Networks, Telecommunications and Wireless Computing - Research Paper Example

 Networks, Telecommunications and Wireless Computing 1. M-coupons better than traditional paper coupons M-Coupons are electronic coupons could be transferred straightly to customer’s cell phones or devices. Additionally, this kind of e-coupons can be in form of buy-one-get-one free of charge products as well as some cents off or a dollar off in a number of scenarios. In addition, business stores can make use of in-store signs as well as flyers to notify people regarding the availability of mobile coupons. However, there is need for different barcode readers to read M-coupons. These barcode readers can read this code from the mobile phone screens. In this scenario, clients have to scan their mobile phone screens in order to get discounts. In view of the fact that at the present, mobile marketing is an influential method to communicate with clients. Thus, banks, television stations and a number of other businesses are making use of mobile marketing campaigns. Additionally, with the facility of text messaging, businesses are able to influence mobile user/client to change their products (Chaudhry, 2011) and (Munson, 2011). In addition, M-coupons are an improved form of business marketing as compared to customary paper based coupons for the reason that sometimes customers are not able to keep remember to bring paper coupons from home, on the other hand, the majority of mobile phone users keeps their mobile/cell phones with them for all time consequently there is no way they forget or misplace the coupons. In addition, with paper coupons people require cutting as well as clipping them; however M-coupons can simply be stored into phones. Moreover, they can be erased from the phone besides they have been utilized. M-coupons are also helpful in decreasing paper wastage, and save the atmosphere. M-coupons are also helpful to the business corporations for attracting new clients and get more profit. Furthermore, M-coupons are inexpensive simply traceable and have improved deliverance rate contrasted to paper based coupons (Chaudhry, 2011) and (Munson, 2011). 2. Risks involved with mobile marketing and m-coupons There are various risks associated with mobile marketing and m-coupons. In this scenario, most serious issues include privacy issues like that message abuse and how to attain mass distribution. In addition, as compared to traditional email service where people are able to fundamentally spam their society with paper coupons both email and m-coupons necessitate the consumers to offer authorization or "opted into" the m-coupon campaign (InfoSys Server, 2010). Seeing that, m-coupons are web based coupons, so the similar issues and that would be relevant to e-businesses marketing would relate to mobile promotions and marketing. In view of the fact that the mobile marketing is comparatively new thus the company’s protocols, leaks, privacy policies and SPAM emails blocks and further security characteristics would have to be restored to fit mobile devices (InfoSys Server, 2010), (Chaudhry, 2011) and (Munson, 2011). In addition, there are a variety of risks associated with mobile marketing management. These risks need to be managed and resolved in order to get better corporate performance. The main risk is regarding managing business and corporate data. Through the corporate mobile link there can be a risk of data theft that needs to be resolved for the effective corporate performance. There is also need for better handling and managing the security of business data. Thus, it needs to be protected for the effective business working. Moreover, these risks can lead to delayed business working and performance thus they need to be managed for continuing business operations. Thus, by managing these risks organizations can have maximum performance (InfoSys Server, 2010), (Chaudhry, 2011) and (Munson, 2011). 3. Privacy issues involved with mobile marketing and m-coupons. The privacy issues concerned with mobile marketing and m-coupons are related to not needed spam linked with m-coupons. In this scenario, the service suppliers require having clients sign up for the publicity as well as coupons in turn for there to be no privacy objections. Though, it can be a privacy matter if messages are transmitted to younger kids through cell phones; because parents might not desired their child getting messages from unidentified businesses (InfoSys Server, 2010). Additionally, the wireless technologies that are used for m-commerce can raise privacy concerns. This kind of privacy concerns comprise augmented capacity to gather individualized as well as personal data and information, the capability to follow visits to wireless web sites, as well as the capability to gather occupational information regarding customers (Chaudhry, 2011) and (Munson, 2011). In addition, the issues and challenges linked with m-coupons are how deliverance is handled to keep away from abuse and how to attain mass sharing. As discussed above, m-coupons are different from direct mails where we are able to fundamentally spam our community with paper coupons while email and m-coupons require the customer to provide authorization or "opted into" the m-coupon promotions (Chaudhry, 2011) and (Munson, 2011). We have seen lots of aspects and areas in scenario of mobile marketing related security aspects. In this scenario, one most critical issue is regarding hacking of system. A person or hacker can hack the system in an attempt to get illegal access to the business system. This can lead to generation of the illegal discount coupons that significantly benefits the hacker and causes a big loss to the business. 4. Benefit from collecting and tracking response rates  of m-coupons by customers. Any business can take advantage from collecting and tracking reaction rates of m-coupons from customers. For this purpose they can ask the customers to fill out an assessment/survey form available at their local store. In these surveys customers can write down their email address, consequently that the businesses are able to e-mail them as well as get their input on the m-coupons. In this scenario, a main idea in the reply to the m-coupons will be to analyze how a lot of clients in fact make use of them at business store or shop. Thus, based on the number of clients that make use of business’s m-coupons we would be able to observe how efficient it has been to business sales. As well, we will be capable to decide the kinds of coffees as well as products that clients desired based on the number of people that make use of the dissimilar m-coupons. In addition, with installation of m-coupons, we can save funds by not sending out coupons from mail, as well as raise our revenues foundational upon the customers getting the coupons from their mobile devices (InfoSys Server, 2010), (Chaudhry, 2011) and (Munson, 2011). Furthermore, the cafe could get profit from collecting and tracking reaction rates of m-coupons observing that it produces analysis information regarding the customer and the business. In this scenario, the information that could be collected would compose of association detection, cluster analysis and statistical analysis (Wallace, 2010). Thus, this will help the business attract a wide variety of customers to the business and will offer a great deal of support to business in form of potential business scope and services and management. 5. Benefit from tracking if an m-coupon is forwarded to another cell phone Via m-coupons from any business shop, we will achieve a superior marketplace of customers. As a consequence, additional clients will want to take place onto business’s m-coupon list as well as get business promotional messages. As a result, it will add value to business profits. For companies, m-coupons present a massive return on investment (ROI) because the deliverance rates of m-coupons are 10 times more than newspaper or mail distributed coupons. Additionally, the small companies are moving to the mobile channel for the reason that it is cost efficient as well as gives desired results quickly. For instance, traffics been a small lately, we are able to originate as well as execute a m-coupon support in a matter of minutes (no mailer or printer needed) and when we recognize that more than 95 percent of text messages are read within 30 minutes of receipt we are able to observe double digit outcomes inside hours, relying upon the worth proposition of our support of course. In addition, some of the small businesses are on average are getting a 12-15% augment in traffic using a single channel mobile promotion. I have outlined some of the important advantages: (Munson, 2011) and (InfoSys Server, 2010) Ease of portability – there is no need to bring paper coupons Easy to use No extra costs to get offers Privacy and personal information security Non-intrusive coupon delivery (junk mail) Particular interface intended for numerous offers Efficient storage as well as presentation of presented coupons Can receive regular updates Improved interactivity alternatives Straightforward device needs II. Customer Relationship Management (CRM) (PART 4) 1 Virtual world help business in the real world A virtual world is an electronic 3D, generated atmosphere where clients are able to work together and communicate with each other in the same way as they do in the real world. One of the majority well-known instances of virtual world is the web based community of the second life. In this virtual world, people are able to get together, work together, communicate, map, visualize, train and learn jointly. Additionally, the virtual world allows them to make use of the similar tools as they use in real life meetings like that MS PowerPoint and whiteboards and accessing media similar to the You-Tube and other websites. As well as, they are able to visualize information in 3D (or three dimensional) format. For instance, in place of seeing a list of possible clients, they could go onto a live Google map and use a marker to bring up media related to the business like that their news coverage, website, press releases etc the entire in one space as well as share that knowledge with other team associates (no matter where they are in the globe) (Goel & Mousavidin, 2007). In simple words, virtual worlds are regarding knowledge as compared to transactions. Being capable to arrange, visualize, learn and work together in situations that imitate real life is more attractive and memorable way. In general experience, virtual worlds are superior at offering this whole absorption than conferencing options like that video meetings. Moreover, virtual worlds can be made available to business associates, employees and customers all through the globe as a result they help minimize training, development and support costs (Goel & Mousavidin, 2007). 2. Customer relationships be different in a virtual world Virtual worlds offer a lot of opportunities to businesses in scenario of co-creation and co-production with their clients. Thus, in an attempt to make this achievable, companies require designing efficient entry strategies for virtual customer relationship management (or vCRM). In this scenario, recognizing how self-expression and collaboration would work in virtual worlds can facilitate in designing superior customer-facing policies (Goel & Mousavidin, 2007). Additionally, the virtual world is a significant way for accessing a broad consumer base, as well as for communicating with the customers and working with them in a way that was not probable in the past. In addition, the virtual worlds as well offer a cost-effective means of attaining co-location with customers. Moreover, by making use of the virtual world as a platform to access companies, consumers are able to produce synergies among virtual and physical channels. In the course of virtual customer relationship management (vCRM), businesses will be capable to design physical goods and services that have been co-created with clients. In this scenario, the presence in a virtual world will augment the facility and visibility of marketing to innovative consumer foundations. In addition, the new generation that has grown up by using technologies similar to Wikis and Blogs, MySpace, YouTube, World of Warcraft or Playstation is at ease by Virtual Worlds as an atmosphere for information dissemination as well as social networking. Thus, the success of this generation much simpler in virtual world than customary channels (Goel & Mousavidin, 2007). Furthermore, customer relation development is having same meaning however different aspects with respect to business and corporate arrangement in scenario of web and physical business arrangements. 3. Strategy for managing customer relationships in this new virtual environment Up till now, a lot of flourishing corporations have moved from Real Life (or RL) to a 3D (or three-dimensional) area known as Second Life (or simply SL) that is a virtual world steeped in commercialism. Additionally, the essential principle at the back of this idea is the "transitions" those are vast as well as range from drawing press coverage to business brand commitment with possible clients. Regardless of results, whether through design or coincidence, millions of dollars are exhausted every day in Linden Lab's web based virtual setting (Nissim, 2007) and (Baley, 2011). In addition, handling and controlling our client relations as never laying eyes on the person with whom we are communicating takes a bit of carry out, however by following a few fundamental rules we should be capable to deal with some issues that our virtual customers may have. First of all, be prompt in all the internet based dealings. In a brick-and-mortar business store, clients are able to observe if we are waiting for different clients or on the phone through boss. However, a virtual client would not have that luxury, as well as consequently neither do we have. In this scenario, we need to reply each customer’s email within 24 hours of its receipt. Additionally, take notice of each single client concern. In addition, transmit an email 48 hours following the problem has been determined, analyze with regard to whether the client has been fulfilled. Thus, this might be a high-quality time to insert a small inducement for the client to come back to our business, like that a particular coupon for half off the price of a product or yet something free of charge. Moreover, virtual clients have a lot more alternatives as compared to brick-and-mortar ones perform; consequently a virtual organization must give the client a reason to return to it (Nissim, 2007) and (eHow, 2011). 4. Supporting Second Life customers differ from supporting traditional customers Second life is a 3D online virtual world completely constructed as well as owned by its inhabitants. Historically, it emerged in 2003, from that time it has developed very quickly with inhabited by millions of people all around the world. Additionally, this innovative 3D virtual world could turn out to be the initial point of communication among businesses and clients as well as could alter whole client experience. In addition, SL has hosted the brands similar to of Dell, Adidas, Toyota and Reuters. Moreover, the second life has turned out to be equal to India or China technologically, since everybody requires an office as well as a strategy encompassing it to keep their shareholders pleased (CohesionCase, 2011). In addition, similar to a lot of additional large brands, any business can have its own working structure and office arrangement in second life however, just having an office to reply client’s queries is not sufficient. Thus, real people, although at the back avatars, have to be recruiting the places of working in the same way having a website is not sufficient if there is not a business call centre to support it when a client would need to talk to a human being. In future, the advisors suppose call centers could one day request clients to follow up a telephone call with them by transferring the query into a virtual world. On the other hand, as compared to a lot of business sectors in the virtual world, the NBA Headquarters have potential to keep fans coming back, comprising real-time 3-D figures of games as they are being performed (CohesionCase, 2011). Second life offered a new technology based business services in view of traditional business working and operational framework. 5. Supporting Second Life customers differ from supporting Web site customers If something is not operational in second life those in-world should facilitate absent in distress. That is the suitable method to over-spending a client as a result they continue content as well as feel high-quality regarding SL that they will tell their associates and progressively residents approach to SL. However, Frontier Linden experiences in a different way of course. Frontier Linden to dive me off in Garman, extremely satisfactorily, as Teleports was not operational. After sometime Frontier appeared back with URL and stated that he wants to contact support. It is stated that we require support, immediately needed a rapid ride over to Garman. Frontier Linden rejected our offer, and I then said, "Kind client support". At this position, a person would think, some worker would stop as well as believe to them, “What would be in the most excellent attention of the client as well as our business? How we are able to best manage this request consequently the customer is happy with our product? These are some of the common business inquiries and must be stated previous to responding to any customer. In its place although, our friend Frontier Linden immediately make use of old stand-by "contact support" (BlogSpot, 2011). Supporting second life customers differs from supporting web site customers because a web site presents different view of internet while second life is a totally new way of internet. The website is a simple arrangement of business and is used to deal with the business customers and clients. However, the second life arrangement is a complete demo of real world with all physical world entities and business faculties that aimed to improve overall business capability and performance. 6. Customer security issues might you encounter in Second Life Here main security issues we have seen are about the possible hacking of personal information of the website user. This business platform in having comprehensive details of customer on the website those need to be protected for the enhanced business working and performance. Foundational upon an analysis of security events stated in the company and academic press, the research group suggests a customized version of the virtual world security threat matrix, to enhanced reorganization as well as analyzing the security issues that could exist in the virtual world of second life. Additionally, the investigation and research group stated to change the framework by incorporating two extra security dimensions, in this scenario, the first one is payment and transactional integrity, and second one is malwares and computer virus, to the on hand list of six. In addition, one more alteration engages the insertion of a column to form a real world similarity. Moreover, the research group argues that the customized structure cannot be comprehensive in recognizing all the dissimilar security scopes however at least it offers a wide indication of security matters that influence second life inhabitants, businesses, and society. Furthermore, it is significant to note that the security scopes are not listed from some order of significance (Lee & Warren, 2007). In addition, in 2006 a hacking assault on second life’s database taken us to real life personal data and information of second life inhabitants to be violates. As much of the data was hidden and encrypted, there was a danger of identity theft as well as economic frauds as a amount of second life inhabitants have listed their credit card particulars to change real life money to Linden Dollars and vice versa. Thus, Linden Lab right away asked all the clients to change their passwords following the attack (Lee & Warren, 2007). 7. Customer ethical issues might you encounter in Second Life Though, second life, as with all MMOG’s, has had a reasonable share of events comprising both users of the arrangement in ‘griefing’ business attacks, and hackers trying to undermine the system. Additionally, the utilization of virtual money that has worth in real-world if deal out makes second life a extremely good-looking objective for hackers, as well as extremely flexible that makes the overall arrangement hence attractive as well permits new roads of abuse or attack, from allegations of virtual sexual attacks perpetrated through in-game clients to theft of intellectual property with hacked client software (Wake & Stahl, 2011) and (Wankel & Malleck, 2011). In addition, a problem with outsourcing some IT system, particularly to one as wide as second life, is that it would be harder to manage user access. In this scenario, it would be difficult to know that a client of second life is an exacting student at our university? How do we be acquainted with that the student’s operational online account has not been concession? And are capable to inquire for removal of an account on an arrangement we do not possess if that client has broken our terms and conditions, although not those of the service supplier? (Wake & Stahl, 2011) and (Wankel & Malleck, 2011). In this scnario, Linden Labs, the inventor and maintainers of second life, states that they are a service supplier, as well as do not aggressively normalize some incidence that does not openly conflict with their terms of use. As such, an individual institution of higher education has to monitor as well as deal with any events which fall outside of Linden Labs’ authority. Do they remain enough logging data and information to be capable to establish or invalidate that a particular breach even happened? (Wake & Stahl, 2011) and (Wankel & Malleck, 2011) I have outlined below some of the ethical aspects coming out due to adoption of second life: (Wake & Stahl, 2011) and (Wankel & Malleck, 2011) Abuse / misuse Security Pedagogy Technical constraints Legal liability Intellectual Property III. Systems Development (Making Business Decisions I) PROJECT FOCUS: 1- What are the pros and cons of using an employee to build you a custom system? That depends on the ability of employees. If we have confidence in them to identify their stuff we are not capable to in fact go wrong. A number of computer business stores are pleased to ease us if we have a problem as well as that employee has left. Immediately ensure that we obtain the receipts of all the components, we might need them later for warranty. The pros comprise stuff like: it is less costly as compared to going out as well as buying a canned system; as long as the worker works with us, we have technical support also in place. One of the main advantages of building system through employees is that they better know and understand the corporation thus will have a better insight into the overall process and workings of the corporate areas. This also offers us a great deal of advantage of addressing the main requirements of the business for the enhanced management of the business areas. This all leads to better business and corporate management aspects that is really helpful to the business. The main Cons are: No guarantee if something breaks; if the worker leaves, we would need to locate someone else to work on our computer system. Another main risk is security risks that can lead to overall corporate breakdown of business areas. This can lead to business issues and business risks. In case of banking sector system developed through business staff can be really risky that can lead to overall issues regarding the business issues and corporate security and privacy management. 2- What are the pros and cons of purchasing a COTS time and attendance application and outsourcing custom development? Pros: everybody is equal when tackling the application. No one would be acquainted with how to cheat it. This leads to overall cost reduction for the business operations and issues management. These all aspects need to be managed and handled for the enhanced corporate business management. The cost reduction in case of system development leads to better business system deployment that offers enhanced results for the business areas. Cons: It can spend a lot of additional funds to obtain it as well as require a long time to become accustomed to the application. In this scenario, one of the major issues in case of system development through any outsourcing customized development firm is the system inflexibility to address the main business working and issues. These all aspects lead to better management of the corporate and processes. Here we need to address these issues for the successful business and corporate management. If system in inflexible for the business processes that leads to delayed business system application for the enhanced corporate and business aspects management. Thus, these all aspects need to be determined before the business system application at the corporate areas. Here we need to involve all business respondents for making an appropriate business system selection and implementation. 3- How will your older employees feel about the new system and what can you do to ensure a smooth transition? Old employees can face problems while recognizing and identifying it as a troublesome procedure. To make sure a smooth transition, the initial thing to perform is notify the old workers concerning the return of this novel application and the point that it is better as compared to the former one. Then, somebody should be hired particularly to educate older staff regarding the means to utilize novel application in anticipation of they are able to utilize it practiced. Sometimes development and implementation of new business systems at corporation cause various issues regarding older staff confidence. In case of new system application at the business arrangement we often face the fear in older staff that they will be come instinct. This fear sometimes causes the issues regarding business system effective implementation that makes the business staff less conformable with traditional business working and operations. These all aspects lead to delayed business system application and poor system working at corporate areas. Thus, these all aspects need to be carefully considered and resolved in order to make this implementation a success. In addition, sometimes business staff feels that new system will ease them but however the new system will increases burden on them and disturb the older practice for their business. These all aspects lead to issues and aspects that can create problems for the business deveelpment. References Baley, A. (2011, February 09). How To Manage Customer Relations in the Virtual World. Retrieved August 19, 2011, from eHow.com: http://www.ehow.com/how_5844857_manage-customer-relations-virtual-world.html BlogSpot. (2011). Inside Second Life . Retrieved August 19, 2011, from http://insidesecondlife.blogspot.com/2009/01/what-is-customer-service.html Chaudhry, R. (2011). Bang for the Buck With Mobile Coupons. Retrieved August 27, 2011, from EZineArticles.com: http://ezinearticles.com/?Mobile-Coupons-Are-Better-Than-Paper-Coupons&id=3498633 CohesionCase. (2011). Customer Relationship Management (CRM). Retrieved August 23, 2011, from http://www.cohesioncase.com/CRM/MBD1.html Goel, L., & Mousavidin, E. (2007, November 01). vCRM: Virtual Customer Relationship Management. Retrieved August 19, 2011, from AllBusiness.com: http://www.allbusiness.com/company-activities-management/operations/8889116-1.html InfoSys Server. (2010). Making Business Decisions I : Networks, Telecommunications, and Wireless Computing. Retrieved August 22, 2011, from http://infosys.cob.calpoly.edu/team16/Question1.htm Lee, C. Y., & Warren, M. (2007). Security Issues within Virtual Worlds such as Second Life. Retrieved August 24, 2011, from http://ro.ecu.edu.au/cgi/viewcontent.cgi?article=1044&context=ism Munson, B. (2011). Bang for the Buck With Mobile Coupons. Retrieved August 25, 2011, from EZineArticles.com: http://ezinearticles.com/?Bang-for-the-Buck-With-Mobile-Coupons&id=5339099 Nissim, B. (2007, April 24). Virtual World Transition: What Second Life Business Model Works Best? Retrieved August 19, 2011, from http://www.marketingprofs.com/articles/2007/2340/virtual-world-transition-what-second-life-business-model-works-best Wake, M. C., & Stahl, B. C. (2011). Ethical Issues of the Use of Second Life in Higher Education. Retrieved August 20, 2011, from http://www.ccsr.cse.dmu.ac.uk/conferences/ethicomp/ethicomp2010/abstracts/ethicomp2010_wake_stahl.php Wallace, U. (2010). The Broadway Cafe. Retrieved August 19, 2011, from https://docs.google.com/a/vu.edu.pk/viewer?a=v&q=cache:Sq6gN3097GIJ:absolutu.webs.com/broadway%2520cafe-final%25202.doc+Risks+involved+with+mobile+marketing+and+m-coupons&hl=en&gl=pk&pid=bl&srcid=ADGEESj8StQPtXsn5QiO5FuaVX1qg1NglaPm67Z101dEeKeSCqyXg3PS-ne Wankel, C., & Malleck, S. (2011). Emerging Ethical Issues of Life in Virtual Worlds. Retrieved August 25, 2011, from http://www.infoagepub.com/products/Emerging-Ethical-Issues-of-Life-in-Virtual-Worlds Read More