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Quantitative Methods Portfolio - Assignment Example

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The hospitality industry is the fifth largest segment in UK to support the economy of country. This shows that there is a majority of the population that travels around the UK…
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Quantitative Methods Portfolio
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Quantitative Methods Portfolio

Download file to see previous pages... This report has selected Mercure London Bridge Hotel to find the trend of its customers, their perceptions and views of the hotel services (Prospects, 2013). The objective here is to apply statistical methods to assess the position of the Mercure London Bridge Hotel in terms of delivering good quality services to its customers. The paper will use descriptive statistics, cross tabulation method and t-test to present comprehensive findings and discussion.
The study has adapted the quantitative research method, which implies the statistical approach of analysis and assessment. Using a primary source of data collection that is by conducting a sirvey of customers of Mercure London Bridge Hotel, this study is based on a primary research design. The approach adapted is deductive and therefore, follows a pattern of conclusiveness and close understanding (Noorossana et al., 2012).
The sampling technique applied in the study is a random sampling, which brought to a sample of 100 visitors of the Mercure London Bridge Hotel from the population of total number of guests staying at the hotel (Abbott & McKinney, 2013).
The questionnaire for the study is comprised of 20 questions in which 9 questions are based on demographics of the participants and 11 questions are in regard of the hotel service quality. Each question is from a different segment of assessment including reservation, room, staff, food and web service quality respectively. The questionnaire covers participants’ point of opinion with respect to their age, gender, and income differences.
The primary data was collected at Mercure London Bridge Hotel, where guests were quested to participate in the survey at their own will. This primary data is utilized to bring out findings and discussions from the study.
To conduct this quantitative study, the approach of statistical analysis is adopted. Descriptive statistics, cross tabulation, and T-Tests are tools applied in the study. For comparative analysis, cross ...Download file to see next pagesRead More
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