We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Building a companies without borders - Essay Example

Comments (0) Cite this document
Building a companies without borders Becht (2010) narrated the story of the company Reckitt Benckiser. According to Becht (2010), Reckitt Benckiser has been outperforming her corporate rivals Procter &Gamble, Unilever and Colgate in corporate growth even in the current downturn…
Download full paper
Building a companies without borders
Read TextPreview

Extract of sample
Building a companies without borders

Download file to see previous pages... According to Becht (2010, p. 2), this means that most of the top managers of Reckitt Benckiser “haven’t held jobs in their company of origin for years and view themselves as global citizens rather than as citizens of any given nation.” The company operates in 60 countries and its 400 managers are from 53 nationalities (Becht 2010). According to Becht (2010, p. 1), the company adopted the strategy of being a “company without borders” because “it’s one of the best ways to generate new ideas and create entrepreneurs.” Becht (2010) claimed that Reckitt Benckiser’s strategy of “global cross-fertilization” led to good results because the strategy accounts for 35 to 40% of net revenue. Becht (2010) implied that “global cross-fertilization” promoted the invention of innovative products in Reckitt Benckiser. In turn, innovative products enabled the company to enjoy “steady, profitable growth, even during the downturn” (Becht 2010, p. 1). Thus, according to Becht (2010), Reckitt Benckiser has outrun all her competitors since 2005. In the Becht (2010, p. 2) narrative, Reckitt Benckiser deliberately deploy managers in unfamiliar territories and not in their country of origin but they are expected “to find their footing very quickly.” Most managers, however, “grow tremendously” when they are taken out of their “familiar zone” (Becht, 2010, p. 2). Despite the multiplicity of nationalities in Reckitt Benckiser, the company insists on a common language in all meetings (Becht 2010). All are expected to say their piece no matter how blunt one’s piece is expressed. Thus, Reckitt Benckiser’s meetings are “chaotic” because “what takes over” is “an intensity and a feeling that we have to fight for better ideas” (Becht, 2010, p. 3). At Reckitt Benckiser, consensus is not highly valued but “conflict that simply slows down decision-making or is for political or personal gain is not tolerated” (Becht, 2010, p. 3). Nevertheless, “almost every key decision is made in meetings where it’s first discussed” and all must agree 100% to implement the decisions and “move quickly” (Becht, 2010, p. 3). However, minority views are not crushed (Becht, 2010). Those who do subscribe to the majority position are allowed to experiment with their ideas (Brecht, 2010, p. 3). Some of the questions that can be raised are as follows? How to the diversity of cultures impact on business? Do international connections play a role in business profitability? Are “companies without borders” a global trend? How do companies without borders organize themselves as a business? On the impact of diversity of cultures in managing businesses, John et al. (2011, p. 7) argued that “cultures that vary in value orientations should also vary in the level of control and participation.” John et al. (2011, p. 7) pointed out that “in a truly global marketplace, managers working in cross-cultural interactions need a better understanding of the impact of cultural orientation on an individual’s expectation at the service encounter.” This means, for example, consumers in diverse cultures vary with regard to how fast services should be, how faithful advertising should be on claims with regard to product quality, how assertive consumers can be with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Building a companies without borders Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/business/1393829-literature-review
(Building a Companies Without Borders Essay Example | Topics and Well Written Essays - 1250 Words)
“Building a Companies Without Borders Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/business/1393829-literature-review.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Borders Group Inc
Porter’s generic strategies reflect three optional components which can be adopted by any organization to achieve sustainable competitive advantages; they are cost leadership, differentiation, and focus strategies. Under cost leadership strategy, a firm mainly focuses on cost advantage by making the prices lower than the average industry prices.
3 Pages(750 words)Essay
Amazon vs. Borders Books
The major reason of Borders failure is its lack of ability to adapt to the needs of the changing world. At a time when online business was growing rapidly, Borders stopped their online business activities by selling its online bookselling business to Amazon. The current generation is increasingly relying on the internet for their purchasing needs.
6 Pages(1500 words)Essay
Amazon Versus Borders
The company’s fortunes shone in the 90s beginning with the integration of music and movie sales in 1991, acquisition by Kmart Corporation in 1992 and spin off and IPO in 1995. Borders’ shares traded at an all-time high of $44.88 on February 4, 1997. By the end on that decade, Borders had expanded into 256 superstores that had mean sales per square foot of US $256.
5 Pages(1250 words)Research Paper
Evaluate the effectiveness of technology in monitoring national borders and preventing trafficking of drugs or humans
This involves execution of necessary laws and regulations to prevent crimes from taking place particularly within a country including the national borders. Drug and human trafficking are among some of the most serious crimes in the country (Stark 2011, pg.
8 Pages(2000 words)Essay
A Report to Doctors Without Borders/Letter to the Editor
He accused the Palestinian citizens of Israel of being terrorists and fundamentalists. He also argued that they have forfeited their right to Israeli citizenship because of their support for the Palestinian cause. Mr. Hadley believes that they should be ejected from Israel and forced to live in the West Bank.
4 Pages(1000 words)Essay
Facebook Growth, Challenges And Milestones
Facebook is a global social network operated by face book. Inc. Founded by Mark Zuckerberg with other Harvard university roommates, the company has speedily developed and signed in more than 200 million users. Within eight months, Facebook signed in more than one million users to reach 200 million users on March 28, 2009.
4 Pages(1000 words)Essay
Doctors without borders
(Arthur &David 2009) Hence, at the end of the paper, one could understand the reasons for considering this organization to belong to an eclectic group of
4 Pages(1000 words)Essay
There are no entry barriers or exit costs and therefore firms may choose to enter the industry to earn a profit or may exit to end losses. In the monopolistic form of competition, a firm
2 Pages(500 words)Essay
Trade without borders
of borders in two or more socio-economic regions, most commonly identified between two or more nations, act as a significant barrier in conducting trade activities in a full-fledged manner. Illustratively, trade relations between Canada and the US can be examined to specify the
3 Pages(750 words)Essay
Site: words without borders
Luay Hamza Abbas narrates the poignant story of the hole man, who time and again keeps disappearing and re-appearing in dirt from a grave-like dug up hole,
1 Pages(250 words)Essay
Let us find you another Essay on topic Building a companies without borders for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us