Visual Arts - The Light Programme - Essay Example

Task The Light Programme (TV2248) Introduction The light industry has matured over the past years into a more complex technological structure. Through mediums like the television, light entertainment system found its major use in boosting awareness to the community and providing a new form of entertainment that people in society would articulate to the constant changing ethical issues. The television has made entertainment and information easier to discern among society individuals prompting its necessity to live a fulfilling life in the modern-day century. Television finds its development from a series of great research works conducted by separate individuals each building on the other’s progress. To understand the influence of this modern technology to the present society, and how it had influenced several past evens, there should be an understanding on how it was discovered. Historical Development of Television History and development of the television was inspired by a chain of attempts to develop the device. It was argued further that in order to reach its full invention, one inventor improved on the works of the other to gain his purpose in the invention technology. The television invention first got inspiration from the development of the telephoneoscope by Thomas Edison. The gadget revealed a technology that enabled pictures and sounds produced to be transmitted to a separate location that was not the initial transmission area. The device used a wire to relay the sounds revealing the images through electric camera-obscura. This marked the onset of the first device to transmit sound and images concurrently. Edison had made the initial step towards inventing a light message machine (Smith & Paterson, 1998, 10). Though he did not directly participate in the invention of the current set known currently, this device greatly inspired a chain of inventions that eventually influenced the television set. Zworyki though his mentor Rosing later did experiments on Braun’s cathode-ray-tube to attempt the production of a television set. His efforts at Westinghouse in 1923 failed as he did minimal to convince his superiors on the importance of this invention. Through Sarnoff, Zworyki got the funding he had desired to develop the iconoscope in 1929; this device was invented with the ability to scan pictures. In 1939, he was given allowance to be able to transmit images and sound concurrently where he made major progress in the field finding competition from other inventors like Philo Farnesworth. Farnesworth was a creative inventor of the time who had no funding but his ideas to govern his desire of developing the set. He later saw progress in his invention as he got financial aid from Californian businesspersons to promote his ambitious desire to develop television set. By 1927, he successfully managed to transmit splotches of light from the camera tubes he had invented. Though not entirely successful, his method to relay images produced a not clear product but in turn proved that his concept would be successful with proper developments. The developments made were greatly impaired by World War II that saw the haul of the invention process. The process to advance on the technology that these two inventors created found major boosts over the years and prompted the marketing of the idea to the world. The marketing process, in 1939 conducted by Sarnoff greatly changed individual’s perspective into accepting the new communication gadget. He had managed to introduce the set into the market making profits through purchases of the sets by most America households. Sarnoff saw the importance to have television for individual entertainment and to boost the businesses of the merchants as it provided a platform to advertise their products. This development later prompted other advances to the set by the “Radio Corporation of America” RCA, Sarnoffs’s company completing the television set known presently. Major Developments and influences of Television Ever since its invention, the television has influenced the world in various ways. There have been positive effects to the developments in society like in product promotion but it has also influenced negative ethical behavior among a group of individuals in the society. In the book, “Television-An international History”, Smith & Paterson describes how the television has evolved over the centuries and its impact on the 20th century society making it one of the most important mediums that was discovered. It focuses on the production of various programs in various countries including the third world society. The impact of the programs aired on the televisions is then analyzed to predict the behavioral patterns of individuals in these societies. Smith stresses on the variable impacts of the television on the society influencing most aspects of the way individuals respond to situations that impact culture. Television generates a new trend that individuals develop to adjust with the current fashion trend and generation influence. The impact is greatly felt within the society that the non-viewers fall into the trap if cultural adjustment (Smith & Paterson, 1998, 2). Political opinions have always been expressed through various mediums like the posters, paper press and via public platforms. Likewise, televisions has been a major channel in better relaying ideas in the public realm. Entertainment and the journalism world also observed this trend and through its capability to deliver information faster, it has developed into the mostly preferred media. 1990 saw most homes in already developed countries owning a television set. Most public images and their influential powers are then in turn depicted to us through the television programs. Through these scenes, the society’s ruling class are differentiated from the rest and rank accorded according to their roles in society. The media may challenge the mind and be used to influence behavior of a child when approaching maturity via programs that educate or destroy their mind. They realize how adulthood presents to their nature in society and the adjustments that they can make to avoid turning into some characters. Between 1940 and 1970s, television programs had been limited to a few skilled professionals who majorly created stories that circled around the family. This era saw a limited number of audiences with a few wealthy users accessing the channels, which is contrary to the modern culture. Today, most individuals, especially children have learnt to control the use of the various gadgets in the television industry. They are capable of making their own programs replacing the traditional forms of learning where presently, assignments can be recorded (Smith & Paterson, 1998, 4). The norms that had governed channels are constantly getting flexible as the channels depict restricted episodes and information today. The change in the technology is vastly adjusting but differently across social classes and countries. The change in the industry is heightened in North America as compared to developing countries in Africa. Mostly, there exists a level of dominance of the developed countries through the televisions as most societies are anxiously imitating the lifestyle. Most developing nations are presently influenced by the American lifestyle that any form of behavior must depict this tradition. They dictate the living styles and mode of behavior to the other nations and especially in the fashion industry. There was a strong dependence on the television in the 1990s in American Industrial sector. Most companies used this medium to advertise their products to the American families. With the availability of sets in most households, there was a realized increase in the dependence of the media as a means to reach their targets. This then provided the platform of the television program operations as most companies running these channels were funded through subscriptions. Smith predicted the development of the television technology in the 21st century to vary greatly from the fixed forms that ha been experienced in the recent years (Smith & Paterson, 1998, 5). He talks about higher defined forms with larger television sets that have since moved beyond capturing the emotions of various characters rather focusing on movement and crowd. Initially the strength in the television world was attributed to the close-up shots and appearance of characters. Most good-looking characters promoted the film industries and most journalists hired on the basis. The development of the modern technology has prompted a diverse inclusion of characters with editing of the images made easier with a 3D capability of creating a visual world. The television might present a series of vices to the adjusting society disrupting cultural practices, but it has also presented opportunity to oust the tyrannies of the society. Through this channel, many villains have been exposed to the society prompting their defeat. The development of this entity made society look at the practices experienced in the daily life from a more open angle. Though not limiting and sometimes less strict, these behaviors on close inspection depict the real world that presents itself with the changed culture. As a major tool of communication, it has presented its use in relaying information by influential individuals of society especially during war. The future and current television industry are influenced by the scope of individuals who demand to use the medium. Its success and development depend on the individuals that imply its use to their individual comfort. The 20th century television entertainment has evolved into a series that provides all day leisure programs that target individuals from all industrial sector and family affiliations. This has been made possible through the initial application of the radio system to accommodate this policy in the earlier years of the 1930s. Initially, the programs were created to accommodate family units, but with the increasing trends in the advertising industry, the scope of the target audience has diversified into a more general view. The development of the movie industry also changed from targeting individuals under the age of thirty to accommodate a larger audience with a change in societal norms and hunger for knowledge. The major advancements in the television industry have been articulated to the development of video recorders and cable TVs that promoted flexible change in the television industry allowing personalization in the various channels. The development in the radio experienced that personalized information easily to the domestic front found its application in television industry when the transistor was made more mobile. This development aided the new technology that transformed sets into private entities, each family capable of owning a set. A development brought by the introduction of privatized television transmission was the decline in the film industry in the 1950s, with individuals seeking sense of privacy while getting entertained. Currently the trends have been changed with the audience preferring quality in the provision of the entertainment system. People move away from the home system preferring to focus on cinemas and areas that provide quality images and better sound system. Key development in the multimedia industry saw the invention of CD- ROM discs, motion video and graphics that led to a higher quality image. Later in the century, smart T.V was developed that saw the mix of computer technology with the television industry. Television’s Impact to Society and language Before the introduction of television sets, the Elizabethan dramas that portrayed the carnivalesque nature had been used to influence and tell societal behaviors. However, unlike these dramas, there is no evident thorough scrutiny of the information found within the sets. This may have been attributed to the fact that television was used to depict the lifestyle that we had been subjected to by the environment rather than a world that had collapsed in the Elizabethan era (Fiske & Hartley, 1989, 14). Television ideas were mainly left to the group in the society that comprised of the literate who mainly influenced the programs that were aired. The television environment is a world created by human society and explains in depth what it entails. It depicts our social actions and moral behaviors in society. A corrupt world would make a program aired to raise grievances against the oppressors. In the earlier years, most problems were addressed in programs that focused on the social virtues like gender imbalance and sexual oppression. Women sought to air their grievances on the importance of being accorded equal opportunity in the society through talk shows and various programs. The inclusion of a mixture of races in one program addressing the same societal problem addressed race challenges. Television is a form of language that communicates through images and exposes general human behavior. Like any language, television may be used as a medium to communicate an idea to the society or influence a group to the manipulator’s will. It is mainly applied to understand the nature the society works. The development of ideologies that mostly supported the idea of equality came with the idea that both women and men could co-exists equally in the modern society. Today, women find employment in high employment offices running the platforms in major film industries. Through the availability of the motion picture, there have been numerous vices developed in depicting natural setting of the society. Through poor advertising campaigns and programs that tarnish the image of females, feminism is further encouraged as women viewed as tools in the social environments (Geraghty & Lusted, 1998, 118). These images make it flexible to get exposure to the private life that individuals may have preferred concealed to the community. Television defines human thoughts and behavior and through such platforms, the curious nature of humans finds its cause. Conclusion Television has developed into a most important tool of expression in the 21st century. Through television, the society morals have been shaped to adjust into the current harsh living conditions. Positive impacts that it brings to oppressed societies is expose the corrupt among the classes in the community whose main aim is to better themselves. Television is a reflective tool towards individual’s response to the constant changing environmental entities. However, several programs and movies have found negative influences especially on the youth and children who are exposed to negative behavioral patterns through porn and morally degrading programs. Children often get a chance through television to experience their life as grown-ups. Wealthy individuals in society who dictate the substantial way of life influence most behaviors and interactions. American technology and lifestyle has influenced the other forms of lifestyle as they set the pace on the trends of a substantial family life. Most programs are made to depict their forms of lifestyle. From the age of Thomas Edison, to the plasma television technology, the most evident fact about the television technology is that it is constantly changing to better adapt to the entertainment needs of individuals in society. Bibliography Geraghty, C. and Luated, D. (1998), The television studies book, London, Arnold. Hartley, J. and Fiske, J. (1989), Reading television, London, Routledge. Smith, A. and Paterson, R., (1998), Television: an international history, New York, Oxford University Press. Read More