This essay describes an effective marketing plan that could be taken into account by a travel organization of Sri Lanka which is planning to target the United Kingdom as an international market. This work explains the significance of global exposure of a business as well…
Download file to see previous pages...
This "Travel and Tourism in Sri Lanka" essay outlines the recommendations what the travel organization of Sri Lanka should do to succeed on the international market and contains detailed and effective marketing strategy and action plan. Marketing strategy should be associated to the corporate and business strategies and should be consistent in directing competitive thrust on superior management level. As marketing has a large number of activities it has to decide on how it will serve its targeted customers. The marketing strategies should be a guide to achieve goals and objectives in an organisation. It is the base on which marketing decisions are made. These strategies are to be mixed appropriately which helps to achieve the goals in an easier way in an organisation. This mix is known as ‘Marketing Mix’. Marketing mix consists of four primary components. These are:
Product: Product refers to the goods as well as services which an organisation offers to the consumers of the product and in return it charges certain amount of price. The buyer pays not for the product but for the satisfaction the product will give. The Sri Lankan company may place its travel packages as their product in the UK market.
Price: Price refers to the amount that is charged against the products and the services the organisation offers. Pricing mix is an important element as it influences the demand of a product and the profitability of the organisation. An organisation has to keep the demand, buyers’ capability to pay for the product and etc.
...Download file to see next pagesRead More
Cite this document
(“Travel and Tourism in Sri Lanka Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1599320-travel-and-tourism-in-sri-lanka
(Travel and Tourism in Sri Lanka Essay Example | Topics and Well Written Essays - 2500 Words)
“Travel and Tourism in Sri Lanka Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/tourism/1599320-travel-and-tourism-in-sri-lanka.
Strategic Marketing Plan Resuming Tourism in Swat Valley (Pakistan) [Student Name] [Course Title] [Instructor Name] [Date] Executive Summary This report presents a marketing plan aimed at resuming tourism in the valley of Swat located in Pakistan. The valley of Swat remained under the control of terrorist organizations until the military operation was carried out.
When looking at modern day advertisement of travel to locations which in Western standards are seen as exotic, this type of framework can be seen. In looking for examples of this type of advertising use of colonialism thinking, the websites for Sri Lanka and the Maldives reveal something of how their tourist bureaus use the Western aesthetics to connect with potential travelers, thus reinforcing the theories put forth in McClintock’s work.
People from the warm desert climates may seek out snowy, cool mountains to enjoy their recreation time. Tourism is a major industry that brings a lot of needed income into a lot of tourist destinations, to the point where some countries are heavily dependent on the income the tourism brings in.
As such, we will consider the global future in relation to the business world based on the current trends and market position in Sri Lanka. We will also compare our culture and Sri Lanka’s culture with a view of analyzing how the differences in the two cultures will influence ISSAC Corporation doing business in Sri Lanka.
At the same time, the conflict and the civil war, spearheaded by LTTE are showing no signs of ending or receding. Country's natural resources and defence mechanism are diverted into this conflict and welfare measures and national improvement had been at its barest minimum in last few years.
The 27.8 million overseas visitors who came in 2004 spent 13 billion in the UK. Total visits for 2004 are 27.8 million, a 12% increase compared with 2003, and an increase of 10% in spending to 13 billion. In 2004, the UK ranked sixth in the international tourism earnings league behind the USA, Spain, France, Italy and Germany.
This quantitative study has developed statistical measurements from 100 participants in creating a profile of how potential tourists think and what marketing strategies have the greatest potential for encouraging travellers to choose Sri Lanka for the near east experience. Sri Lanka has great potential as a spectacular experience for would-be travelers.
the employee finds it out and informs the authorities about the machine and explains about the agonies incurred as the machine is error prone, she in turn receives the order that no more checking is to be carried out in the machine, and which in turn causes creates tension and
The most important character traits for the cabin crew member: emotional strength and maturity of thought and behavior, personal loyalty to the profession and colleagues, open-mindedness, respect for people, and lack of discrimination on any basis, the ability to deal with unexpected problems and willingness to accept responsibility.
I decided to take it up thinking that the trip would be a leisurely one. Within one week I was off to Sri Lanka- my first travelling experience away from my family.
It was so quick that I had no time to learn about the place I was headed. However,
5 Pages(1250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Travel and Tourism in Sri Lanka for FREE!