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Southwest airlines with its launch in 1972 had only one objective, it was to provide the citizens of US with cheapest air tickets to fly across the country. At a time when a round trip to Orlando in any normal S airlines used to cost 200 dollars, southwest airlines provided this…
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Download file to see previous pages... With no entertainment system in the flights, point to point flights, employees sharing profits of the company rather than huge retirement plans in other airliners and no extra charges for exchanging tickets, southwest airliners was able to provide its customers with cheap airline tickets and posed a major threat to others in the market however it did not seem to enter the mainstream market and chose shorter routes. With days passing, southwest airlines decided to enter the bigger market and started service on bigger routes such as California and Philadelphia. Their strategy of staying in the smaller markets changed but the ideology remained the same and they continued to provide their customers and employees with benefits such as cheaper air tickets and no cut down on number of employees even after the incident of 9/11 when most of the major airliners did ...Download file to see next pagesRead More
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