It allowed Matta and Motherwell's paths to cross. Therefore, despite their earlier inexperience and different in culture, the two met and changed the art world, which would afterwards be a guiding principle to the artists of later generation. Fridah Kahlo by Oriana Baddely Baddely’s main argument is that the media has made marginalised artists to become mythical personalities by centering attention their tragic details and anecdotal details regarding their fascinating lives rather than their works of art.
This has led to misplaced interpretation of their works3. According to Baddely, Kahlo is a beneficiary of this transformation by the media. He shows that in the 1990s witnessed a change in the attitudes towards art outside the traditional boundaries, where the work of art of arts who were traditionally marginalised transformed into an area of interests and value. His reputation expanded outside of Mexico as the sale room estimates of her works rose from $40,000 to $1 million. The media led to the rise of economic and social value earlier marginalised works.
Indeed, the rise in economic value of her work developed at the same time when a rise in the popular and critical response to how she blended her incisive content and naive style. Baddely shows this by arguing that Kahlo's first popular wave came about after her works was exhibited at Laura Mulvey Whitechapel and as well as when her biography was written by Hayden Herrera in 1983. Indeed, it is after this point in time that Kahlo became the subject of TV documentaries, various other publications, and stage plays.
For instance, Elle magazine ran a feature story on her work entitled the 'spirit of Mexico.' in 1989. In 1990, Madonna commissioned a film on her works. Baddely shows that while the attention given by the media to fascinating lives of artists has made them popular, the audience have been misled on the meanings intended by artists. Baddely shows this by illustrating that for Kahlo, her audience was fascinated with her life story. This allowed access to her work. This is however different to the artists who take to art to deal with the variations in their fortunes and circumstances of their lives.
Indeed, Baddelo argues that while Kahlo was interested in dealing with the vicissitudes of her life through her art works, her audience was interested in her life story. Baddely shows that the media makes the artists into fashionable items rather than expressionists. He further shows how the media makes the artists into celebrities or fashionable artists by presenting an example of Van Gogh who was transformed into an icon by the media in 1990s long after his death. However, Baddelly draws a contrast between Kahlo and Gogh.
In his view, in spite of the iconic status of Gogh's tragic life, it is how his work appeared that was celebrated. However, for Kahlo, it is the interest in her life, and her image, which became popular. Indeed, most other publications such as The Independent, Vogue and Elle emphasised on 'her' as a stereotypical image of Mexico rather than her works. Hence, Kahlo’s fans failed to see the symbolic significance of her works or choice of clothing. While she attempted to show the changes in Mexico culture from patriarchal or matriarchal society, the media focused on her role as an archetypical woman painter perhaps due to the dominations of feminist movement ear of the 1970s.
She had attempted to redress the wrongs of history through the colonised body that she dressed, hence lost its function as a symbol of nationhood, and instead became a symbol of female suffering4. Wilfredo Lam by Nathan Timpano Timpano’s main argument is that Eurocentric models of interpreting art tend to see other works as lacking originality, which has led scholars to approach Lam’s avante-gardism with Eurocentric views. The polarising revolutionary works from the perspective of traditional European and those from non-Western perspective has created interest in exploring the interrelationship that may have thrived between the Latin American avant-garde artists and their European equivalents5.
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