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Many theme parks are self contained units that are isolated. Most theme parks are targeted and managed as commercial enterprises and private sector companies. In the market of theme parks, competition grows each day. This occurs as a result of increased number of theme parks and increased alternatives of spending leisure times. In the battle that is aimed at retaining guests and ensuring their existence in the world of competition, theme parks have identified service quality that results to customer satisfaction as the key factor to pursue.
In Be Our Guest, the key takeaways that Disney Company pursues are the compass of quality service for the guests. On the compass, there are four main points. These include the art and science of guestology, quality standards, delivery systems and integration. Under the art and science of guestology, theme parks have to understand their guests. This will help in creating a mindset that will determine how the guests are treated. Quality standards call for theme parks to come up with the criteria that will help in delivering quality services and matrices. Delivery systems are categorized into three. These include setting, cast and processes. Cast is how the Institute describes its employees while processes represent the procedures required in order to deliver quality standards. Under integration, theme parks have to link with each other so as to work as one (Disney Institute, 2001, p. 236).
The business of theme parks in different areas tends to be reaching the point of saturation. This is because the parks cater for guests who are getting demanding and more experienced each day. The best known theme parks in the world are Disney parks. These parks include Disneyworld, Euro Disney and Disneyland.
The Walt Disney Company is famous all over the world due to its commitment to customer service. Proper customer service is apparent in Disney’s theme parks in California, Tokyo, Florida,
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3 Pages(750 words)Admission/Application Essay
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