The concept of creativity involves using and organizing the known information and knowledge in bringing new and innovative ideas out of them. It actually leads to a better and improved understanding of a concept or idea that was existent but needed advancement and steps forward in using it for the betterment of the society as a whole. …
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Introduction: The concept of creativity involves using and organizing the known information and knowledge in bringing new and innovative ideas out of them. It actually leads to a better and improved understanding of a concept or idea that was existent but needed advancement and steps forward in using it for the betterment of the society as a whole. Maslow had considered his studies based on the concept of creativity and determined two different levels of creativity. Primary creativity according to him is a basis for a new innovation to discover something that would be different from the existent concept. Secondary creativity on the other hand was explained by him as an extension of any discovery that early researchers had made through their studies (Creativity and its importance in business, n.d.). The concept of creativity and innovation is more significant and needed in today’s businesses owing to the increasing levels of competitions among competitors in the world of business. In order to stay ahead of the competitor companies in respect of technological advancements, facing new competitors, as well fulfill the demands and requirements of the customers, organizations need to focus on continuous change and creativity. In other sense, creativity leads to value addition to the service being provided by an organization towards their customers (Degraff, 2006, pp.1-2). Creativity thus involves the use of knowledge, concepts, technology, and business theories towards innovation of any idea for the benefit of the society as a whole. The following chart provides an idea of the concept of creativity as can be applied within an...
Marks and Spencer: The Company and its Concept of Creativity
Marks and Spencer (M&S) is a leading retailer in the United Kingdom with a very large customer base. The company offers the variety of products including clothing, home products, as well as food. While around 49 percent of the business deals with home products and clothing, the rest of the business provides its customers with the variety of high-quality food products. Also, the company has its focus on the environmental impacts and hence has its eco plan in concern. There are more than 700 retail stores of M&S in the UK itself spreading across the high streets, stations, airports, and other locations. The company is focused on improving its business by serving its customers through original and high-quality products. Their primary creativity lies in their trying to present to the world the products that are unique to their company that they term as ‘Only at M&S. Marks and Spencer is known to be successful for its innovations that the management of the company is concerned about. The status of the company’s success can be learnt from the financial results of the company that it has achieved based on its creative approaches.
With the different models as discussed in the study as well as the creativity awareness program based on the problem solving cycle, it can be assumed that the company’s fear might be overcome.If the company plans to provide its customers with online facilities with huge discounts on products, the company also needs to focus on the fact that all customers do not shift to the facility thus affecting the sales of the company.
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(“Developing Creativity for Business Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
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(Developing Creativity for Business Essay Example | Topics and Well Written Essays - 3000 Words)
“Developing Creativity for Business Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/business/1395536-developing-creativity-for-business.
Man’s unending thirst has led to fierce competition in myriad fields. In the present span of tremendous competition , creativity has become a prime requisite for almost all businesses. Sans creativity , the survival of any business is very difficult. Therefore , to flourish and reach new heights in their respective fields it is becomes mandatory for the business owners to enhance and foster creative thinking on individual as well as organizational level.
Creativeness entails learning how to manage ones thinking. Creativity is crucial for personal as well as organizational development since it enables individuals to strengthen their abilities enhancing teamwork and overall productivity. Moreover, creativity is a technique that can be learned.
PUMA scope of activities start in sport and ends in fashion. PUMA’s sport lifestyle and performance labels include categories such as Motorsports, Football, Running, Sailing and Golf. Sport Fashion features are done in collaborations with popular designers such as Mihara Yasuhiro, Segio Rossi, and Alexander McQueen.
The researcher of this essay focuses on the discussion of the topic of business Improvement and creativity and analyzing the example of Nokia. This paper analyses the challenges facing by Nokia at present with the help of Kotter’s eight step change model theory and DeBono’s six thinking hats theory.
Although the islands differ in hectare-age, common features in the three are that they carry the shape of palm and construction as well as engineering in all takes similar state of art procedures. Therefore, the study of risks and challenges experienced in constructing one such island would serve representatively for all others.
For Management, getting the best of individual creativity capital available in the organization and at the same time conducting business in a goal directed controlled manner is a huge challenge.
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It goes to show that creativity is something which is inherent to an individual as he can find a number of different ways through which his creative intent can be manifested. His creativity cannot be dissolved into different areas yet each one of the creative
and innovation is extremely necessary for gaining competitive advantage in business because it suggests new and cost effective means of developing products and deliverables for the clients. Besides, the growing environmental pollution and the scarcity of resources arises a need
mobile phone units, the company decided to use the brand name “Blackberry” in selling and marketing its wireless handheld gadgets (BlackBerry, 2013; Lomas, 2013).
In general, businesses that are highly dependent in the use of technology is constantly changing. As a common
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