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Signage Design For Public Spaces - Assignment Example

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A signage, or a sign, can be defined as any visual graphic or expression designed for the sole purpose of displaying information to a particular predetermined audience. Such signs are displayed to provide way-finding information mainly on streets or on/in buildings…
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Signage Design For Public Spaces
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Signage Design For Public Spaces

Download file to see previous pages... A signage is usually designed to arouse the audience’s interest and attention to what they refer. They are therefore, intended to identify things and places and to provide direction to an interested audience. They are also used ideally to give information about areas or places of interest, as well as warning information and instructions. As such, a signage should be designed in a specific shape depending on the intended purpose. This implies that there are specific rules dictating how they are designed. For instance, a rectangular signage is intended to provide general information to an audience and to identify things and places. In contrast, a circular signage portrays specific instructions that should be followed by the audience concerned. On the other hand, a triangular signage indicates danger, and the audience it is meant for should not ignore the message it carries. These guidelines should be taken into account when deciding on the shape of the signage (Trulove & Sprague, 2000). In addition, it is important to understand the purpose of signage. Business signs are intended to market a business to the public; hence the intended audience should easily identify and link the information with the business being advertised. Such a signage provides the business with an effective voice on the streets since it creates a permanent impression on pedestrians and motorists. A road safety sign, on the other hand, should be precise and able to communicate the intended warning in the best way and in the shortest time possible. This means that a signage should be easy to identify and understand given the short time that pedestrians and motorists spend on a particular street. There are different types of signs that depend on where they are placed to capture the attention. Their location is also important since it becomes part of the sign, and hence it should be appealing and such that emphasises the information carried by the sign. There are signs placed on buildings; others can be said to be free standing. Some include changeable copy boards, interior signs as well as buildings which function as a sign themselves. Illumination of signs can also be used in communication of seasonal messages on signage designs to impact a buyer’s choices in particular times. However, most signs are meant to communicate a particular message to a given audience. This paper will try to highlight the main features of a business advertisement signage which is the most common type of signage. Business signs are primarily used as a way of marking the location of a business. Such an identity is a form of advertisement intended to capture the attention of potential customers. The most important aspect that must be captured in such a signage is the specific products that the business offers, which the reader should identify with. It is a fact that signs have a profound effect hardly noticed. For this reason, they are quite effective and can be used as a strong advertising tool if they are properly designed and located (Galindo, 2011). The main purpose of business signage is to capture the attention of potential customers, particularly new ones. This can help the business grow its revenues and profitability. In addition, signs are used as a branding tool for a business. Raising the top of the mind awareness in potential customers helps to identify the business, and this can be achieved through a properly designed signage. Such a permanent signage has a repetitive influence on those who get to read it each time they come across it. Such a brand identifier should have a consistent design that matches the products and services offered. Finally, business signs are an effective tool in triggering impulse buying. Many ...Download file to see next pagesRead More
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