Nobody downloaded yet

Business analysis of TAM: Introduction, The TAM customers, Conclusion - Case Study Example

Comments (0) Cite this document
The study seeks to answer the questions: How can we restore the attractiveness and power of the TAM brand for major customers so they aren’t lured away by low-cost, low-quality competitors? What can we do about lost sales due to poor customer service by outside “contract” sales staff?…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Business analysis of TAM: Introduction, The TAM customers, Conclusion
Read TextPreview

Extract of sample "Business analysis of TAM: Introduction, The TAM customers, Conclusion"

Download file to see previous pages According to the research findings the main problem that is being faced by TAM is due to loss of motivation and no such attachment of the Contract sales staff with the company as a result of which they have reduced their efforts in making sales and approaching new clients. Contract sales staff put forward a lot of reasons for reduced motivation levels and performance degradation from their side. They claim that initially the transportation and fuel cost were affordable and they managed but the price hikes in fuel cost have really burdened them. This hike costs them a lot and is expensive for them even to visit not so distant customers and clients. Also what bother them is that the online orders placed through their efforts and persuasion’ they are not rewarded for them as there is lack of communication. To solve these problems and issues being raised by the Contract staff TAM should take measure as this is causing them to lose a lot of valuable customers and also the fact that they cannot avail on opportunities to capture new interested clients who complain that no approach has still been made to them. Solutions for these issues will look relatively costly upfront but in the longer run will be beneficial aswell as financially profitable for TAM. TAM should firstly introduce certain benchmark which each employee is expected to achieve. Any contractual staff that achieves that benchmark shall be rewarded with a bonus which shall be monetary and shall be given a morale lift as he’ll be appreciated by senior management staff personally. Also for staff which is performing well and achieving his goals, an opportunity for being permanent would be created which shall motivate every contract staff as this opportunity promises job security and a higher pay scale. Taking all these measure insures that such a sales force is created which shall work for the benefit of company as the company gives importance to them and appreciates their good work by rewarding them and aswell as providing them with opportunities promising a secure future. 2. How can we restore the attractiveness and power of the TAM brand for major customers so they aren’t lured away by low-cost, low-quality competitors? TAM is known for its quality and it has established itself as the provider and producer of blends which are of highest quality and have exotic taste. Keeping this persona that TAM brand has maintained over the years it should keep its emphasis on quality rather than reduced price while retaining its loyal customer base. To do firstly a need for market research has to be conducted to obtain figures showing a comparison between the prices and quality of tea. If the result show a direct proportional relationship between the price and quality than a need for marketing campaign arises which proves superiority of TAM flavors and blends over other lower priced and lower quality competitors in the market. As a result the actual customer having a taste and crave for quality tea would become aware of our brand as ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business analysis of TAM: Introduction, The TAM customers, Conclusion Case Study”, n.d.)
Retrieved de
(Business Analysis of TAM: Introduction, The TAM Customers, Conclusion Case Study)
“Business Analysis of TAM: Introduction, The TAM Customers, Conclusion Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business analysis of TAM: Introduction, The TAM customers, Conclusion

Technology acceptance model (TAM)

...?Technology Acceptance Model By Table of Contents Table of Contents 2 Introduction 3 Concise of the Theory 3 Evolution of TAM 5The Level of the Theory 8 Is it a useful theory? 10 What does TAM allow us to see? 11 Blinding Theory 13 Impact of a Theory on Practice 15 Impact on IS and other areas? 16 Theory Creation Evaluation Lens 17 Conclusion 17 References 19 Introduction Technology Acceptance Model (or simply TAM) was initially build-up to express computer handling behavior. This idea afterward spotlighted on different applications for assessing acceptance of consumer products such as information systems or cellular phones. Basically,...
16 Pages(4000 words)Article

TAM model

...?Chapter 7 7 Introduction The success of any technology is not only dependent on the number of good reviews or great revenues, rather on the factors that can help one comprehend the level of acceptance that can be expected from any technology. The following section discusses the evolution of the concept that led to the development of an effective model that can be used to calculate the level of such acceptance for any technology. 7.2 History of TAM The concept of evaluating acceptance of any technology was considered to be an innovative model of its time since it brought forward aspects that had never been addressed before. It was proposed by Davis [15] and was based on the need to explain the behaviour...
19 Pages(4750 words)Thesis

Healthcare Qui Tam

...? Healthcare Qui Tam Healthcare Qui Tam Question Research s and hospitals collect billions of dollars per annum in state and federal grants for research, as well as other specialized endeavors, in the health care sector. Principally, these grants have firm parameters within which the funds can be spent, and just for the objectives set forth and permitted in the grant (Williams, 2009). Nevertheless, institutions at times shift overheads between grant programs to obscure cost overruns and mischaracterize the objectives for which they are using the funds. Such acts are what brought about the formation of the False Claims Act lawsuit – Healthcare Qui Tam. This act affects healthcare centers...
4 Pages(1000 words)Term Paper

Applying TAM on Internet Banking: Survey

...Applying TAM on Internet Banking: Survey Sampling Spread A random sampling of twenty university students was done to cover a wide spectrum of people from various walks of life. The categorization was done on the basis of: Sex, Usage of internet, place of usage and the internet bank usage. The reasoning behind the choice of people and their spread in each category is given below. Sex spread has been selected to be uniform. 10 men and 10 women were included in the data survey. Age spread is as shown below. The stress in the survey has been with the growing population and the one which would have the power to spend and the inclination to spend or transact business. Most of the people surveyed said that they used the internet... is...
4 Pages(1000 words)Essay

Tam o,Shanter by Robert Burns

... of life has been established, the narrator sheds a bit of wisdom behind the result of Tam’s ongoing unruliness “But pleasure are like poppies spread / You seize the flow’r, its bloom is shed;” (Burns 59-60). There seems to be a conflict amid the morals of the narrator and the morals of Tam, as we come across a consistence of ridiculing in between the two , but maybe Tam is possessed by some force of evil (devil) as the narrator brings to our attention that “The deil had business on his hand” (78). According to John Weston, in part of the narrator we should take into account that: “This second aspect of his divided personality is displayed in his tendency to over-write” (545). Hence, we are plunged into a variety of contradiction... David...
4 Pages(1000 words)Essay

Henry Tam and the MGI Team

...Henry Tam and the MGI Team Questions 1. What is your evaluation of the MGI team process? What were the root causes of the team’sprocess problems? The MGI team process The team was made up of seven members consisting of three founders- Alexander (Sasha) Gmpelson, Igor Tkachenko and Roman Yakub, Alexander Jan Sartakov, Dana Soiman, Henry Tam Jr and Dav Clark. The group had five stages of development which included: Forming, Norming, Storming, Performing and Adjourning. The forming stage had few meetings since all the members had not been inducted in the group. Roman was not present in the first meeting while Alex and Dav were introduced in the second and third meetings respectively. In the storming stage...
6 Pages(1500 words)Essay

The Tale of Kieu: Thuc Ky Tam

...The Tale of Kieu: Thuc Ky Tam It is necessary to stress that there are a lot of significant characters in The Tale of Kieu. The character of Thuc Ky Tam is one of them. It should be noted that there are two features that may characterize this person. He possesses both strength and weakness. These traits of character seem to contradict with each other. Throughout the epic the readers come across the situations that demonstrate either Thuc Ky Tam weakness or strength. Practically all of them are closely connected with women – the character’s beloved and his first wife. In general, although Thuc Ky Tam frequently demonstrates his weakness, he is not afraid to achieve the...
1 Pages(250 words)Essay

Qui tam and whistle blowing

...Qui tam and whistle blowing [Insert [Insert Unit and [Insert [Insert Qui tam and whistle blowing Introduction The federal government makes vast volumes of monetary transfers annually for instance, the subsidiary Medicare program. Subsidy programs that use taxpayer money number about 1800 and because of the massive size of the programs, several frauds, and abuse of these programs occur. Almost all subsidy programs being victims of fraud and abuse which cost the federal government up to USD 100 billion annually so programs like the Qui tam are designed to help the government recover money with the informer (whistleblower) being entitled to a portion of the recovered money....
2 Pages(500 words)Assignment

Introduction & Conclusion

.... It is interesting to note that although human cloning has been banned, the scientific community has managed to get around that ban by creating IVF babies for medical purposes thus getting around the scientific question of DNA manipulation in the case of IVF babies. Structure for the Introduction Paragraph: Purpose: The scientific community has used the advent of IVF to create designer babies for medical purposes thus getting around the scientific ban on DNA manipulation for human cloning. Possible Elements i. Tomorrows child has arrived. Sex is no longer necessary in order to create the perfect healthy child. Whats more, your perfectly healthy child can help save the life of your medically challenged child as well....
2 Pages(500 words)Admission/Application Essay

Introduction & Conclusion

...Sierra Leone: My Historic Hometown Each town in West Africa represents a significant part ofAfrican history. Its culture and traditions, including the trivia about the towns all combine in order to create a highly interesting and learning topic that allows us to learn more about the history of the country through the town and its people. That is why I am so proud to have come from one of the most historic towns in West Africa, Freetown in Sierra Leone. It is a historic hometown in the sense that it offers people 3 important access points to our nations history. This paper will give you an overview of the history of my hometown and some information and trivia of note that helps make the Freetown, Sierra Leone area of West Africa... Leone: My...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Business analysis of TAM: Introduction, The TAM customers, Conclusion for FREE!

Contact Us