Nobody downloaded yet

Ethnography. Patrons Flock the Supermarket - Research Paper Example

Comments (1) Cite this document
Through personal observation it was found that when customers walk into a supermarket, the only things they set their eyes on are products that are displayed. On the other hand product producers have their eyes set on wallets of customers that walk in, to gain as much profit as possible. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Ethnography. Patrons Flock the Supermarket
Read TextPreview

Extract of sample
"Ethnography. Patrons Flock the Supermarket"

Download file to see previous pages Key Observations and Findings 9 6. Validation 11 Application of Ethnography: When Patrons Flock the Supermarket 1. Introduction 1.1. Research Question Through personal observation it was found that when customers walk into a supermarket, the only things they set their eyes on are products that are displayed. On the other hand product producers have their eyes set on wallets of customers that walk in, to gain as much profit as possible. But both groups of the customers and suppliers play an important role in affecting each other directly and indirectly. In addition the entire set up of the supermarket, its environment and customary changes that are brought also influence customers. With reference to the current subject matter i.e. ethnographic study of clientele in the supermarket, following are the research questions that have been framed: What specified factors influence a customer’s behaviors towards the sales process?’ ‘How the associations of culture of such a clientele modify their routine product consumption?’ ‘Whether the cultural affiliation of people affect their communicational procedures or not?’ Maguire and Ball (1994) presented alarming results regarding various ethnographical studies conducted in the United Kingdom. This study brought forth that the contemporary setting had a large amount of strain, which still continues to exist. The reasons behind these strains are numerous (2006: pp.269-285). As per my perspective, a less participant observational method application in ethnographical researches has been found to be a major contributing factor and reason behind a less number of these researches. It has also been found out that the persons involved in the researches were unable to understand the circumstances on personal experience which caused this deficiency in previous researches (Maguire, 1994). So in order for an ethnographic research to be a successful a personal involvement of the researcher is indispensible. 1.2. Purpose and Rationale This research paper has been conducted to bring in light the various sides of the state of affairs, and the course of action when various customers congregate in the supermarket. Other than the above provided motive, this paper aims at; a) understanding and a close observation of the people from many different backgrounds, b) Understanding the effects of the environment of the shopping are on the shoppers, c) the effects of the principles of certain people surrounding a populace. Thus a guidebook or some specific guidelines can be established by the marketing companies so that they could be able to understand the need of the customers. It is obtainable from Boddy’s research that 17% of the research organizations in the United Kingdom used the ethnographic research method to gain the results for better development of customer-supplier relationship (2009: pp.49). 2. Context of Research The field work of this research procedure was carried out in many markets which include Tesco Supermarket, in the West End area of Central London for two weeks. This specific supermarket was selected due to the reason that it was a simple superstore with a wide range of food items, clothing and accessories, DVDs, items of technical use, home-ware accessories, bakery items, available opticians, fresh meat, fish and items for kids such as toys etc. Though this store was uncomplicated with reference to the alignment of aisles and item availability, yet, a lot of attention was given to the atmospheric set-up and development of the ambiance. In accordance to Atkinson and Hamersley’s verification, the research procedure which I carried out mainly, or at least partially, (1994: pp.248). This meant that I had to be an active participant and it was necessary for me to gain access to the insights of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Ethnography. Patrons Flock the Supermarket Research Paper”, n.d.)
Retrieved de
(Ethnography. Patrons Flock the Supermarket Research Paper)
“Ethnography. Patrons Flock the Supermarket Research Paper”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
brenda97 added comment 8 months ago
Student rated this paper as
The topic of "Ethnography. Patrons Flock the Supermarket" is quite popular among the assignments in college. Still, this example opens a new perspective of seeing the issue. I’ll use the manner for my own paper.
...? Ethnography Ethnography refers to the art and science that describes a grouping or culture; therefore, it is a research method of social science that relies substantially on up-close, possible participation and personal experience, rather than mere observation, by researchers that have training in ethnography. In most cases, these ethnographers work within multidisciplinary teams. The focal point of ethnographic might comprise of intensive language, as well as culture learning, thorough study of a sole field, together with a blend of historical, interview and observational interview methods (Brewer 2000, p.105). Normal ethnographic research applies three forms of data collection that is...
11 Pages(2750 words)Essay
...Task: Ethnography Introduction Ethnography in essence of magnificence; it symbolizes how a particular group of individuals live. This entails; a certain belief system, their creation, as well as practiced culture over time while illustrating how they may have readjusted to new developments in society. It thus enables us tenable to familiarize with the people while scrutinizing them in order to file an extensive and authentic report on them. While doing so one is likely to establishes friendships as well useful contacts with the locals, leading to the formation of ordinary life which gets rooted in their practiced cultures owing to regular encounter with thus enabling one to learn how to communicate with...
20 Pages(5000 words)Research Paper
Ethnography report
...? An Ethnography Report Marlene Hall English 110W Mr. Mickelson A CLUB’S PURPOSE AND SUPPORT Writing an ethnography report seemed quite achallenging task at first, but my fascination for people with different ethnicities and cultural backgrounds urged me on to take up the task at hand. Strangers are often full of surprises, and meeting people who belong to a different culture altogether is almost-always intriguing and fun. The first challenge that I had to face in order to complete my task was to find the appropriate location where I could conduct my research. It had to be the kind of place where I could get in touch with people from different ethnicities in a setting that they are used to, a place they...
7 Pages(1750 words)Essay
...? Ethnography Task Ethnography Ethnography is very useful whenever dealing with elucidation of steps of processes not properly understood, as well as creating a rich descriptions of the experiences that people have about a given culture or society. In addition, the research in most cases is inductive as well as hypothesis generating whereby it assists the researcher to come up with standardized measures or deduce educated guesses about the reasons why and how a given process happens. Contrary to this, quantitative research methods tend to be hypothesis testing and deductive there by assisting the researcher to determine e level of truth within educated guess across a given population....
8 Pages(2000 words)Essay
...? Ethnography Lecture Introduction In the past two decades, ethnography has obtained a fundamental function hypothetically and empirically in media studies, in addition to that, it has obtained a rhetorical role. Ethnography represents a disagreement to positivistic paradigms towards collecting and analyzing information, in addition to the connection between study and the studied, and this implies that its representation of a move from empirical practices of data collection pushes scholars to launch non-objective strategies to audience analysis and a bigger level of self-reflexivity among investigators. Ethnographic study is defined as a tool used by cultural anthropologists to study a...
8 Pages(2000 words)Essay
...Ethnography as 'Thick Insights on the Study of Cultures from Clifford Geertz, Peter Winch and Charles Taylor I. INTRODUCTION Ethnography as a social science that sprung from the late 20th century developed from two important changes that occurred in this period: the gradual emergence of challenges against positivism as a dominant way of thinking in the fields of academics and research, as well as the introduction of ethnography as an alternative method and perspective of generating data and information about societies and cultures considered by Westerners and Europeans as "other-worldly." The discovery of new societies and cultures, and the radical differences of these to Western beliefs...
8 Pages(2000 words)Essay
Supermarket Industry
... A research proposal on supermarket sale management and the supermarket industry Introduction The supermarket industry has become one of the most lucrative industries in the world and their expansion has been rapid. Every year, the sales turnover in this industry are increasing rapid and they have been employing a lot of people. In most of the cases, the retail market in the world are considered to be mature and hence most of the large retailers are mostly like to remain dominant players while trying to increase their market share through mergers and acquisitions and turning themselves into supermarkets (Engleson, M. 2001). The sales turnover and the rapid growth of supermarket has been as a result of the enormous changes... that the...
10 Pages(2500 words)Essay
...Ethnography Submitted by: Submitted Table of Contents Introduction This ethnography is being written to fulfill a requirement for an Introduction to Anthropology class. The topic of the Greek Orthodox church was selected for several reasons. First, the author, as a faithful attendant at St. Mary’s Antiochian Orthodox Chruch, a Greek Orthodox church, had intimate knowledge of the group being studied. Also, as a member, the author had ample access to the inner workings of the church, including the ways in which various subgroups mingled and interacted with other groups. This paper will demonstrate the various ways in which the members of this church maintain a close-knit, family relationship by...
4 Pages(1000 words)Essay
... Having been born and brought up in a mixed race society I did not know anything to do with racism. In my childhood days I used to have friends from different races whom we used to share a lot with. We had no boundaries and our parents were totally okay with our interaction. We could play, go to school visit each other’s homes and spend most of the time having merry at our yard. Beeman stated that ‘through exercise and individual choice, people not only demonstrate their uniqueness but they also recognize and actualize their integration with others. They do this by making, acknowledging, and perpetuating social ties based solely on the affinity that arises through making the same choices’ (59). This was the exact description of my...
5 Pages(1250 words)Essay
...Women’s Bible Study Group s Inquiry question: What is the role of a women’s Bible study group. Abstract Since most women are the foundations of their homes, they carry a lot on their shoulders daily. They also face so many challenges on a daily basis thus making it important for them to stick together and encourage one another. Therefore, most of the Bible study sessions are for spiritual nourishment, although the women use it as an avenue to share their personal problems. Bible study is viewed as a devotional act; thus its benefits are inevitable. The studies are often in form of in informal small groups, as well as groups within para-church organizations. The Bible study groups set their main biblical topic to be studied during... Bible...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Ethnography. Patrons Flock the Supermarket for FREE!
Contact Us