This research aims to evaluate and present the business strategy of Amazon.com – from start-up to 2004. There are three essential things that matter a lot to Amazon.com: customers, website improvement, and system to get orders to customers quickly and reliably…
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f Amazon.com, but there is substantial strong weight on technology because e-commerce in the first place must be strongly founded in here prior to the integration of other business concepts or ideas. 2. Porter’s Five Forces Analysis Suppliers – Suppliers have no strong market power considering the fact that Amazon.com has been widely known in the market. Aside from it could substantially demand for the needs of its entire business, Amazon.com also has many suppliers to choose from around the world which in the first place are also looking forward to their financial breakthroughs. This is a great opportunity for Amazon.com to take into consideration in great detail prior to its future investments. Buyers – The buyers momentarily have gained a strong bargaining power considering the fact that competitors of Amazon.com are just a click away. In the first place, buyers have become more adept in using the internet. Substitutes – The traditional book retailers have momentarily become obsolete with their services in the age of internet. Just before they could plunge into the modern market with their product or service offerings, Amazon.com has already positioned itself competitively into the world. Potential entrants – The coverage of traditional book retailers has become limited in the age of technology. They could be potential entrants, but they have to undergo the process of setting up the whole thing once and for all which would mean a way behind Amazon.com. Amazon.com substantially holds the economies of scale and had widely expanded into diversification of product and service offerings by initiating strategic investments in some companies who could provide their target customer value. Competitive rivalry – There is unequal opportunity among the industry...
The intention of this study is Amazon.com. It successfully exists in an environment where there is aggressive and dynamic change daily, the World Wide Web where there is an expected 2,300 percent incredible monthly growth. There is one important significant point in here and that is the presence of change. With this change, Amazon.com should be always on the go to critically consider its entire business and its environment, so as to maintain its competitive edge in the days to come for its entire venture. Amazon.com has been so obsessed with finding customers and as a result it would love the idea about taking volume of orders. With this, it tries to entice its customers with substantially low-priced products, but with a promised of high added value, because of its ability to pursue excellent customer experience through improve website, and the goal to get orders to the customers quickly and reliably. Therefore, Amazon.com has the potential to either use a hybrid or focused differentiation based on price. It can substantially do so knowing the fact that it has the idea. One of its executives is Jimmy Wright, a former Wal-Mart executive and is now under the logistic management department of Amazon.com. Wright is substantially expert how the company can eventually cut cost of the final product by optimising its supply chain. This is the same trend used by a renowned retailer Wal-Mart. However, Amazon.com is a different story because it is way beyond the traditional retailing activity.
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