As such, this serves as a means of uplifting the domestic dressing industry. In this case, statistics illustrate that a majority of the traditional fashion and dressing industries are mainly sustained by the tourism industry where the tourists purchase the dresses. In the long run period, this creates enough funding to grow, develop and sustain the domestic dressing industry. Moreover, the tourists serve as the industry and traditional dressing ambassadors in the global market. For instance, this can be illustrated through the Chinese traditional dressing industry.
The traditional dresses were initially aimed at the tourists in the region, however, as the tourists for the western market increased, they purchase and introduced the dressings into the western market. As a result, this led to the expansion and spread of the Chine dressing industry into the western dress industry, where it is among the key most valuable traditional dresses in the market. Thirdly, global tourism increases and supports the traditional music industry. In this case, the traditional music industry is under immense threat from the globalised modern music industry.
In this case, the viewership and audience for the traditional music industry has declined drastically over the years. However, the emergence and rise of global tourism has remained as a key pillar to this traditional music industry. On one hand, the tourism industry plays a critical role in the development of traditional music. In this case, as the tourists visit a given host community, entertainment becomes a critical part of the experience, In this case, most of the tourists prefer traditional based music and entertainment.
Hence, this plays a critical role in supporting and encouraging the traditional musicians and dancers in the society. A second element of the entertainment industry supported by the global tourism is the artistic industry. In this case, the industry and especially the tourists focus on traditional arts and designs as a means of creating a lasting memory of their adventures. In Africa, the traditional crafting and artistic industry has over 90% of its demand derived from the tourism industry as compared to the less that 10% domestic demand (Kabwe-Segatti, 2009, p.289). The above analysis and reviews indicate that indeed the global tourism industry plays a critical and pivotal role in the development and enhancement of the host communities’ traditional cultures.
Tourism Destruction of culture The first aspect through which global tourism declines traditional culture is through cultural integration. Cultural integration is the process through which the existence of cultural barriers and differences is eliminated through inter-cultural integrations in the market. In this case, the global tourism industry has played a critical role in the integration process. In this case, the increased culture relations have eliminated the traditional barriers. Consequently, as the tourists visit, there is the high likelihood that besides their drawing from the host community, the community equally derives and assimilates some of the new practices from the tourists.
This is mainly attributed with the cultural integration in the Indonesian coastal region, In this case, due to the high tourism trends in the region, the traditional cultural practices in the region have been lost. In return, the coastal region is perceived as a cultural integration centre where no Indonesian culture practices and beliefs such as on sexuality exist, as the residents adopt the western culture and practices. An additional element hat decline with increased tourism industry is the traditional food industry.
As more food industry players target the tourists, they provide their preferred food products. In this case, rather than focusing on the traditional foods that although aesthetic would have minimal demand mainly due to adventure, the hospitality and hotels industry provides the standardised global foods of which the tourist are familiar with.
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