It is an American television series that stars Megan Boone, James Spader and Harry Lennix. The series is about a former government agent who has evaded the authorities for decades. However, he surrenders to the…
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In December 2013, NBC renewed the show by ordering a twenty two episode second season.
The Blacklist has been able to utilize its marketing strengths to position itself in the market. In the entertainment industry, particularly the film and series sector, marketing is a challenging and dynamic function of business. Fortunately, the issue of marketing and positioning was not challenging because of the brilliance of the actors, scriptwriters and producers of the show. The series is able to capture the mood of its audience, in addition to using the popular actors such as Boone and Spader.2 The star power and sly wit of the lead actor Mr. Spader has helped The Blacklist to become a top rated new television crime and drama show.
The Voice, which preceded The Blacklist, was able pull 12 million viewers for the new show. The Blacklist did not have a problem looking for a new audience. The show only had to satisfy the entertainment needs of the 12 million viewers.3 A range of factors played a crucial role in the marketing and positioning success of The Blacklist. The creators of the show were strategic about the factors they could control. The producers made wide ranging decisions that helped in the marketing of the show. From the production and casting of the main actors to the scope of the show, the creators made strategic decisions that would contribute to the marketing success of the show.
One of the marketing strategies used by the creators was to use Mr. Spader as the lead actor. He injected humor that was not prominent in the written dialogues. Mr. Spader also helped in the invention of exciting words such as “the blacklist”. Word play and humor helped in taking off the edge, in addition to eliminating any potential accusations of melodrama. The positioning strategy that the creators and NBC executives used was pairing the show with The Voice. The Voice attracted an average viewership of approximately 15 million viewers. With the
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The punning title can be taken to mean Madison Avenue which was the epicenter of PR firms during this period. Most of the action unravels in the posh and busy offices of the fictitious firm Sterling Cooper, which employs a troop of “secretary-ogling, martini-guzzling WASPs, including the laconic, philandering creative director, Don Draper (Jon Hamm).” (Wren, 2008, p.17) An interesting aspect of the TV show is the “behind-the-scenes glimpses of hucksterism in the making, as Draper and his colleagues sculpt PR blitzes for a vibrator, a lipstick brand, an airline with a bad crash history, and other products in search of love.” (Wren, 2008, p.17) This essay will analyze various salient f
How I met your mother is an American sitcom that has aired on CBS television from 19th September 2005 and has run for nine seasons with the final season beginning on 23rd September 2013. The show was made by carter bays and Craig Thomas who are also the executive producers of the show and also contribute on script writing on some of the scenes.
Big Brother revolves around a group of individuals live together in a house for a period of 100 days. During that time, the participants are assigned various challenges; which they must fulfill in order to avoid eviction. The concept of the
The show focuses on the Glee Club which consists of students who put on show choirs with the help of popular music, by giving the music their own twist and also deals with a number of social issues that the students are dealing with. The children that belong to the Glee Club are not even accepted by the other students going to the school.
However, it does need to be noted that irrespective of being successful comedy shows, Andy Griffith Show and I Love Lucy differed a lot in terms of many salient aspects like their setting, characterization and the way they
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