CHECK THESE SAMPLES OF Hallmark Events and Mega Events
(2010) discuss how many regions have used events and festivals as a method for increasing tourism in the last decade; promoting their region's image and develop their regional economy.... Many regions take advantage of this opportunity and organize events and festivals that lure in tourists.... (2002) suggest that events and festivals are both tangible and intangible.... It could be argued that the events and festivals do not only provide positive benefits to the host destinations, but can also have a negative impact on the local communities....
21 Pages
(5250 words)
Literature review
special events, hallmark events, and mega-events.... n a similar context, hallmark events are observed to be another classification of events in the contemporary era of event management.... Concerning the study of Åkerlund (2009), hallmark events can be defined as the actions which are held in particular historical anniversaries providing an edge to the social and cultural ideology of an economy.... The literature also reveals that hallmark events play a crucial role in sharing the cultural and social values as well as beliefs within economies which in turn can act as a beneficial tool to enhance harmonization in the global stature....
8 Pages
(2000 words)
Literature review
Impact of Major Events on the Economy of the Host Country In the 1980s, the study of hallmark events or mega-events became a significant area of the tourism and leisure literature.... Major events such as the Olympics were traditionally thought of as a financial and administrative burden to the organising city and country until the 1980s.... Nevertheless, the 1984 Los Angeles Olympics changed the economics of major sports events.... The financial success of the Los Angeles Olympics changed the way cities and governments regarded the hosting of major sports events....
13 Pages
(3250 words)
Essay
vent Tourism (Hallmark Events and Mega Events)
... According to research findings of the paper 'Difference Between hallmark events and mega-Events', both hallmark events and mega-events, such as the rugby sevens tournament and the Summer Olympics, attract wide media coverage and global attentiveness.... he focus of this paper is on the manner in which events, particularly hallmark events and mega-events encourage tourism.... hallmark events and mega-events are two main types of events....
8 Pages
(2000 words)
Article
The paper 'The Phenomenon of hallmark events and mega-Events' discusses events that have become more central to our culture since they have increased leisure time and discretionary spending.... In this paper, we shall study the phenomenon of events and more particularly hallmark events and mega-events.... mega events include World Fairs and Expositions, World Soccer Finals, Olympic games, etc.... On that note, therefore, we now look at Mega-events and Hallmark events (Getz 1997, p....
7 Pages
(1750 words)
Essay
Most corporate organizations have also leveraged on hallmark events and mega-events as a unifying factor and a platform to market such institutions' face.... The paper 'The Defining Characteristics of Hallmark and mega-Events' focuses on the tourism industry that is dynamically shifting from the olden day site seeing to the events.... However, this paper's scope is hallmark and mega-events, whose definitions are covered in the paper.... This paper explores the defining characteristics of hallmark and mega-events to distinguish the two and then evaluate the role mega and hallmark events have in tourism....
8 Pages
(2000 words)
Case Study
efining Characteristics between hallmark events and mega-Events
... This paper explores the distinction between the mega-events and hallmark events and then further explores the roles they collectively have in tourism.... haracteristics of Hallmark and mega-events
... The paper 'The Distinction That Exists between the Mega-events and Hallmark Events' presents that tourism has emerged to be the fastest and largest growing sector of the global economy....
8 Pages
(2000 words)
Case Study
The increased engagement of the global communities in the events has led to the development of a wide range of events such as hallmark and mega-events throughout the globe.... hallmark events ensure the promotion of tourism by ensuring the realization of the tourism goals such as ensuring that the tourists have a good experience of the events as well as the overall satisfaction of the tourists making them yearn for a repeat of the event.... hallmark events also promote the living standards of the locals by creating jobs and improving trade and infrastructure....
6 Pages
(1500 words)
Essay