Nobody downloaded yet

Operations Management in Southwest Airlines - Essay Example

Comments (0) Cite this document
In this essay, the author makes an attempt to understand the operational aspect of the cost leadership strategy followed by Southwest Airlines. The paper tries to examine the strategies the company uses to increase the overall efficiency of its employees by designing tasks in a different manner…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Operations Management in Southwest Airlines
Read TextPreview

Extract of sample "Operations Management in Southwest Airlines"

Download file to see previous pages Southwest Airlines is an example for all of us because it has made tremendous progress by using techniques to improve upon its operations management. It is using its operations management to achieve competitive edge over its competitors. The company uses techniques like e ticketing, faster between flight services, increasing number of seats in planes, flying shorter routes, efficient service of planes, more flight hours by pilots, unique hiring method, and preparation before starting new flights, and less waiting time for planes in order to achieve competitive edge over other airlines.
Southwest Airlines was the first airline in the world to use e-ticketing way back in 1994 (Air Treks, 2011). This initiative of Southwest Airlines has helped them a lot in saving costs related to paper. Also e ticketing has decreased the time required for passengers to board the plan and due to online ticketing checking time of passengers have decreased significantly. All these are the benefits of e ticketing.
The company also encourages passengers to use e ticketing because of the advantages of this service. Customers are also charged a nominal fee for the service so this is a win win situation for everyone. Being the pioneer in e ticketing the company has also earned a reputation of serving its customers in a better way by using technology.
The clerical work is also highly reduced by issuing tickets online. The system does all the work reducing the number of employees needed for the ticketing purpose. Paper tickets would take physical work as well so that is why it is not desirable. The cost effectiveness of Southwest Airlines is preserved in this way. Southwest Airlines flies domestically only so it is very important that it offers quick services to its customers. Mostly domestic flying passengers are in quite a hurry and that is why e ticketing compliments the clientele of Southwest Airlines. Passengers can book their flights before coming to the airport. By using e ticketing the company has increased efficiency of its operations. Between Flights Time Another operational method used by Southwest Airlines to increase its cost effectiveness is less time taken between flights. By decreasing time between flights Southwest Airlines fly more flights in a day. The time between flights is decreased by quick cleaning services and faster checking out of passengers. Southwest Airlines is famous for quick boarding and off boarding of passengers. Passengers are immediately off boarded as soon as the plan reaches the desired destination. This allows planes to fly more than other competitors in a day. Employees at different ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Operations Management in Southwest Airlines Essay”, n.d.)
Retrieved de
(Operations Management in Southwest Airlines Essay)
“Operations Management in Southwest Airlines Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Operations Management in Southwest Airlines

Strategic Management - Southwest airlines

...? Strategic ManagementSouthwest airlines Inserts his/her Inserts Southwest airlines has demonstrated its sound strategic management and planning by retaining its position as being the soul airline in the U.S industry that managed to rack up profits in the 1990’s while its competitors made huge losses (Heskett, 1993). The company also boats of having very profitable shares which has been maintained through steady growth and profitability figures. The company also won the “tripe three” rating as a measure of superior customer service and satisfaction in the 1990’s (Heskett, 1993). It is, therefore, no...
8 Pages(2000 words)Term Paper

Strategic Management - Southwest Airlines

..., staff. Here, we see Southwest Airline on top of its game. One is that it usually plans its flight operations well in advance and appropriately communicates that to the respective customers (Daft, 2005). Beyond this, the airline has an incredible risk management plans. Bohm (2008) notes that, it is common knowledge that Southwest Airline embodies what is commonly referred to as “outside the box thinking” in its risk management. This entails the scheme of preventing/minimizing fuel cost from fluctuating by use of `fuel hedging’. This has however been seen to be a weakness in some fronts. For instance,...
8 Pages(2000 words)Essay

Southwest Airlines

...the company focuses on specific business areas, the management gets up-to-date market information regarding those segments and it enables the company to form timely business strategies. Similarly, the market segmentation aids the company management to keep close contact with customer groups. In addition, all the domains of the company are interrelated; it also improves the efficacy of Southwest’s strategic operations. 6. Recently Southwest Airlines have framed a strategy for its international expansion. The company mainly depends on acquisition strategies so as to promote its international expansion objectives. However, the organization...
3 Pages(750 words)Essay

Management - Southwest Airlines

...airline therefore must become more proactive in its sustainability efforts. It should introduce more measures of environment friendly features within its operation and customer focused policies. Another challenge is that some of the large cities like Atlanta are not served by SW airlines. The company needs to expand its services to larger cities. Conclusion The customers are the mainstay of all business and Southwest has not only retained but also significantly enhances features of its customer centric polices. Therefore, it can be concluded that the competitive advantage of Southwest would be sustainable over a long period of time. Effectively...
6 Pages(1500 words)Term Paper

Southwest Airlines Strategic Management

...The key strategies of Southwest Airlines can be identified as the low cost strategy through which it tends to serve its customers with discounted pricing services targeting a greater customer base. Furthermore, Southwest Airlines has also undertaken certain practices related to strengthening the relationship among managers and frontline employees implementing strategies which emphasizes especially on sharing goals and knowledge along with mutual respect within the workforce. Additionally, the strategies of Southwest Airlines focus on communication techniques which help in solving various operational...
5 Pages(1250 words)Essay

Southwest Airlines

...on qualifications and experience. Conclusion The Southwest Airlines has grown from a humble beginning to become one of the most financially stable, reliable and convenient airlines in the United States. The company’s success has not come as a result of chance but from the strategic decisions that its management has made as well as the efforts of its motivated employees. The company is a low cost, low price service provider that focuses on reliability and high quality service. With an acquisition deal almost getting sealed by the management of the company and that of AirTran, several challenges will be posed to the company especially in regard to...
5 Pages(1250 words)Case Study

Southwest Airlines

...A Case Study Analysis of Southwest Airlines from 'First break all the rules' perspective Introduction: Southwest Airlines is known as a different airline. It is one of the few airlines in the industry which is consistently profitable. Most attribute it to their remarkable cost saving mechanisms, but as this case study will show there is considerably lot more to it. 'First Break all the rules' is a remarkable book written by Marcus Buckingham and Curt Coffman. It is more than a book, in that it is an extensive research of eighty thousand manager's successful managers of various businesses large and small, with a resounding conclusion, that very often the best do things their own way even if it is different or against convention... turnaround...
7 Pages(1750 words)Case Study

Southwest Airlines

...competition, intensified airline regulations, consolidation, uncertain weather conditions in new markets, and labor demands. Problems The main problems of Southwest are: 1) it lacks succession planning; 2) it has a slow market expansion rate, because of its limited point-to-point service strategy; and 3) if Southwest changes its service strategy, its corporate culture will be exposed to more cost and management problems that can undermine it. First, there is no clear replacement when Kelleher retires. Though there are several potential candidates, none seem to have the charisma that Kelleher has, and his mythical, charismatic leadership style has been considered as a...
3 Pages(750 words)Case Study

Southwest Airlines

...Southwest Airline: Can LUV Rule the World? Southwest Airline is one of the most popular low cost American domestic airline that has been able to sustain its profitability through the turbulent phase when rest of the important airlines like Pan Am, Eastern etc. were struggling to survive. After deregulation in 1978, the airline business became highly competitive. There were three key reasons that have contributed to its continued success: human resource; customer service; and innovative cost effective strategy of operation. The organizational culture of the company is highly encouraging. It provides a facilitating environment of learning to its staff and encourages share in profits through stock ownership. In 1992, 10% of stocks... was...
2 Pages(500 words)Case Study

Southwest Airlines, management strategy, employee motivation, communication, training, organization culture, focus on the needs of the customer, organization values, employee engagement and appropriate management of change are the major strengths of the company which define its competitiveness in the air travel business. This essay is a critical reflection; analysis and discussion of the Southwest Airline case with a view of demonstrating how the human resource, leadership, concepts of company management and organizational culture has enabled it to be highly performing and competitive in the market. Leaders within an organization should be adequately skilled and...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Operations Management in Southwest Airlines for FREE!

Contact Us