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11 - Case Study Example

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Revenue is a key factor because it is akin to fair market share for The Christopher Hotel. Revenue parity assures that the sum 180 rooms are available to clients on any given night. Janice should think…
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Case Study Case Study Question Janice should consider revenue, revenue parity, average rate, and occupancy. Revenue is a key factor because it is akin to fair market share for The Christopher Hotel. Revenue parity assures that the sum 180 rooms are available to clients on any given night. Janice should think of average rate because it addresses primary causes for clients’ choice of hotels such as location, services, and rate structures. Lastly, occupancy sheds light on the hotel’s performance over the past few years, which influences its ratings amongst former clients and reputation.
Question 2
Janice should consider getting support from the hotel’s executives through Tony for her group business. In addition, Janice should focus HR practices to increase collaboration amongst group members and their superiors or supervisors. The best way to deal with group businesses is to employ HR strategies. Thirdly, Janice can use heritage relationships to form and organize these groups.
Question 3
Janice should first find out existing trends in the lodging sector. Second, Janice should determine the most promising domestic and visit trends. Third, Janice should find out The Christopher Hotel’s rivals and their success so far. The fourth step is finding out the likely accommodation market sectors in the region. Lastly, Janice can find out the residence and average room rate that a new property at can accomplish.
Question 4
Janice can simply find out what the competition is up to by visiting their website and associate blogs or social media accounts. If the competition has not posted the specifics and time of these activities on these sites, Janice can attend a conference held by competition and pick up news about their events and successes. Other ways for finding out the operations and timing of the competition is compiling a report, enrolling their suppliers, or even employing them.
Lazer, W. (1999). Contemporary Hospitality Marketing: A Service Management Approach. Los Angeles, CA: Educational Institute of the American Hotel Motel Assoc. Read More
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