Ecotourism and Sustainable Travel
The country is further endowed with rich cultural diversity which attracts many people of the world. The country is ranked one of the top biodiversity hotspots in the entire world due to the widespread plants and animals that have been identified as endangered species which are under threat of extinction (Buckley, 2004).
The country formulated the National Ecotourism Strategy (NES) which had the goal of offering an integrated management plan aimed at the development of ecotourism in the country. The strategy has created mechanisms aimed at developing ecotourism through the involvement of community initiatives as well as the active participation of the private sector. The driving force towards considering ecotourism in the Philippines is the widespread marketing of key ecotourism sites through online marketing websites that have been created specifically for the process. Examples of ecotourism sites in the Philippines include Lake Danao, Lake Sebu, Bohol, Agusan Mash, Mindoro among others (Lück, 2003).
The ecotour marketing plan is to assist in matching the available opportunities in the Philippines with the specific need of the Eco tourists. The marketing plan will assist in marketing the available opportunities in order to receive funding, ensuring maximum satisfaction from the tour upon visitation of the sights and identification of threats and challenges that are likely to be experienced.