New York - Development of Niche Tourism Products - Case Study Example

BA (Hons) Hospitality and Tourism Management

International Destination Management – Level 6

DESTINATION AUDITING TOOLKIT

Case Study: New York – Development of Niche Tourism Products

Student:

Table of Content

1.0 Introduction3

1.1 Overview of Music Niche Tourism3

1.2 Trends Likely To Affect the Potential Success of Music Niche Tourism4

2.0 NYC and its Key Stakeholders4

2. 1 Strengths And Weaknesses of NYC And Company4

2.3 Important Tourism Policies/Objectives7

3.0 Market Analysis8

3.1 Growth Segments8

4.0 What Have We Got?10

4.1 Tourism Product Portfolio / Key Themes10

4.1.1 Tourism Product Portfolio – Core Product and Themes10

4.2. Supporting Product and Infrastructure.12

4.3 Image and Branding14

4.3.1 Relevance of the Images15

4.3.2 Imaging and Branding Consistency with the Image and Brand Values of New York.15

5.0 External Environment: Prospects for Tourism15

5.1 Competitor Analysis15

5.2 Key Trends Affecting the Target Market17

6.0 Conclusions18

6.1The SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats)18

6.2. Recommendations20

6.3 Final Thoughts21