Application Question - Essay Example

Success of Television industry in integrating cultural and economic needs The eminent growth in modern economy greatly attributes itself to ease of accessibility of information in both print and mainstream media. Television is a mainstream medium that has been successful in integrating economic needs of the public. The success is evident on how television helps in creating brand awareness especially for imported goods and services (White, Angappa, and Matthew 47). The implication is that television makes the public aware of new brands that can meet their ever changing needs and expectations.

Educative programmes on television create awareness on modest technology in farming. Nonetheless, Television presents the economic performance on main economic players within a country and presents. The television is always accurate in presenting the share indices of companies trading in the stock exchanges thus a useful source for the public and other stakeholders who wish to invest in such firms (White, Angappa, and Matthew 47). However, provision of economic information on the television sets tends to undermine local entrepreneurship and Instead of promoting local economic drives individuals to favour multinational enterprise.

Television, as a creative industry, has also been instrumental in integrating cultural needs and expectations of the public through various programs (White, Angappa, and Matthew 47). Television is always vital in upholding cultural heritage of a country through awareness creation among the locals or residents. So often, it is common to witness a country promoting its local culture through television as the most preferred mainstream media. To individuals who prefer to uphold their cultural heritage, television is a modest way of accepting their culture and belonging.

More important, television is a way of creating cultural tolerance since the programs are always multinational (White, Angappa, and Matthew 47). However, television breeds bad behaviours among the public bringing into question the role it plays in integrating cultural needs and expectations. The implication is that television promotes externally imposed cultural values making individuals to disregard their local norms because they prefer affluent cultures that they watch on their television sets.

Of the two significances, economic integration is the major contribution of television that steers development in any given country. The implication is that economic integration focuses on accessibility of information which is very crucial for development and generation of investment ideas. Work cited White, D. Steven, Angappa Gunasekaran, and Matthew H. Roy. "Performance measures and metrics for the creative economy." Benchmarking: An International Journal 21.1 (2014): 46-61.