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‘Valentino For All’, the planned brand extension based on diffusion strategy will endeavour to sell luxury products especially female related garments to young consumer segment i.e. teenage girls. The brand extension strategy would make use of social app to communicate with the target consumers and to create greater awareness. The target retail outlets featuring greater share of Valentino brand will enable the company to make its presence within the target masses. Besides, the brand extension will enable Valentino to make its presence more prominent in the competitive market.
The prime intention of this report will be towards performing the deep evaluation of a luxury fashionable brand named as ‘Valentino SpA’. This brand has been into fashion business since long and is basically of Italian origin. Since being an Italian fashion brand, all its apparel and fashion products reflect the styling trend and the traditional craftsmanship of Italy. A majority of the products manufactured by this brand belongs to a niche section and are high priced as well (Valentino SpA, 2014).
The brand was established by Valentino Garavani in 1960 in Rome, Italy. Since then, the brand has been considerably successful in gaining significant amount of preferences from both male and female customers who like the precision and the styling factor associated with assorted offerings such as clothing, footwear, perfumes, glasses, accessories along with watches. The brand adds a combination of certain important factors which contribute to its success factor. It is a popular brand due to ensuring the offering of a diversified portfolio of products for men and women encompassing clothing, footwear as well as accessories (Valentino SpA, 2014).In the current scenario, the brand has attained significant amount of development under the effective supervision of their Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli. These creative
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