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Event planning for Asian Market - Research Paper Example

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Summary
The main purpose of this report is to scrutinize the possibility of successfully conducting a wedding event in the Legendary Palace of Oakland California. This event management was examined in the context of Asian consumers.
There has been considerable growth in events and…
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Event planning for Asian Market
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Download file to see previous pages In order to promote themselves, several industries, charitable organizations and interests groups have resorted to holding events. This measure is also adopted by those who desire to reinforce business associations, raise money or just celebrate (slideshare, 2013).
The Legendary Palace is a Chinese dim sum restaurant. It has the capacity to accommodate 500 members at a time. Prior to become a restaurant, it had been used as a night club, garment factory, book store and rooming house. The Legendary Palace is located in the bay area of California. It was constructed in 1917 and it has become a historical land mark of that place.
Hospitality services tend to be intricate. They fulfil social affiliation and self-identity needs, and generate vast opportunities for differentiation. Several products are simple and necessitate performance to a technical norm. As such event management is a novel procedure that requires creativity and innovation.The customer should feel happy and comfortable, during these events. As such, customer satisfaction should be highest priority of event management.
In general, there will be no issues for a land mark hotel like the Legendary Palace, with regard to conducting a wedding on a grand scale. However, due to competition, this hotel has to adopt novel practices and procedures to make it a memorable occasion for the Asian customers. This research will identify the problems if any, with the management of a wedding event in the Legendary Palace. Finally recommendations will be provided for the improvement of procedures of the wedding event for Asian customers.
I have made a thorough research with regard to the event management of s wedding in a land mark hotel, such as the Legendary Palace. To this end, I perused many books and articles for retrieving the necessary information. I have consulted online libraries for the extant literature on the topic. Moreover, I have ...Download file to see next pages Read More
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