 28 states and ranks twelfth la...
8 Pages(2000 words)Case Study

Airbus A 380: SWOT and Porters Five Forces Analysis

... of the orders are being deferred or put off and cancelled as happened with the freighter version of the A 380. Another cause for worry is the fact that many of the customers are still cagey about ordering the Airbus A 380 and hence Airbus may have to ramp down its production and delivery schedule in the future. REGULATION Airbus has been in the news for its run-ins with the regulators like the WTO (World Trade Organisation) where the rival aircraft manufacturer, Boeing had field a case against the European Union for giving subsidies to the company illegally. Airbus responded with a counter petition asking the US government to stop preferential support to Boeing. As with any industry where there is a near monopoly by the lead players...
6 Pages(1500 words)Case Study

Analysis of Educational Website

.... In other words, availability of information has now become an easy process that used to be a troublesome process in the past. For this purpose, in order to recognize the contribution of internet in the field of education, the paper will specifically identify an educational website, and will carry out its analysis to evaluate the extent of internet in terms of facilitating people from different and diverse backgrounds regardless of their cast, color, and creed. In particular, the researcher chose the Google search engine (2010) to carry out its research for locating an efficient educational website, and within few minutes and with few clicks, it was the official website of “the Smithsonian Center for Education and Museum Studies” (SE, 2010...
7 Pages(1750 words)Article

Analysis of Articles about Climate Change

...Climate change Can we imagine an Earth where there are no green mountains, no deep blue seas and no living creatures? No. But a disaster of such magnitude and dimension is looming over Earth. Humans have identified this threat, defined it and given it a name, global warming. This dangerous proposition is based on the truth that even a 5 % increase in the surface temperature on Earth can wipe out life from this beautiful planet. And the temperature is increasing as never before. It was in 1990s that the world began to hear serious warnings on global warming and climate change. The summary for policy makers prepared as part of the first assessment report by Inter-governmental Panel on Climate Change was the first ever in depth study...
6 Pages(1500 words)Literature review

Conflict Between Researh and Ethics on the Tuskegee Syphilis Study

The Declaration of Helsinki by the WHO clearly states that in clinical trials involving humans the wellbeing of the subject should be of prime importance than the interest of science or society. This has been stated because at times in order to achieve the objectives of a study the investigators might overlook the welfare of the trial subjects thus jeopardizing their health in the process. According to ethical rules while comparing two treatment options the control group of the study must receive the best-known treatment available while the study subjects are given a potential newer treatment. Only when there is no effective treatment available a placebo-controlled group can be used for the study. There have been several trials th...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Case study analysis of a predetermined international fashion organisation (topshop) for FREE!

Contact Us