Minnesota Vikings Team Logo - Essay Example

In this short essay, I will analyze a Minnesota Vikings team logo.

Minnesota Vikings is a well-known American football club of the National Football League from Minneapolis, Minnesota, USA. It was established 54 years ago, and the present-day sports logo of the team did not undergo significant changes since then. Today Minnesota Vikings look a little bit different from what it used to be in 1961 when the team was founded under its present name. However, the image of a Norseman or Viking, which is a core symbol of the team, has been left untouched with minor changes being introduced since day one of its existence. It was altered first in 1965, when the face of the Norseman was turned from left to right and new colors were added, not to mention the slight change in the size of the image. The next time it was upgraded was in 2013 when the shape of the two horns on the helmet of the Norseman was slightly changed, as well as facial features that became a little bit sharpened than before.

The dominant colors of the present-day Minnesota Vikings sports logo are yellow, purple, velvet, and white. The hair and the helmet of the Norseman are yellow, while the horns on the helmet are white with black tips. There is a velvet string on the helmet, which contrasts the dominant color wheel of the image to a certain extent. The gradation of the direction of the image aims at adding movement to the Norseman's shape. The oblique lines of the face might suggest the readiness for action; while a horizontal line that is seen in Norseman's helmet might suggest stability, which symbolizes self-confidence. The texture of the image is hard and rough.

The sports logo containing the image of a Viking as a symbol of a Minneapolis football team was first used in 1960. The owners of the newly created American football team, Minnesota Vikings, decided to use this very logo as the image of a team mainly because Minnesota is a state famous nationwide for a large portion of the American population originating from Scandinavian countries. Almost ten million people living in the state of Minnesota are of Danish, Swedish, and Norwegian origin. And all of these countries were famous for being the motherland of Vikings during the so-called Viking Age a long time ago. Vikings were courageous warriors and skillful sailors.

Although the etymology of the word sparks disputes to date, as well as the role of Vikings in Scandinavian and European history, the owners of Minnesota Vikings, some of whom were of Scandinavian origin themselves, decided to pick the image of a Norseman or Viking with pigtails, mustache, and horns on the helmet to symbolize the strength and courage that derives from the history of Vikings, who were ancestors of several Scandinavian nations and a source of pride. The yellow color that dominates the image symbolizes harmony with one's inner world that successful sportsmen must possess to order to win. Velvet color is seen on the helmet of the Vikings. Read More