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So how are they doing so far?” In this regard, the objective of this study is to evaluate the above statement in alignment with the factors of success of the London Olympics through comparative analysis with other Olympic events held in the last two decades of so.
One of the major factors that can depict the success of London Olympics 2012 is the improvement of socio-cultural aspect. It is important to note that the Olympics are among the major sporting event throughout the world that involves the participation maximum number of nations. It also possesses maximum number of individual participants along with sporting events, further signifying its global appeal (Hunter, 2012). Hence, spectators from different nations arrive at the venue which further creates an environment of multicultural meet at the venue city of nation. Thus, this particular social gathering results in socio-cultural bonding between different groups of people. In this regard, the London Olympics has been highly successful considering the large number of spectators visited the country from different nations of the world, which further enhanced the socio-cultural bonding among different ethnic groups. Comparatively, this particular aspect has been can be regarded to be better than that of the Athens Olympics in 2004. However, a strong argument could not be presented with regard to the socio-cultural benefits during the Sydney Olympics in 2000 and Beijing Olympics in 2008 when compared to the London Olympics (Hunter, 2012; Kuper & Sterken, 2012).
Political gains of conducting any mega sporting events like Olympics, is regarded among the major success factor for the host nations. This is evident from the history through analysis of past Olympic events. The reason behind this is that in any Olympic events maximum number of nations meet or gather in common platform i.e. host nation. Thus, along with the
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This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
Many scholars believe that the failure was highly related the leaders inability to enforce their plans and also because of the continued rivalry that existed between Austria and Prussia which were against any of the states to be a leader of the unified Germany (Sherman and Salisbury 254).
The events will continue for month and a half from 27th July to 12th August 2012 and will contain nearly 300 gaming events in various categories. This is the third time England is organizing Olympics. Prior to this, England had the honors of arranging them in 1908 and 1948(Barrow, 2011).
Organisational Structure The London Olympics and Paralympics games organised a committee which was to look after at the affairs of the event, LOCOG was created with Lord Coe as its Chair. This committee is responsible for staging the games and to raise funds by means of sponsorship.
Thus, the target audience comprises of young, energetic, sport loving and health conscious individuals between the age brackets 15-35. Moreover, it is also worth saying that we cannot rule out the potential target audience which lies beyond the bracket: those who are above the age of 35.
Such was the case in Montreal for the Olympics held there, where the building construction outweighed the influx of investment capital, thus making them the most costly games on record.
If planning is properly tuned, the games can prove a substantial economic boon to the host country and the surety that the costs will be recouped and continue to ensure businesses thrive years after hosting the games.
Creation of new jobs is always a pressing priority, and the spreading tentacles of the hospitality sector have many advantages in this respect. The connection between tourism and jobs, as well as with enterprises
It is mentioned that Olympics 2012 would take place in London. This is the third time in history when the city has been given this honor to host the event. The last two times it hosted the event in 1940 and 1948. London won the bid out of four big cities: Paris, Moscow and New York in a close one-on-one with Paris by 4 votes.
Comparing the London 2012 Olympics to other games such as the Beijing Olympics of 2008 and the Sydney Olympics of 2000 will enable to get a clear rating of the London 2012 Olympics. There were many things that London deed in order of sustaining its Olympics.
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