StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Travel and Tourism in Sri Lanka - Essay Example

Comments (0) Cite this document
Summary
This essay describes an effective marketing plan that could be taken into account by a travel organization of Sri Lanka which is planning to target the United Kingdom as an international market. This work explains the significance of global exposure of a business as well…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Travel and Tourism in Sri Lanka
Read Text Preview

Extract of sample "Travel and Tourism in Sri Lanka"

Download file to see previous pages This "Travel and Tourism in Sri Lanka" essay outlines the recommendations what the travel organization of Sri Lanka should do to succeed on the international market and contains detailed and effective marketing strategy and action plan. Marketing strategy should be associated to the corporate and business strategies and should be consistent in directing competitive thrust on superior management level. As marketing has a large number of activities it has to decide on how it will serve its targeted customers. The marketing strategies should be a guide to achieve goals and objectives in an organisation. It is the base on which marketing decisions are made. These strategies are to be mixed appropriately which helps to achieve the goals in an easier way in an organisation. This mix is known as ‘Marketing Mix’. Marketing mix consists of four primary components. These are:
Product: Product refers to the goods as well as services which an organisation offers to the consumers of the product and in return it charges certain amount of price. The buyer pays not for the product but for the satisfaction the product will give. The Sri Lankan company may place its travel packages as their product in the UK market.
Price: Price refers to the amount that is charged against the products and the services the organisation offers. Pricing mix is an important element as it influences the demand of a product and the profitability of the organisation. An organisation has to keep the demand, buyers’ capability to pay for the product and etc.
...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Travel and Tourism in Sri Lanka Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1599320-travel-and-tourism-in-sri-lanka
(Travel and Tourism in Sri Lanka Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/tourism/1599320-travel-and-tourism-in-sri-lanka.
“Travel and Tourism in Sri Lanka Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/tourism/1599320-travel-and-tourism-in-sri-lanka.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Travel and Tourism in Sri Lanka

Why Ethnicity Rather than Religion Appears Sailent in the Conflict in Sri Lanka

The recent absence of a full-scale war and ceasefire had been of great value in this direction resulting in Government’s concentrating on welfare measures and popular policies, much needed by the island country. It has also achieved the greatest goal of safeguarding quite a few innocent and misled lives. Unfortunately, the violence has increased since then threatening to spread and spillover. When all other countries are marching towards better reforms, Sri Lanka had been languishing in a civil war without any end or peace insight and this aspect has literally put a stop to its further growth as a welfare state. The tropical island considered to be a paradise once is like a death trap today.

There was no doubt, ot...
8 Pages (2000 words) Term Paper

Marketing Strategies in the Changing Envrionment of the Hospiltality and Tourism Industry

There is oversupply and new products are being introduced in the hospitality market like corporate housing and timeshare in the United States market. Keeping in view the new business environment, the hotel companies are experimenting by finding new sources that offer competitive advantage (CA) to enhance companies' performance. According to Barney (1991), recognizing the sources of CA is getting increasing attention in the line of strategic management. Likewise, the demand of able managers, who could encash the opportunities arising out of the assessment of market forces, create new resources, apply reliable strategies and give good results, has increased in the hospitality industry.

Theoretically, sources of CA can be...
7 Pages (1750 words) Term Paper

How the Evolvement of Heritage Tourism Contributes to the Preservation and Maintenance of Museums

This paper will discuss how the philosophy of heritage tourism has developed and how the evolvement of heritage tourism contributes to the preservation and maintenance of museums. It will further highlight the educational role that museums play in society.

Heritage is anything that is transmitted from the past and could include original cultural and natural material, the built environment, the archaeological resource, the intangible heritage and the natural heritage (Nurick, 2000). There is some significance attached to these which make it worth preserving for the self as well as for the future generations. The UK’s heritage is a major contributor to the tourism industry. Virtually all tourism in the UK is partial...
12 Pages (3000 words) Case Study

Englands Tourism

It acts as regeneration support in both urban and rural areas. England Tourism is healthy, liberate industry that contributes to the wealth and employment of the nation. It also acts as a support for many other services and the manufacturing sector. There is also increasing competition from the overseas market. “Growth in international tourism in the second half of the twentieth century is a reflection of a range of changes taking place in the global economic, social and political environments. Foremost among these changes is the widespread and rapid economic growth that has made travel more feasible for an increasing number of the world's population and the improvements in transport and communication technology which have m...
6 Pages (1500 words) Assignment

Risk Management of Space Tourism

The necessitates that adventure tourism is encouraged but after incorporating certain lessons learned in the process. Adventure tourism has led to advancements in technology. The economy of the region experiences growth and the cultural identity of the region remains intact. Risk and safety management has to be enforced through Codes of Conduct which could differ across sectors. Space tourism will result in positively impacting the economy and society while the environmental impact is minimal. Risk management, in this case, has been taken care of and this could bring about an absolutely new dimension in the field of adventure tourism.

The human mind is creative and forever looks for change, challenge, and adventure. Hum...
12 Pages (3000 words) Case Study

Issues of Tourism and Hospitality Industry

The visitors, in turn, will be happy to pay a reasonable amount in return for the services. That’s how the hospitality industry functions. In the earlier times, travel to far off places used to take months to years, and it required grit and determination on the part of the adventurers to explore the other part of the world, and if they could live long enough to go back to their native land, they would narrate the wonderful place that they could see, which in turn would encourage others around to go and see those places. Till the time Wright brothers presented the world with a flying machine, most of such travels used to take place with the help of ships, on foot, on camelback or on horseback. During those times people used t...
6 Pages (1500 words) Term Paper

The Importance of Tourism to the World Economy

Since the eighties, perceived risk research has been of ongoing interest to tourism researchers, Dolnicar (2005) and Dickson, Chapman, and Hurrell (2000)  states. Contributions often include those which investigate positive risk as a factor in increasing tourists who are seeking a thrill. On the other hand, there are also those who view these risks as something negative, thus avoiding the destinations which are haunted by different risks such as diseases, terrorism and other forms of political instability (Dickson & Tugwell, 2000).

The current qualitative research inquired about the risks perceived by young people as regards both domestic and international traveling. A sample of 23 was interviewed for this purp...
15 Pages (3750 words) Research Paper

Sri Lankan Airlines Brand

Sri Lankan Airlines utilizes different functions of marketing communications. These include advertising, public relations, sponsorships, sales promotion and direct marketing in its marketing communications efforts.

With the advertising function, the company utilizes traditional media such as television and radio spots, as well as a non-traditional medium such as the internet (DailyNews.lk 2007). The campaign ‘Home Away from Home’ is developed by Grant McCann (SriLankan.aero, 2007) and communicates through the medium “the idea of staying at home and traveling the world (DailyNews.lk, 2007 August).

Public relations is another medium the company utilizes in the form of events/publicity stunts a...
6 Pages (1500 words) Case Study

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages (2000 words) Case Study

Senegal and Its Implications on Tourism

The country has a rich natural and cultural wealth, which forms the basis for tourist attraction. The main religions in the country are Muslim which forms the largest percent, Christian, and traditional religion (Binns, 2002). The big population of Senegal is found in rural areas, where the western-central region is densely populated. In the cities, there is a mixture of Senegalese, Europeans, and Lebanese, but Senegalese forms the largest population. The national language used in Senegal is French and is commonly used by educated people (Binns, 2002).

Researches show that Senegal was inhabited in ancient times. Islam occupied the land as early as the 11th century thus making many Senegalese to be Muslims. The French So...
7 Pages (1750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Travel and Tourism in Sri Lanka for FREE!

Contact Us