The paper throws light on Broadway Café, a coffee shop that deals with numerous varieties of coffee, tea, home prepared sandwiches, bakery, soups and salads. It was initiated in the year 1952 and has remained as a local hotspot in the US for many years. …
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The researcher states that one of the significant issues faced by the Broadway Café has been that it does not have a computer system. In the modern day context, computers have significantly enhanced the way the companies operate in their respective industries. There has been significant advancement in technology, thus, the businesses that do not make use of the information system technology are at disadvantage in comparison to their competitors. By installing information system technology in Broadway Cafe, the orders can be recorded in the computer systems. The management will be capable of recording all the orders in the system as this will reduce the time required for taking orders and, therefore, the management will be able to pay due attention to other activities of the business. If the company is capable of managing its operations successfully then in such circumstances, the sales and the profitability of the company can be enhanced. It will permit the company to cut expenses because by updating information technology in an organization, there will be lesser requirement of employee force. Also, the names of the recipes for the baked goods and soups may be stored in the computers. E-Business is applied broadly in modern day business context. It is used to facilitate companies though the use of internet and communication technologies. It would be beneficial for Broadway Cafe to make use of internet as one of the significant tools for the purpose of ordering the goods and services. It is crucial for the company to create its own website via which it can trade its goods and services online and reach wider number of customers. It is because of the e-business technologies that Broadway Cafe will be capable of offering its customers with greater customer service, increase its sales volume, streamline its business processes and minimize the rising costs (Department of Jobs, Enterprise and Innovation, 2012). Creation of Online Community By creating online community, Broadway Cafe will be capable of understanding the needs, interests and desires of the customers and will also be capable of connecting with other people who share similar interests. Facebook and Twitter are considered to be well known social networking sites that connect millions of people. Therefore, if Broadway Cafe is capable of creating its page in these sites then it will be able to make a large number of people aware about its products and services. Wireless Network The conventional network concept of the wired users is becoming obsolete. It is because of the increasing use of the wireless LANs, the data can be easily accessible to the users and, therefore, it may lead to productive and effective workforce. By installing wireless network in the Cafe, customers will be capable of accessing internet in their laptops and will be capable of working effectively. The customers may prefer spending prolonged hours within the cafe. This will have a significant impact upon the sales and profitability of the company (Golden West Technology & Internet Solutions, 2012). CRM to Implement Marketing Campaigns and Sales Strategies In order to identify the ever-increasing customer demands, most of the companies in the recent times tend to implement a customer relationship management strategy so that it can administer the customer-facing methods of their business.
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“The Broadway Cafe Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/business/1394972-the-broadway-cafe.
In the given case, the gradual decline of ‘Broadway Cafe’ can be attributed to its conventional mode of business operation. It continues the same traditional tactics it did in 1952 and has not yet leveraged with any computer system. Similarly, the business does not have any recorded information about its customers and recipe for baked goods.
It was built in 1637 and originally covered about two and half thousand acres (1000 ha) in area and was encircled by an 8-mile long brick wall. Through the years since it first use, several developments have transpired mainly driven by the changes in its status and management.
There can be many reasons behind the downfall. However, here I would like to explain how I intend to promote the business and to incorporate latest information technology in the process. The first step in running the firm according to the needs of twenty-first century is to computerize the coffee shop.
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The explosive evolution of internet and the increased use of innovative technology have changed the business operations and increased their businesses. Several organizations are taking the advantages of internet and e-CRM enables them to disseminate information about the business not only locally but also internationally.
Old age is one such stage of human life which is supposed to harbor loneliness and despair. The feeling of despair experienced by old people is portrayed in the short story A Clean Well-lighted Place by Ernest Hemingway. In the story, the conversation between a young waiter and an old waiter reveal the state of mind of the drunken old man.
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Therefore, environmental analysis is required to analyze the impact of the aforementioned factors on an organization. It should be noted that firms that carry out systematic analysis and diagnosis on the environment are more effective than those that do not analyze the environment (Jain, Trehan and Trehan 21).
In School, he studied the theater of Bertolt Brecht and Peter Brook; his musical inspirations were the Beatles, prince and Jesus Christ superstar. He drew motivation from Stephen Sondheim who became his adviser. After graduation, he performed
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