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It was established 54 years ago, and the present-day sports logo of the team did not undergo significant changes since then. Today Minnesota Vikings looks a little bit different from what it used to be in 1961, when the team was founded under its present name. However, the image of a Norseman or Viking, which is a core symbol of the team, has left untouched with minor changes being introduced since the day one of its existence. It was altered first in 1965, when the face of the Norseman was turned from left to right and new colors were added, not mention the slight change of the size of the image. The next time it was upgraded in 2013, when the shape of two horns on the helmet of the Norseman were slightly changed, as well as facial features that became a little bit more sharpened than before. The dominant colors of the present-day Minnesota Vikings sports logo are yellow, purple or velvet and white. The hair and the helmet of the Norseman are of yellow color, while the horns on the helmet are white with black tips. There is a velvet string on the helmet, which contrasts the dominant color wheel of the image to a certain extent. The gradation of direction of the image, obviously, aims at adding movement to the Norsemans shape. The oblique lines of the face might suggest the readiness for action; while a horizontal line that is seen in Norsemans helmet might suggest stability, which symbolizes self-confidence. The texture of the image is hard and rough.
The sports logo containing the image of a Viking as a symbol of a Minneapolis football team was first used in 1960. The owners of the newly created American football team, Minnesota Vikings, decided to use this very logo as the image of a team mainly because Minnesota is a state being famous nationwide for a large portion of American population originated from Scandinavian countries. In fact, almost ten million
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The logo portends an outward simplicity on an ordinary viewing but complex on analysis. This research intends to analyze the logo concerning the design, color, use, the message and context. The analysis will base on the principle outlining that every element of the logo has a purpose and meaning.
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