The Impacts and Problems of the Chinese Outbound Tourism - Research Paper Example

The_Impacts & Problems_of the Chinese_Outbound Tourism May 14, Table_of Contents Table_of Contents 2 Executive_Summary 2 Section I: Introduction (Background) 5 Section 2: Problem Statement 7 Section 3: Methodology 7 Section 4: Findings 8 Section 5: Conclusions 10 Section 6: Recommendations 11 Executive_Summary Report parameters The objective of the research is determining the problems faced by the China_outbound travelling individuals. The research centers on finding solutions to repetitive problems faced by the travelling China citizens. Problems’ description The research paper focuses on the following problems facing the China outbound travelling persons: A. Language barrier is one of the problems of China tourists B. Safety of yourself & your belongings is one of the problems of China tourists C. Culture variance is one of the problems of China tourists D. The impact of the research answer to Question 1 to 3 will indicate a declining desire to travel outside china among the China outbound tourists who are affected by the language, safety/security, and/or culture variance issue? The research will beneficial result to generating recommendations needed to wipe out the three major problems: language barrier, safety/security, and culture diversity. Methodology The primary survey source and secondary sources were used. The count statistical tool and the percent statistical tools were used to generate the primary source findings and conclusions. By conducting a survey of 25 individuals, the primary research findings were calculated. The randomly selected research respondents were 25 selected Chinese individuals who had relatives who traveled to the United States. Summary (Findings & Conclusions) Summarizing, there are several noteworthy findings that need to be resolved. Table 1’s gender section showed 56 percent of the total 25 research respondents were female and the remaining 44 respondents were males. The same table’s age portion affirmed there are 12 respondents belonging to the 18 & below age bracket, 9 respondents belonging to the 19 to 30 age bracket, and 4 respondents belonging to the over 30 age b18 & below age bracket. The table’s language_barrier section confirmed 19 respondents felt language barrier is one of the major problems of China outbound travelling individuals and 6 respondents who affirmed their No votes. The same table’s safety/security section indicated there were 11 respondents who affirmed safety/security is one of the major problems of China outbound travelers and 14 respondents who affirmed their No votes. The same table 1’s culture variance portion displayed there were 10 respondents who affirmed their yes votes to the question if culture variance is one of the major problems of China outbound travelers while only 15 respondents affirmed their No votes to the same question. The same table’s Impact section validated there were 21 respondents stating yes to the question whether the impact of language, safety/security, and/or culture variance may trigger a decline in the china outbound travelers travelling priorities, representing84 percent of the total respondents Recommendations Several recommendations are needed to resolve the above major problems. All china outbound travelers must learn the basics of the foreign country’s language to increase communication with the foreigners. Next, all China outbound travelers must contact the foreign country’s Chinese embassy pertaining to safety and security issues. Finally, all China outbound travelers must learn the culture of the foreign country in order to avoid culture –based conflicts. Section I: Introduction (Background) The research focuses on the China outbound travelers. China outbound travelers include all China residents who prefer to visit other countries. The Shanghai_Spring Travel Company affirmed China outbound travelers had increased during 2010 alone by as much as 40 percent over the prior 2009 year. During 2009, China outbound travelers generated more than 0.6 billion Yuan (China_Tourism_Academy, 2010). The purpose of the foreign travel is not taken as the research priority. Instead, the research priority focuses on the problems of travelers when they arrive at their foreign country destinations. The research is very important. The research focuses on resolving the China outbound travelers’ problems. Resolving the problems includes the research paper’s issuing recommendations. By resolving the problem, there will be an automatic increase in the number of China outbound travelers arriving in the foreign country destinations. Further, China’s outbound travel shows a favorably increasing trend. During 2007, the China outbound travel reached 41 million. The figure is favourably higher the 2004 China outbound travel figure, 29 million trips. The projected trips for 2020 will reach as high as 115 million China outbound travels (Page, 2011). Furthermore, China outbound travelling included selected countries. The initial Asian countries include South Korea, Hong Kong, and Macau. Other Asian countries included Philippines, Japan, Singapore, & Thailand. Later, China’s National_Tourism Administration included New Zealand and Australia as popular tourism travel destinations (Yu et al., 2013). The story of the China outbound traveler is characterized as increasing, in terms of number of travelers and number of countries visited. The China outbound travelling significantly started during the 1980s. The number of local travelers significantly rose as the 1990s period arrived. Mr. Li is credited as one of the first China outbound traveler, who started outbound travelling during the 1980s. Mr. Li took photographs of places he visited in London and other European Cities (Bowerman, 2014). During the 1990s, China outbound travelling increased. During 1985, travelling trips reached 530,000. During 1993, travelling outside China reached 4,082.5 thousand. During 1997, outbound travel from China hit the 5,300 thousand trips level. During 1998, the China outbound travels surpassed the 6 million trips mark (Hall, 2012). Further, travelling is grounded in China cultural upbringing. Confucianism concept persuades the ordinary China resident to rise up in China society’s status ladder. The average Chinese person prefers to be continually on the go, always moving and never having a dull solitude moment, socially outgoing and friendly. The typical China person is ambitious and asserts oneself on other persons or entities nearby (Li, 2007). The Appendix graph 1 shows the travelling Outbound Chinese travelers statistics. The World_Tourism Cities_Federation produced the above research output. In 2013 alone, China’s outbound tourists paid an estimated $130 billion for travel-related expenses and costs. The amount is an estimated 27 percent increase over the prior 2012 year’s travel-related expenses and costs (World_Tourism Cities_Federation, 2014). Further, the same report affirms the outbound Chinese travelers reached re are more than 135 country as well as regional destinations. Many countries started offering tourist visas to incoming China-based tourists starting in 2013. Further, the China outbound tourists visited top destinations. The destinations include South Korea and Japan London. Other destinations include London and Los Angeles (United States, other European destinations are Berlin and Rome. Within the United States, China outbound tourists prefer visiting Washington (United States). The study shows the age demographics of the China outbound visitors. Section 2: Problem Statement The research paper focuses on the problems of the China outbound travelers. Arriving in a foreign strange land, it is normal for the China outbound travelers to resolve the culture shock. The research paper focuses on the following problems/impacts: E. Language barrier is one of the problems of China tourists F. Safety of yourself & your belongings is one of the problems of China tourists G. Culture variance is one of the problems of China tourists H. The impact of the research answer to Question 1 to 3 will indicate a declining desire to travel outside china among the China outbound tourists who are affected by the language, safety/security, and/or culture variance issue? The research will generate responsive recommendations. The recommendations relating to the China outbound travelers will significantly reduce or eliminate the problems and impacts of the China outbound travelers’ foreign country problems by equipping the travelers with the necessary information needed to adjust to the unfamiliar foreign country environment. Section 3: Methodology The research used both primary source and secondary sources. By conducting a survey of 25 individuals, the primary research findings were calculated. The research respondents were 25 Chinese individuals. The individuals were randomly selected from my community were picked to answer the survey question. The respondents were asked fill out their age and gender information. The respondents were not asked to indicate their names on the survey answer sheets in order to protect their privacy rights. Using the count statistical tool, the number of research respondents replying to each survey question was generated. By using the percentage statistical cool, the relationship of each respondent’s answer in relation to the total responses is generated, for example 25 percent of the respondents affirmed yes to the question (Brasse, 2015). Secondary sources were gathered to support or explain the primary source survey output. Primary sources include books of experts in their fields. Section 4: Findings Table 1 Findings The findings are significant. The respondents’ profile in terms of gender shows there are 14 females, representing 56 percent of the total research respondents. There are 11 males, representing 44 percent of the total research respondents. The age profile of the research respondents affirmed there are 12 respondents belonging to the 18 & below age bracket (48 percent of the total respondents). There are 9 respondents belonging to the 19 to 30 age bracket (36 percent of the total respondents). There are 4 respondents belonging to the over 30 age b18 & below age bracket (16 percent of the total respondents). The language barrier section shows the survey responses of the respondents to the question, “Do you think language barrier is one of the problems of China tourists?” There were 19 respondents who affirmed their yes votes to the question (76 percent of the total respondents). There were 6 respondents who affirmed their No votes to the question (24 percent of the total respondents). The table shows the safety/security survey responses of the respondents to the question, “Do you think the safety of yourself & your belongings is one of the problems of China tourists?” There were 11 respondents who affirmed their yes votes to the question (44 percent of the total respondents). There were 14 respondents who affirmed their No votes to the question (56 percent of the total respondents). The table’s culture variance section affirmed the survey responses of the respondents to the question, “Do you think culture variance is one of the problems of China tourists?” There were 10 respondents who affirmed their yes votes to the question (40 percent of the total respondents). There were 15 respondents who affirmed their No votes to the question (60 percent of the total respondents). The same table’s impact section provided the survey responses of the respondents to the question, “Do you think the impact of your answer to Question 1 to 3 will indicate a declining desire to travel outside china among the China outbound tourists who are affected by the language, safety/security, and/or culture variance issue?” There were 21 respondents who affirmed their yes votes to the question (84 percent of the total respondents). There were 4 respondents who affirmed their No votes to the question (16 percent of the total respondents). Further, there are other alternative strategies that may be used to generate research findings. One alternative is to go to China and conduct a survey of China outbound travelers. However, such procedure would be impossible at this time. Another alternative is to interview someone from the Chinese embassy here. However, such research outputs may be biased. The China embassy officer may give opinions that do not show the real problem situation of the China outbound travelers. This is understandable, the China embassy officers is a diplomatic person. As such, the China embassy officer may not give the true answers to protect the image of the China embassy, China, and the China citizens visiting foreign countries like the United States. Consequently, I decided to conduct a primary survey to gather data for the research. The primary data includes the confidential answers from the 25 research survey respondents. The primary data research is the best alternative best the outcomes are not tainted with my opinion or another person’s biased opinion. The statistical tools are used to generate the unbiased actual research findings. Section 5: Conclusions Summarizing, there are several significant findings that need to be addressed. Table 1’s gender section showed there are 14 females (56 percent of the total research respondents) and 11 males (44 percent of the total research respondents.). Table 1’s age section affirmed there are 12 respondents belonging to the 18 & below age bracket, 48 percent of the total respondents. There are 9 respondents belonging to the 19 to 30 age bracket, 36 percent of the total respondents. There are 4 respondents belonging to the over 30 age b18 & below age bracket, 16 percent of the total respondents. The same table’s language barrier section confirmed 19 respondents (76 percent of total respondents) felt language barrier is one of the major problems of China outbound travelling individuals and 6 respondents who affirmed their No votes, 24 percent of the total respondents. The same table’s safety/security portion affirmed there were 11 respondents who affirmed safety/security is one of the major problems of China outbound travelers, representing 44 percent of the total respondents). However, there were 14 respondents who affirmed their No votes to the similar question, representing 56 percent of the total respondents. Table 1’s culture variance section displayed there were 10 respondents who affirmed their yes votes to the question if culture variance is one of the major problems of China outbound travelers. However, there were 15 respondents who affirmed their No votes to the same question, representing 60 percent of the total respondents. Table 1’s Impact portion specified there were 21 respondents who affirmed their yes votes to the question whether the impact of language, safety/security, and/or culture variance may trigger a decline in the china outbound travelers travelling priorities, representing84 percent of the total respondents. However, there were 4 respondents who affirmed their No votes to the same question, representing16 percent of the total respondents. Section 6: Recommendations Several recommendations are needed to resolve the above major problems. By resolving the problems, the impacts or effects of the problems on the China outbound travelers are correspondingly eliminated or reduced to allowable levels. All china outbound travelers must undergo a one month language learning seminar in order to understand and communicate using the foreign country destinations’ local language. Next, all China outbound travelers are required to contact the foreign country’s Chinese embassy on how to best avoid places or environments where the safety/security of the China nationals may be pegged as dangerously high. Finally, all China outbound travelers must undergo a one week study of the culture of the target foreign country in order to avoid culture-based unfavorable incidents. References: Bowerman, G. (2014). The New Chinese Traveler. New York: Palgrave Macmillan Press. Brasse, C. (2015). Understanding Basic Statistics. New York: Cengage Learning Press. China_Tourism_Academy. (2010). Annual Report of China Outbound Tourism Development. Beijing: COTRI China Outboound Press. Federation, W. T. (2014). Market Research Report on Chinese Outbound Tourist Consumnption. Beijing: World Tourism Cities Federation. Hall, M. (2012). Tourism in South and Southeast Asia. New York: Routledge Press. Li, M. (2007). Modelling the Travel Motivation of Mainland Chinese Outbound Tourists. West Lafayette: Purdue University Press. Page, S. (2011). Tourism Management. New York: Routledge Press. Yu et al., (2013). Tourism in China. New York: Routledge Press. Appendix Graph_1 China_Outbound Tourism Read More