Ethics of Practice: Gensler Company - Essay Example

? Ethics of practice in any profession is very important. Ethical practice entails honouring the values beliefs and morals of any professional one is involved in. These are the principles of duties which must be obeyed at all times and in circumstances that avail themselves (Design Issues, page 1). If these universal laws and principles are not adhered to, partial decision making may become the order of the day in the fields one is involved. These may fall under two general conceptions namely imperative and attractive moralities. The design industry is changing every now and then in area of culture, trends and technology among other aspects. Designers play an important role in the society. They connect the client and the public, perception of the company by thee outsiders among other people interested in the company, help in providing information in a more organized manner and give people an easy time in navigating their areas of interest. A designer must keep this in mind at all time and abide by the ethics of practice (Design Issues, page 1). If the designer does not put this into consideration, it may have severe consequences not only to the parties involved but also to him. Technology has played an immense role in simplifying issues on any given field. Designers find themselves intertwined in the field of technology that simplifies their work a great deal. It comes as a capability expansion where it adds value to the designer. Technologies should also maintain the principles and also incorporate moral values in the day to day activities. This work scrutinizes Gensler Company, analyzes and evaluate at how it practices in terms of ethics. Gensler Company has a plan of work on every assignment it has. The group of companies critically go through it starting from appraisal to post practical completion. They ensure that the ethics are adhered to by assigning each job to a department that go through it boarded by qualified staff. Each stage is vital to meet the clients’ needs and specifications. Gensler`s approach to their design differ internationally by making sure there are right people for the right job. The company sticks to its code of ethics to ensure it make the best out of every situation. The influence is brought about by plan of work and strategies that are always laid before any task is taken. The World Trade Centre to be built in Saudi Arabia is one example of what the company is capable of doing. It analyzes the task beforehand and gives possible solution to problems. It realizes it is all about what the client will want to get satisfied. The World Trade Centre is a state-of-art building that everybody will want to be associated with. The professional ethics in this task makes them responsible for the World Trade Centre. Highly qualified designers of the company assess the task in any given job and look at it careful and with much consideration. They paint the picture in the client’s mind on how the design will look like (Ethics, Aesthetic and Designs, page 4) Shanghai Tower: design by Marshall Strabala of Gensler The Glenser are much prepared to work with any international client. The reason for this is their superior work ethics. This is depicted by the way they portray their design handle the various departments that deal with their clients. Their work plan will always attract any client. The strategies they have put in place always make one to be part of them. The 5D`s in their work plan shows that they have broken down on how they prioritize each client without favour. Fairness is the company’s core principle and favour is against their work plan. The 5D`s which are for Discover, Define, Develop, Design and Deliver show how much they are prepared for any task. This shows that they understand the clients’ goals and aspirations in their design. The company has managed to keep a large number of clients by brooding clientele loyalty. By providing an ethics and quality driven designs, the company ensures customer satisfaction that keeps them coming back. Going against work ethics takes the client away from any business. Ensuring that quality is maintained as per work ethics is also very vital to any task and this will always maintain and attract an international clientele. Coordination of the technology design and technology and ensuring that all work ethics are maintained is also very essential in every task. Research is exceedingly important to any company determined to grow both locally and internationally. This depicts how a company is ready to tackle emerging issues by being ready to provide solutions to any arising problem. Glenser`s are not ready to risk any chance. They want to get across various industries to make sure they have the relevant information regarding those industries. This shows Glenser is ready for any mission in any industry. They disseminate that across the industry by researching in various places where design is inevitable. The examples include power of design research, research in work place, education sector and law firms. There is necessity that there be measures to regulate new artefact. Such regulations need to be given the requisite weight within designing process. The designer ought to know that there are those that are wanted and unwanted. Glenser ensures that it is ready by venturing in many fields and taking research. They are not ready to venture in one area only but cut across every possible area (Ethics, Aesthetic and Designs, page 4). The company website gives so much information on where the company is interested by conducting successful research across the industry. The number of projects the company is working on also shows the amount of research they have done. Project varies from hotel industry to sport and the list is endless. The technology has been embraced by the company by showing how they have conducted the research from each angle. This places them at safe position to ensure the continuity of the company in every sphere and department. Gensler latest design Columbia university medical building Relationship studies between the object and the human spheres involves several disciplines such as technology, epistemology, semiotics among others .The impact of technology is very high in the design sector. Technology also plays a big role in this industry. As the market is growing daily and the interest in this sector is rising day by day technology has to be given a chance to improve on the human capabilities. This is possible if the ethics of design are adhered to in order to provide quality living standards. It is seen as capability expansion in the competitive field. In addition, those who use technology properlyand abide by the ethics will always stand out. Glenser`s have shown clearly that this is possible by the quality of output they produce off their researches. The market has expanded because of the use of technology in this field. The outcome cannot be doubted as it is informed after going through research and using technology. Technology enables the threshold of significance to be easily attained. There is no room for error and the design display quite clearly. The technical impossibility of representing or coming up with space of more than three dimensions is eliminated because everything is now made to be easy. The simplification of the reality of the world of objects is made easy (Ethics, Aesthetics, and Design Author, page 28). Demand for quality project persists as clients perpetually want their projects to be of state-of-art. Architecture has been view as a branch that comes from aesthetics rather than ethics itself (Ethics, Aesthetics, and Design Author, page 34). There has been a fallacy that if there is anything to go by then ethics has applied to architect and not to architecture. Architects do think about the ethical issues in their daily activities of designing, but they might consider this as following the common sense or complying with a code of conduct. The codes of ethics are formulated and implemented by professional regulatory bodies. Others may consider some codes of conduct to be too detailed to explore in their busy day to day activities. Glenser have the code of conduct which enables them to attain the goals and aspirations of their clients. They are trained individuals who follow the code of conduct set by these external bodies. This has enabled them to outshine other in this industry of designing and this has been made clear by the number of project and clients they have been getting. The professionals may not have attained enough in the connection between ethics and buildings. It cannot, however, be said that the professionals do not have ethics at all. Design intelligence realization would mean having the capability to read and know the qualities of the form, detailed together with the content of the designed environment in which one exists. It may increase or decrease potential of the future. It would also be very hard to create design intelligence out of a void. It also has to occupy a large frame and could and also informs all education and practices (Tony 2009, page 13). Glenser demonstrate this kind of design intelligence in their designing and business. The reason is to give the clients the best of the best in whatever they offer. They pave way for better styles in the quality of what they offer. Design intelligence is built on sediments of knowledge which already exist. This will not prove to be hard to a company that has heavily invested in research. Architecture is too imperative to be left to the architects alone. The whole humanity should be part of the design evolution. Clients should pay more attention and try and analyze psychological consequences of design because they affect all lives. It is agreeable with the Alain De Botton that at times all people should be part of the job by helping on what will affect lives positively. Individuals should look more carefully at the surrounding of the architecture. This makes them more connected to places they inhabit. Actually taking for consideration houses for example, one will look for a good design for his house. Looking at the inside part of the house one will look for beautiful curtains, furniture to furnish the house and generally all this lies within the bracket of design. Design is the key driver for a comfortable and happy environment. (Ethics, Aesthetics, and Design Author 2002, page 90). Bibliography Ethics, Aesthetics, and Design Author(s): Alain FindeliReviewed work(s): Source: Design Issues, Vol. 10, No. 2 (summer, 1994), pp. 49-68Published by: The MIT Press Tony, F, Design Futuring: Sustaining, Ethics and A new Practice, 1st Edition, Berg Publishers, Oxford, 2009 Read More

 

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