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Business Strategy. (Tesla Motors, Kellogg's Efficiency) - Assignment Example

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The Kellogg's management was aware that the company needs to be clear on what it intends to achieve in the long term. Therefore, the firm established SMART aims, goals and objectives, and then formulated a strategic plan to enable it to achieve its vision of being the food provider of choice. …
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Business Strategy. (Tesla Motors, Kelloggs Efficiency)
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"Business Strategy. (Tesla Motors, Kellogg's Efficiency)"

Download file to see previous pages The mission statement focused on achievement of growth by offering better services to customers and actively catering for the needs of its stakeholders. In order to formulate its strategy properly, the firm had to identify the expectations of stakeholders like customers, employees and shareholders. Afterwards, it had to analyse its current performance in regards to service delivery, corporate social responsibility, and profitability. Finally, a company strategy was defined on what the firm needed to have achieved in order to close the performance gap (Ketokivi and Castañer, 2004: 360).
In order to achieve its objectives, the company needed a plan, most of which involved strengthening the core competencies and correcting the mistakes the firm had been making in regards to quality service delivery. For instance, Kellogg's is excellent at keeping injury levels among its employees at their lowest levels; therefore, all the firm did was to establish targets to act as benchmarks for its facilities. The facilities used this benchmark in order to be recognized as the safest, and the firm benefitted in the form of increased employee satisfaction, low turnover, higher productivity, revenue and profits, and a competitive edge for the firm over the years (Ketokivi and Castañer, 2004: 360).
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For instance, Kellogg's worked with the supermarket chain in order to capture the market share of customers that seek to obtain all their shopping from one location. Moreover, the firm had responsible corporate social responsibility in its strategic plan to ensure that all its activities are geared towards achieving long-term and short-term goals. For instance, it sponsored community-based events that promote physical activities among customers and members of the public. In addition, all its product packaging has information on the products and the recommended daily intake for various nutrients. By doing so, Kellogg's showed its customers that their welfare comes first, even if it means having them to reduce the amount of products they would otherwise have bought without using the guidelines on the labels (Oliveira-Castro et al., 2008: 454). Analysis of Tesla Motors The firm aims at producing fully electric motor vehicles for use by low and middle-income earners. However, due to the high costs of production, and lack of large-scale production infrastructure to enable large scale production the firm may not achieve its objective. Production of cars is a costly venture, and considering the lack of resources at Tesla, the dream of a fully electric vehicle for family, government and other clients may never be achieved. Contrary to expectation, the management of the firm has a strategic plan in place that aims at achieving this vision by, primarily by driving the firm into mass production to enable it to enjoy the economies of scale of doing business in bulk (Schroder, 2009). Tesla’s strategy is to attract public interest, ...Download file to see next pagesRead More
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