Galway Bay Seafoods Company - Essay Example

Galway Bay Seafoods Introduction Galway Bay Seafoods was founded in the year 1950 by the father of Noel Holland. After his father, Noel Holland took up complete control of the business. The business in its early years was sold off by Johnny and Noel then bought the business. The passion for fish has been inherited by the father of Johnny and Noel. They believe in providing top-quality fish. In the times when the business had started up, a college degree by fishmonger was considered to be something unusual. The family considered the fish business to be very important and valuable for them (About Us). Having knowledge and passion to do something is not considered to be enough in today’s era. Family and traditional businesses may be strong but Galway Sea Foods have always focused towards remaining up to date and also ahead of the current happenings. Galway Sea foods have a modern business structure; it has worked upon maintaining its customer base as the customers are there main source of earning profits (About Us). Strengths The other strengths of the business are that it has smoking facilities along with state of the art processing areas. The investment on the Galway Seafood centre can be reflected on the customer’s face when they visit the store as great with great concentration and focus the interior has been designed for the store. Galway Sea Foods has an online shop that is used for the purpose of purchasing at the international level. It has a retail centre that has earned awards for providing seafood. Galway Sea Foods has invented the first seafood academy related to cooking in Ireland. Noel Holland states that Galway Sea Foods is highly important and valuable for him and they work hard towards making the customers feel important and valued while serving them. He really cherishes on the thought that the business is valuable because of retaining old customers and also attracting new customers too (Welcome to Galway Bay Seafoods). Seafood Centre The seafood centre is where the customer of Galway Sea Foods comes for buying the different types of fish. The back end work may not be visible to the customers but at the shop, whatever the customer’s view that is what they actually receive without any alterations (Seafood Centre). The workforce handling the bank end processes are also dedicated with their work as the products that are given to the customers is the hard work of the bank end employees. When customers enter the shop, they are really amazed at what they see inside because the ambience of the shop make the look very attractive and also makes the customer feel very good. Apart from this the main attraction is the products offered the quality of the fish and its freshness, along with the prices that will actually amaze the customer to a great extent (Seafood Centre). Galway Sea Foods has focused intensely on building the interior of the seafood centre so that it becomes quite attractive for the customer when they visit the store. Noel and John have invested a lot on building the interior of the seafood centre (Seafood Centre). Galway Sea Foods has a wide range of fishes available for their customers in Ireland. Galway Sea Foods also has the option of preparing the fish for the customer according to the likes of the customer. The workforce of Galway Sea Foods likes to give advice for the preparation of fish and also they provide free recipes for the customers on a daily basis. When customers visit the store, Galway Seafood centre provides the option to the customers to order their fish styles. This way they get the flavors they require for their fish (Seafood Centre). Galway Sea Foods provides ready to cook foods and also ready to eat meals. Customers usually appreciate these ready meals so that they do not have to invest much time in cooking. Galway Sea Foods conducts regular sessions of demonstrating the cooking of fish for its customer (Seafood Centre). The seafood centre of Galway Sea Foods is a very important business unit for the company. The customers experience a good service while they visit the sea food centre outlet. Galway Sea Foods feels pride in producing and selling the fish meals to the customers. Many customers are observed to be visiting the seafood centre on a daily basis (Seafood Centre). The seafood is offering the following to its customers. It offers a wide range of fishes available for the customers in Ireland. Galway Sea Foods prepares the fish according to the likes of the customer which is a very attractive method for maintain and increasing the customer base (Seafood Centre). Customers can come into the Galway Bay Seafoods store and order the fish according to the flavor they like. This option is usually not present with all the fish retailers or wholesalers. The fish food is available in categories of ready to cook and ready to eat meals for the customers. The Seafood centre provides cooking demonstrations of fish for the customers on a regular basis. This way customer gets to learn new cooking methods for cooking fish (Seafood Centre). Advice related to cooking fish is available from the professional in house chef of Galway Sea Foods. Different types of recipes are provided to customers for free (Seafood Centre). John Holland states that when customers enter the shop, he is really eager to view the expressions on their face as he states that the shop has the “wow” factor in its appearance. Quality at Galway Sea Foods Galway Sea Foods practices the most stringent procedures for controlling quality of their products and services being offered to customers. Galway Sea Foods has won two prestigious awards in the area of Seafood retailing (Quality). The awards were BIM Seafood specialist award that they won in the year 2010 and the other award is the EIQA National award that they won for the hygiene and safety of food. The EIQA award is one of the most forward looking awards in the corporate market. All top quality companies are nominated for the EIQA award as the achievements of the company are denoted by this award in Ireland (Galway Bay Seafoods shortlisted for quality award - 27th Oct). In the first month of January, in the year 2010, BIM announces that Galway Sea Foods centre is awarded the inaugural for the Seafood circle of BIM. This award is only given to those seafood retailers that have showed stringent standards of quality set by BIM. Out of 175 members it was Galway Sea Foods that received the honor to be chosen as a seafood specialist (Galway Bay Seafoods shortlisted for quality award - 27th Oct). Recipe of the week Galway Sea Foods provides recipes of the week details on their website (Welcome to Galway Bay Seafoods). This is again for benefitting the customer. Fish lovers like to try out fish in new flavors and new styles. The recipe of the week may be tried by many valuable customers and they may look forward to the recipe of the week posted on the website on a weekly basis. Galway Sea Foods Cookery courses The in house chef of Galway Sea Foods, Vincent Corrigan, conducts the cookery classes at the Seafood Academy. Vincent Corrigan inspires towards inspiring seafood confidence by preparing a range of wide dishes (Seafood Centre Cookery Courses). An expert and professional chef conducting cookery course is of high worth to customers who are interested in learning new styles and techniques of cooking fish. Vincent Corrigan has been working on the various recipes and plans to announce the commencement of cookery classes in the near future. Customers can remain up to date about the commencement of the cookery classes via the Galway Sea Foods website or on Facebook (Seafood Centre Cookery Courses). Galway Sea Foods business comprises of both retail market as well as the wholesale market. Galway Sea Foods tend to work around with the different restaurants operating in Ireland, the cafes, the hotels, the various supermarkets, and also works upon exporting their fish products at a worldwide level. They like to work in a traditional way. Their smoking recipe is one of their unique recipes and this recipe has given their customers a balanced and rich flavor of smoked salmon which intrigues customers all around the world (Seafood Centre Cookery Courses). Wholesale The wholesale deliver business for Galway Sea foods has is at an early stage and an early achievement for thus business. The first wholesale delivery driver for Galway Sea foods commences at 5 a.m. Starting this early is in the nature of this family business. The market for retail is strong in Ireland so Galway Sea foods have focused more on the retail sector. They focus on running their business in retail shops and other super markets. Shops and supermarkets are convenient for the customers to buy their all their groceries from a single place (Wholesale). Galway Sea foods provide high quality fish with good services for their customers. They also educate the customers on the different fish varieties and how the fish should be bought. This strategy allows Galway Sea foods to sell more fish to the customers. The intense knowledge availability of the fish product and the passion for producing high quality fish is the driving force for Galway Sea foods. They also focus upon the freshness of the product. The managers of the business run the business in a wholehearted way and they have a deep passion for running this business successfully (Wholesale). The other benefits that are enjoyed by the customers due to wholesale buying are as follows (Wholesale).The customers get to meet the owners of the business, Noel Holland and John Holland, when they come for wholesale buying of fish. They have the chance to meet the in-house Master Chef of Galway Sea foods. The capacity of production is large and there is no compromise on the large amount of wholesale selling to customers. The factory of production is operated under the approval of HACCP. The wholesale production supplies fish to all the top supermarkets in Ireland, they also supply fishes to the various restaurants and hotels operating in Ireland and also to hotels and restaurants at an international level (Wholesale). Galway Sea Foods Festival Galway Sea Foods conducts food festival every year that is considered to be one of the top most food festivals of Ireland. The food festival is titled as Galway International Oyster and Seafood Festival. The celebrations conducted by Galway Sea Foods such as International Oyster & Seafood Festival act as an important event for maintaining and sustaining the industry growth for Ireland as well as the international markets. The International Oyster & Seafood Festival by Galway Sea Foods has a very good reputation in the market and people are looking forward for this festival every year. This festival is considered to provide one of the best sea foods in Ireland and also shell fish in tandem. The festival also comprises of other entertainment programs for the consumers and it proves to be an enjoyable festival for all (RTE’s Martin Shanahan launches the Galway International Oyster & Seafood Festival). The Galway sea foods festival has many events taking place along with delicious foods for their visitors. The events are as follows, Galway’s Seafood dines out presents the finest fish meals for the customers, then an even named as National Oyster Opening Championship and seafood cuisines are offered in this event. These and many other such types of events are arranged during the three day festival (RTE’s Martin Shanahan launches the Galway International Oyster & Seafood Festival). Effect on Ireland’s Economy This festival has a figure of attracting 10,000 customers during the 3 day festival. The economic injection that is attracted from this festival each year is expected to be around 5million Euros. The Irish sector in the area of seafood has a worth of around €700 million annually and it has a figure of employing around 11,000 people in the seafood sector (RTE’s Martin Shanahan launches the Galway International Oyster & Seafood Festival). Exporting The wholesale business of Galway sea foods exports their products all around the world. The company has around 30 employees and most of them are working for this company for around 40 years or so. Being a local company, Galway sea foods provides employment for the community where they are conducting their operations. The cultural climate of the business has been challenging but due to a dedicated work force the company is reaping out profits from their successful work (News). Cod, Haddock, Hake, Mackerel, Monkfish, Salmon, Seabass, Shellfish, Mixed fish are some of the fish recipes that are freely available for the consumers that like to try out different types of recipes for their meals. All these types of fishes are preferred in Ireland and therefore recipes of these fishes are looked upon by interest by the customers of sea foods in Ireland. New product launch Under their news section, Galway Sea foods allow the customer to know about the latest product launches that are going to be in the market for the consumers. These new product launches allows the interest of the customer to be maintained as consumers are always looking for change. New products are prepared by keeping the in mind the demand of the customers (News). The product is launched on the basis of customer feedback receive by the company. The prices are set on a reasonable basis so that customers can buy a high quality product on reasonable prices. Price is a very important element to consider from the perspective of a customer (News) The Opening Hours for Galway Sea Food Centre from Mon 15th Nov The store timings for the customers are given below. The timings are available for the customers on the website of Galway Sea Foods (About Us). The Galway Sea Foods is open for the customers six days a week. Monday: 9 am – 5 pm Tuesday: 9 am – 5.30 pm Wednesday: 9 am – 5.30 pm Thursday: 9 am – 6 pm Friday: 9 am – 6 pm Saturday: 9 am – 5 pm Conclusion The discussion above discusses about the details of Galway Sea foods, the products offered by Galway Sea foods, the recipes that they offer for free to the customers and the cookery courses that is being offered by Galway Sea foods. Also the Galway Sea food centre has been discussed in the above report. The yearly 3 day festival conducted by Galway Sea foods has also been discussed in detail. This festival boosts up the economy for Ireland and also employs many people on jobs. London Olympia’s fine food fair which is a special event has been attended by the management of Galway Sea foods for the first time. The management of Galway Sea foods observed that the number of visitors visiting this event was around 8000 and this figure is considered to be the highest figure in the history of this event (News). Works Cited “About Us.” Galway bay Seafoods. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. “Galway Bay Seafoods shortlisted for quality award - 27th Oct.” Galway Bay Seafoods Shortlisted for quality award-27th Oct |News| H+A Marketing + PR – Mark. H+A Marketing + PR. n.d. Web. 15th Nov. 2011. “Home.” Galway bay Seafoods. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. “News.” Galway bay Seafoods. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. “Quality.” Galway bay Seafoods. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. “RTE’s Martin Shanahan launches the Galway International Oyster & Seafood Festival.”Galway Oyster Festival. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. “Seafood Centre.” Galway bay Seafoods. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. “Seafood Centre Cookery Courses.” Galway bay Seafoods. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. “Welcome to Galway Bay Seafoods.” Galway bay Seafoods. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. “Wholesale.” Galway bay Seafoods. Galway Bay Seafoods. n.d. Web. 15th Nov. 2011. Read More