The Advertisement of Virginia Slims Cigarette - Essay Example

It was achieved by emphasizing the lines in the image which in this case, a straight line to help form a shape of a towering image which depicted confidence in the subject.  The shapes were also slim that includes the cigarette and the female subject to suggest the sexiness with which the cigarette is trying to associate.  Thus, the mass of the subjects was thin to again suggest and associate the product as an object of desire.  The shape also is suggesting a constant motion, garb fashionably and ready to go.  The left portion of the poster was intentionally left blank to reinforce the idea of motion that the subject is going somewhere and therefore, she should be unimpeded.  In this aspect, the balance was intentionally ignored to pull the focus on the woman who is about to go somewhere.  The color of her dress is coordinated with the cigar to achieve unity with the product being advertised.  Combining their colors, slim shape, and set into a seemingly moving motion, the images achieved rhythm or a sort of harmony that makes the subject being advertised to be pleasing to the eyes.   This kind of approach of using slender women alongside a slender product in the advertisement also adds variety to the approach of transforming a potentially harmful product into something desirable.   Interpretation  The approach of Virginia Slims in this product is to convey an idea of confidence and happiness to any woman who is going to smoke their product.  This was achieved by effectively using the elements of visual design to convey desirability to its product and create a picture of perfection and happiness to its product.  This kind of advertising that uses the elements of the design of tall straight lines and slim mass appeals to our sense of vanity that certain products can make us beautiful and could make us happier.  All of these are of course created perceptions to serve a certain marketing objective which is induced and/or creates demand for Virginia Slims.    The use of this approach in the advertisement of Virginia Slims to induce women to smoke also induces anxiety among its target market then later provide Virginia Slims cigarettes as the panacea to relieve the women of their distress through the use of beautiful images in their advertisements.  As a product, without the gloss and twist of the elements of design, Virginia Slims was nothing but just cancer-inducing tobacco that causes bad breath, cardiovascular disease, and lung cancer. Read More