We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Audit of international fashion marketing - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Audit of international fashion marketing"
The Korean government has been systematically eliminating trade barriers for textiles and apparels under an agreement with the World Trade Organization (WTO) since 1992, and this has been making it easier for European and American marketers to do business in Korea (Weisman & Raper, 1998)…
Download full paper
Polish This Essay
Audit of international fashion marketing
Read TextPreview

Extract of essay "Audit of international fashion marketing"

Download file "Audit of international fashion marketing" to see previous pages... Concomitant with the above stated, it is further important to emphasise that South Korea has been recognized for its economic expansion, which was in a shorter period of time than any other country in modem history (Holstein & Nakarmi, 1995). While economic growth was stalled by the onset of the Asian Financial Crisis,
Let us write or edit the essay on your topic "Audit of international fashion marketing" with a personal 20% discount.. Try it now
S. Korea has since recovered. It reported GDP growth of 8.8 percent in 2000 and 2.7 percent in 2001 (Bureau of Economic and Business Affairs, 2002, pp.1-3). Despite Korea's current economic fluctuation, it is still a major Western export market. In 2001, Korea was the eighth largest overall trade partner of the U.S., up from ninth in 1998 (U.S. Census Bureau, 2001, p.8). Korea is the sixth largest market for Western exports (U.S. Census Bureau, 2001, p.8) and the U.S. alone provided twenty percent of Korea's imports for the first eight months of 2001 (Bureau of Economic and Business Affairs, 2002, pp. 1-3). With increasing trade between the West and Korea, it is important for U.S. exporters who are targeting Korean markets, to understand Korean consumers' purchasing behavior.
Proceeding from the above stated, it appears that S. Korea may be receptive to Topshop products, both from the economic and the regulatory perspectives. To ensure positive reception, however, it is necessary that the marketing campaign be based on a solid understanding of the country's fashion market and Topshop's potential customers.
2 Fashion Market in South Korea
The market for imported casual clothing is especially important because casual clothing for both men and women has taken up almost half of Korea's total imported clothing market. According to Euromonitor (2005), imported clothing for both men and women held 41% of the total clothing market in 2004. At that time, formal clothing for women (26%). formal clothing for men (15%), clothing for babies and children (4), sportswear (11%), and golf wear (9%) accounted for their respective shares in the import market, as indicated in the graph below (Euromonitor, 2005).
Regarding casual clothing, the imports were from, in order, the USA (32%). Italy (33%), and Hong Kong (18%), as indicated in the chart below (Euromonitor, 2005), The biggest market share of imported casual clothing reflects the huge growth potential of the casual clothing market for international marketers and the extent of the threat with which domestic marketers are confronted.

The graphs and tables in the above communicate two important facts. The first is that the South Korean economy is receptive to foreign imports, as determined through its economic performance and its regulatory environment. The second is that the casual clothing market is a highly lucrative one, with statistics further evidencing the strong market performance of Western fashion. Within the context of the stated, one can tentatively forward the assumption that the South Korean market will positively receive and react to Topshop products.
In further reflection upon the information presented in the above, it is clear that some Western markets have a much higher share of the South Korean apparel and fashion market than do others. The UK is hardly represented at all and the United States is disproportionately so. The implication here is that ...Download file "Audit of international fashion marketing" to see next pagesRead More
Cite this document "Audit of international fashion marketing"
  • APA
  • MLA
(“Audit of international fashion marketing Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Audit of international fashion marketing Essay Example | Topics and Well Written Essays - 2750 words. Retrieved from https://studentshare.org/miscellaneous/1503267-audit-of-international-fashion-marketing
(Audit of International Fashion Marketing Essay Example | Topics and Well Written Essays - 2750 Words)
Audit of International Fashion Marketing Essay Example | Topics and Well Written Essays - 2750 Words. https://studentshare.org/miscellaneous/1503267-audit-of-international-fashion-marketing.
“Audit of International Fashion Marketing Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/miscellaneous/1503267-audit-of-international-fashion-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Audit of international fashion marketing"
International Marketing: Fashion Industry
The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion.
8 Pages(2000 words)Essay
International fashion textiles Marketing
The organization was founded in the year 1994. It is the first international luxury brand (Lu, 2011, p.121). The brand is popular for providing traditional Chinese fashion statement. This part of the study will provide some theoretical aspects about Internationalization process of luxury fashion textile industry (Gillespie, Jeannet and Hennessey, 2010, p.508).
12 Pages(3000 words)Literature review
Fashion Retail Marketing
This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.
16 Pages(4000 words)Essay
Marketing Audit Essay
In food and beverages, Sara lee has a strong hold in the market, it provides packaged meat, coffee, tea and also baked goods, they are having strong market position at various points in Europe and specially U.K. In frozen food, the company is at the top in U.S with fair market positions in Europe and Brazil, while it is one of the largest producers of tea and coffee.
13 Pages(3250 words)Essay
International Fashion Marketing
This paper analyzes the fashion marketing internationally. The trend that is now seen is that the expansion is targeted to expanding markets like India, China, South America, South Africa, Russia, China (but not Hong Kong), India, Sri Lanka, Cambodia, Vietnam or certain eastern European countries (Hungary, Slovakia, Slovenia, Romania, Latvia, etc)
20 Pages(5000 words)Assignment
Fashion Marketing and Advertising. Marks & Spencer
This essay investigates the principles of marketing and advertising in the fashion industry. “To make aspirational quality accessible to all” is the mission of M&S. Last 2004, Stuart Rose was appointed as the new Chief Executive of M&S. According to Stuart Rose, M&S is now in its move to reach the ambitious goal of the company.
12 Pages(3000 words)Essay
International Marketing Plan
After 1962, China was known to go through a cultural revolution. The main change with this began with alterations in the organizational structure that was based on a cellular economy. Individual businesses and enterprises began to find
6 Pages(1500 words)Assignment
International fashion marketing
Top shop’s headquarters is in London, United Kingdom but their operations are famous in other 47 countries such as China, Japan, and United States among others. Top shop has to make their products in a unique way so that
6 Pages(1500 words)Essay
Marketing Audit Report for MAC COSMETICS
A financial summary is a report that presents which creditors, investors and other stakeholders of the company utilize in evaluating the financial performance of the organization. It is also utilized by the management of the organization in communicating the financial information of the company to the various outside parties.
12 Pages(3000 words)Essay
International Fashion Textiles Marketing
This paper analyzes International Fashion and Textile Market. The Indian textile sector ranks closely with agriculture. It developed from early manufacturing stages to its current status as one of the largest globally. The textile and clothing industry constitutes over 4 percent of India’s GDP. The Indian market consists of all the menswears.
7 Pages(1750 words)Essay
Let us find you another Essay on topic Audit of international fashion marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us