Marketing Strategy at Tesco
13 pages (3250 words)
Tesco’s market share in 2009 was 30.1%, which registered an increase of 0.1% from the previous year. In the year 2007, it had sales of 42,600 and a sales growth of 21.9% (www.bbc.co.uk). ASDA, owned by the U.S. giant retailer. This grocery retailer has however recently snapped up the budget outlet NETTO for a sum of 778 million.