Basically, there are two main approaches to understanding film genre: descriptive approach and functional approach (Wilson 4). Descriptive Approach: This is the most straightforward approach. It involves designating a film under a particular category, or as an example of an established type. In this respect, one perceives the film to be sharing certain attributes or aspects (including visual style, structure and theme) with some films under the same group/category, and analysis is conducted comparatively.
Thus, this approach to film categorization relies greatly on genre paradigms, i.e. readily identifiable film elements, e.g. location, costume, plot content, shot transitions, character archetypes (Wilson 5). This approach therefore involves categorizing many films into a few groups. On the basis of how the boundaries of genres are drawn, one film can fall under several varying genres at the same time. Sometimes, argues Wilson (5), this approach over-emphasizes the stylistic or formal qualities of a film.
In the process, it fails to consider how the meaning and impact of the film may change in time, or when viewed/watched by different audiences. Functional Approach: Under this approach, the genre film is viewed as a collection of expressions/representations of contemporary life that strike a chord that resonates with audiences. In other words, the repetitions of patterns in genre films represent repetition of key social questions that demand answers as a projection of shared social experiences.
The questions could be: what or the possibilities we find frightening (e.g. horror films); what we consider criminal, and what social morality boundaries must we not cross (e.g. gangster films); what morality is (e.g. melodramas); what acceptance and belonging is (e.g. romantic comedies; and the alien or/and the future (e.g. science fiction), amongst others (Wilson 6). Since these questions get repeated every now and then, even as values change, Wilson (7) believes genre films can then be viewed as a product of the prevailing socio-historic context, and watching them is thus a cultural ritual in which hegemonic values are assessed and examined, and ultimately either reinforced or shifted.
However, none of these approaches is exclusive (Browne 7). Infact, they can be said to too neat or ‘too good to be true’ and provide an easy solution that is not exactly practical in real analysis. These approaches overlook the aspects of sub-genres and genre hybrids, which then present more challenge to analysing genres. The recognition of these two aspects brings in yet another approach to understanding film genre which combines both descriptive and functional approaches, i.e. a film is viewed both as part of paradigmatic set, and as a product of space of time.
Sub genres result from the fact that film genres constantly mutate and evolve, and thus cross conventional genre boundaries. Wilson (8), for instance, notes how the recent global financial crisis has resulted in subgenre films based on the recession, e.g. Drag Me To Hell (a horror film by Sam Raimi), Capitalism: A Love Story (a documentary by Michael Moore), etc. Genre Hybrids result from shifting cinema forms, e.g. plots (Wilson 8). As Winston (11) agrees, isolating films and designating genres still remains a big challenge.
One obvious reason for the difficulty in assigning genre is the multi-faceted character of genre. It can be viewed from the perspective of the industry and the accompanying infrastructure, the traditions of aesthetics, the broader socio-cultural context that inspires it and it also serves, as well as from the understanding and response of the audience (Neal 322). These view points hardly agree. Infact, even the evaluation of audiences may reveal differences in how they interpret and understand a film and thus decide its genre.
For the industry, genre is a necessity. It is a tool for classifying films in an attempt to “organize audiences” (Neal, 17), and thus market films.
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