Intimate Correlation of Media Art and Manufacturing Industry - Dissertation Example

Visual Arts and Film Studies    Topic:  Intimate correlation of media art and manufacturing industry Instructions: It is more about how media art correlates with manufacturing industry (especially electronic such as Apple, Samsung,Sony, etc) please give some case studies on this as well  This is going to be a part of chapters in dissertation, no introduction is needed. please put argument and analysis in depth.. thank you and have a good day one of famous case study can be Apple and Samsung promoting their products through media art. selling and projecting contents through their hardware n etc.. one the most recent one can be a collaboration with BMW and Jeff koons.. Thanks a lot and hope this helps Harvard 8 pages Intimate Correlation of Media Art and Manufacturing Industry Media arts and their influence in the manufacturing industry offer digital revolutions in diverse utilities and with real examples in the form of novel aesthetic and innovative study. Art fused with information technology is about discovering and generating pictures on the basis of communication procedures and about abstract tactics and intellectual techniques. Media art is now at the crossing point between science, technology, culture and economy. Media art is a significant factor for novel philosophy and innovation. Media art shows new understandings of the realm. It exposes how we comprehend what we hear and see (Rosanne Alstatt, 2008). There is an intense correlation between Media arts and manufacturing Industry, especially the electronic industry. Even in today’s fraught economy, one would assume funding for the arts to have taken a severe hit and, in many circumstances, it has. Nevertheless, a recent study gives arts supporters the ammo they need to show local and state front-runners that the media and cultural arts provide an unmatched prospect to deliver real paybacks to the local economy — and with a remarkable profit on investment (Kimberly, 2010). A study, led by the national nonprofit Americans for the Arts, discovered that not-for-profit arts and culture in Leon County produces $7.5 million annually r in revenue, which backs about 2700 around the clock comparable jobs. The report, “Arts & Economic Prosperity III,” also resolved that the nonprofit arts and culture societies expend about $42.1 million every year and produce $32.4 million in supplementary expenditure by spectators who participate at local hotels, restaurants, retail stores, parking spaces and for local people, may even recompense a babysitter (Kimberly, 2010). According to Peggy Brady, the executive director of Council on Culture and Arts (COCA), the arts is a rare industry in that it has a twice the prospect to produce economic control, not only with the product, such as a musical episode, but it is a dual whammy because it creates an audience, and that audience produces further economic influence. Americans for the Arts, with workplaces in New York City and Washington In directing the economic impact study, the group put a call out for contributing regions to classify their whole universe of nonprofit arts and culture groups. In Leon County, 70 of the 121 total entitled nonprofit arts and culture organizations answered to the thorough survey, which asked for information on finances and expenditure (Kimberly, 2010). Audiences were also gauged, a unique feature of the report that helps paint a vibrant picture of the disbursements behaviors of attendees. In Leon County, 836 audience participants from numerous nonprofit occasions were gauged. The study is rare in this way, because it apprehended data from the audience. Arts influences industries and tourism, but it is very expressive to see how much economic influence is produced from local citizens in the media arts. Local and non-local attendees of arts festivals help strengthen markets for various products, which yokes even better economic recompenses. People help reshape the concepts of various artistic projections that are reflected in various products. From these arts festivals, the arrangers get the idea of what will works and what probably won’t. Media arts help the economy in a numerous ways regarding tourism, the arts are a very significant reason people travel and visit a destination. The cultural arts are a fragment that has stalled very well in this economy. Having a vivacious visual and performance arts product really helps encouraging travel to various destinations around the globe. It is thought-provoking to know how the exertion being done by creative folks at every phase of economic development as a novelty becomes more noteworthy to local economic development, it is crucial for constituencies to promote values that nurture creative commotion of innovation. Not only must innovation must grow, but innovative designs must be artistically attractive—feelings, understandings and aesthetics now control customer demand. Where before people who were sophisticated in engineering, science, math and technology were the main players in the innovation procedure, those people who are skilled in the arts are essential for appropriate product design and accomplishment in the market. Primarily, now that people’s left-brain desires have mostly been taken care of, the right-brain desires to be nourished (Anne, 2009). Art Jewelry Art jewelry is produced with an assortment of constituents, not just ornaments and precious metals. In late 19th century, Rene Lalique modernized jewelry design by highlighting mind's eye and technical brilliance over precious resources and the simulation of past designs. Moreover, he tried out industrial methods, glass and plastic. Art jewelry should be associated with the lexes of art in other mediums such as clay, glass, plastics and wood. Art jewelry nevertheless has not yet shaped such an enormous following and is a comparatively minor forte, where jewelry is typically credited by museums and collectors (Wikipedia, 2011). And yet voluminous consider art jewelry still a fragment of craftsmanship as opposite to real "Arts" (with its proper art criticizers) things are shifting significantly, specifically in Germany. In the 1960s and 1970s the German Administration and the commercial jewelry business chose to nurture and profoundly back contemporary jewelry designers, and therefore producing a new open market. They concentrated specifically on mutual modern design with their gold-smithing custom and jewelry production. As of this moment art jewelry is not any more a vocational market and numerous designers are vended in regular jewelry shops. A model of current developments in art jewelry is the use of contemporary synthetic supplies such as acrylic, nylon and polypropylene. Jewelers have industrialized practices for using these resources to histrionic outcome. One such example is of award winning jeweler Gill Forsbrook a designer functioning in the UK. Further distinguished manufacturers and artists include Pierre Degen, Hermann Junger, Naomi Filmer, Caroline Broadhead, Florian Ladstaetter and Otto Kuenzli. Fashion brands of the likes of Comme des Garcons, Bless, Martin Margiela, etc. have had a robust orientation and contribution in the field of modern art jewelry (Wikipedia, 2011). BMW Art Car Matrimonies of brand-name arty flair and luxury consumer merchandises don’t get much better than the conglomerate showcased in art cars. The BMW Art Car Project was presented by the French racecar driver Herve Poulain, who wanted to ask an artist to create a painting on a car. It was in 1975, when Poulain hired American artist and acquaintance Alexander Calder to coat the first BMW Art Car. This first specimen would be a BMW 3.0 CSL which Poulain would compete in the 1975 Le Mans endurance race. Since Calder's art masterpiece, several other prominent artists all over the world have shaped BMW Art Cars, together with Jenny Holzer, David Hockney, Roy Lichtenstein, Frank Stella, Andy Warhol and Robert Rauschenberg . Up to the present time, a total of 17 BMW Art Cars, based on both competing and usual production cars, have been formed. The most contemporary artist to line with BMW Art Car suite is Jeff Koons in 2010 with his M3 GT2, which contested in the 2010 24 Hours of Le Mans but did not complete (motorsport, 2010). Artistes for the BMW Art Car Project are selected by a board of international judges (Wikipedia, 2011). Ever since 1975, artists from all over the world have converted BMW cars into art demonstrating a specific passe through the Art Car campaign. In 2007, the newest episode was shown with Olafur Eliasson’s “Your mobile expectations: BMW H2R project.” Numerous of the cars by artists like Stella, Rauschenberg, Warhol, Lichtenstein, Holzer and Hockney have been shown in famous museums all over the world counting the Louvre, the Shanghai Art Museum and the Guggenheim Museums. They have been exhibited at the BMW Museum in Munich, between 2006 and 2010 and many went on a world tour all through Russia, Asia, India, Africa, Mexico and the United States (Hypebeast, 2010). Conferring to Thomas Girst, who has been in control of the BMW Art Cars project ever since 2004, the resolve of the venture has transformed over time, in the start the cars were competed. There wasn't considerable public-relations sweat about them... Ever since then, some of the Art Cars have been used in commercials to show that BMW is a trouper in arts. With the Eliason’s graft, a fragment of what is being doing is nurturing sentience of substitute and renewable energy sources (Preece, 2009). Samsung Samsung is one of the leading electronic industries and its innovative arts have helped it reshape the products and other groundbreaking technologies in a way that has helped it in acquiring a mass market share. To capture superior, fledgling designers, Samsung in 1994 transferred its design center to Seoul from Suwon, a small city at an hour’s drive from the capital. That same year, Samsung signed up U.S. design firm IDEO to get assistance in developing a computer monitor -- the first of many such team works with IDEO and other prominent consultancies (David Rocks and Moon Ihlwan, 2004).  They knew it back in the nineties that without innovating media arts and without merging this art form into their products, they cannot capture the market and can never become the leaders and trendsetters. In 1995, the Samsung set up the Innovative Design Lab of Samsung (IDS), an intramural school where talented designers could study under specialists from Art Center College of Design in Pasadena, Calif., one of the finest U.S. design schools. Samsung designers were posted to Frankfurt and Paris, India and Egypt, Washington and New York to visit museums, visit representations of contemporary architecture, and see the sights of wrecks (David Rocks and Moon Ihlwan, 2004). All of this was done to conceive innovation in the media arts and how to fuse it with technology. The cricking exit from custom has waged off. Almost all of the 19 IDEA awards Samsung has accomplished ever since 2000 are the produce of such artistic designs and democratic approach, Samsung has arisen as the best-selling manufacturer in revolutionary TV technology in the U.S., and the world's biggest LCD computer monitor manufacturer, with 17% share in the worldwide market. And Samsung has retailed over 10 million SGH-E700s -- the first phone of its kind with a veiled antenna -- accumulating some $1.2 billion in proceeds since its introduction. According to the CEO of Samsung, artistic innovation in product design is the most significant way to discern Samsung from its contestants (David Rocks and Moon Ihlwan, 2004).  Apple Steve Jobs (ex-CEO of Apple) claimed that his curiosity in typestyles and calligraphy was one of the motives that decent typography was such a chief portion of the early Macintosh technologies. Adobe’s efforts with Postscript led to the growth of the first digital fonts, by means of gears that they had to generate themselves. Low resolution displays were entirely unfitting for reconstructing typography with any mark of precision, so Adobe engineers established vector drawing gears that ultimately became Illustrator 1.0, once the gears were advertised to customers. Macintosh proprietors could start installing Illustrator 1.0 even back in 1987, with a thoughtful renovation by 1988, promoted as “Illustrator 88.” Computer-based artistic designs were on their way to develop in to a feasible form, and Adobe began to aim its Mac-based software at professional artists and Graphic designer (How-to Geek, 2011). Back in early nineties, a University of Michigan graduate pupil began evolving a raster-graphics database for his Macintosh the he later called “Photoshop.” Offering his software to Adobe, Photoshop rapidly became a company-describing product, and dispatched in 1990 as Macintosh individual software, swiftly becoming the market frontrunner in graphics software. With two of the initial profitable artistically designed produces under their name, in addition to some of the most primitive eminent fonts, Adobe had there or thereabouts fashioned computer-based graphic arts (design) as it is assumed today, and had completed it mainly using Mac as a display place. In an age when approximately all computer gears were simple taupe boxes, hoi polloi of wires and boxy monitors, Apple concocted spick-and-span, compact computers; the first iMac, and made them accessible in lively, collectible colors, a policy they remain incorporating this precise day. Though their initial promotional thrust to art-sloping computer customers was debatably an achievement, Apple was now endeavoring to touch a new marketplace in customers that were merely overwhelmed by computers. In addition however Microsoft had done their work in streamlining the operating system for customers; they didn’t put stress on crafting Apple into Microsoft hardware (How-to Geek, 2011). By highlighting the design of exclusive hardware and comfort of using, Apple accomplished to apprehend the market share of creative and artistic customers, numerous of which were not computer-practical or liked taupe boxes. And, intrinsically, while Windows was rapidly becoming a feasible podium for Adobe’s Illustrator and Photoshop—most imaginative people perhaps wouldn’t have comprehended why anyone would even desire to use a Windows based mechanism. It turns out to be crystal-clear that Apple’s standing as the “hip, creative company” has been an amalgamation of their clever marketing and innovation in media-arts, dating back to the primary days of the corporation. While they have extended their promotion to mass market goods like the iPod or iPhone, their stress on aesthetics and modest, relaxed setup obviously stems from their roots as the stage for digital arts and design. Whether they’ll continue being the finest choice for designers and artists, or, as their market segment upsurges, transit in to something else completely, still rests to be discovered (How-to Geek, 2011). Works Cited Rosanne Alstatt. (2008). DIGITAL TRANSFORMATIONS MEDIA ART AT THE INTERFACE BETWEEN ART, SCIENCE, ECONOMY AND SOCIETY.Available: http://netzspannung.org/media-art/publications/digital-transformations/?lang=en. Last accessed 26th Aug 2011. BMW. (2010). BMW Art Car retirement report. Available: http://www.motorsport.com/#/all/article/?id=372672. Last accessed 28th Aug 2011. Anne. (2009). Economic Development and the Arts. Available: http://annebusinessnonprofitslibrary.blogspot.com/2009/09/economic-development-and-arts.html. Last accessed 26th Aug 2011. Wikipedia. (2011). BMW Art Car. Available: http://en.wikipedia.org/wiki/BMW_Art_Car. Last accessed 26th Aug 2011. Staff. (2010). BMW Art Car by Jeff Koons. Available: http://hypebeast.com/2010/06/bmw-art-car-jeff-koons/. Last accessed 26th Aug 2011. David Rocks and Moon Ihlwan. (2004). Samsung Design. Available: http://www.businessweek.com/magazine/content/04_48/b3910003.htm. Last accessed 26th Aug 2011. Staff. (2011). Macs Don’t Make You Creative! So Why Do Artists Really Love Apple?. Available: http://www.howtogeek.com/howto/45498/macs-dont-make-you-creative-so-why-do-artists-really-love-apple/. Last accessed 26th Aug 2011. Kimberley K. Yablonski. (2010). The Economy of Art. Available: http://www.850businessmagazine.com/spotlight/374-do-arts-make-a-measurable-contribution-to-the-local-economy.html. Last accessed 26th Aug 2011. R.J. Preece (ADP) . (2009). Thomas Girst : Communicating BMW Art Cars. Available: http://www.artdesigncafe.com/Thomas-Girst-Communicating-BMW-Art-Cars-ADP-1-1-2009. Last accessed 28th Aug 2011. Wikipedia. (2011). Art jewelry. Available: http://en.wikipedia.org/wiki/Art_jewelry. Last accessed 28th Aug 2011. Read More