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Learning to Look - Essay Example

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The advertisement of Virginia Slims cigarette was chosen as a subject of analysis because the challenge posed in selling a potentially harmful product is worth inquiring. Here in the advertisement picture, we could immediately notice that the advertising approach was to package…
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Learning to Look
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Learning to Look

Download file to see previous pages... Thus, the mass of the subjects were thin to again suggest and associate the product as an object of desire. The shape also is suggesting a constant motion, garb fashionably and ready to go. The left portion of the poster was intentionally left blank to reinforce the idea of motion that the subject is going somewhere and therefore, she should be unimpeded. In this aspect, balance was intentionally ignored to pull the focus on the woman who is about to go somewhere. The color of her dress is coordinated with the cigar to achieve unity with the product being advertised. Combining their colors, slim shape and set into a seemingly moving motion, the images achieved rhythm or a sort of harmony that makes the subject being advertised to be pleasing to the eyes. This kind of approach of using slender women alongside with a slender product in advertisement also adds variety on the approach of transforming a potentially harmful product into something desirable.
The approach of Virginia Slims in this product is to convey an idea of confidence and happiness to any woman who are going to smoke their product. This was achieved by effectively using the elements of visual design to convey desirability to their product and create a picture of perfection and happiness to its product. This kind of advertising that uses the elements of design of tall straight lines and slim mass appeals to our sense of vanity that certain product can make us beautiful that could make us happier. All of these are of course created perceptions to serve a certain marketing objective which is induced and/or create demand for Virginia Slims.
The use of this approach in the advertisment of Virginia Slims to induce women to smoke also induces anxiety among its target market then later provide Virginia Slims cigarette as the panacea to relieve the women of its distress through the use of beautiful images ...Download file to see next pagesRead More
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