Focusing on wine tourism as a growing area of business, the researcher laid the background on the premise that, the key to the continued growth and success of wineries in the world's wine producing region is in meeting customer's expectations and wine products attributes.
Download file to see previous pages...
Focusing on wine tourism as a growing area of business, the researcher laid the background on the premise that, the key to the continued growth and success of wineries in the world's wine producing region is in meeting customer's expectations and wine products attributes.Using an importance performance analysis, the study revealed how well an operation performs with respect to the attributes most important to guests. The study focused on 353 visitors to wineries and used modified SERVQUAL methodology; The study also offers a chance for the Tourists to taste wineries premium products.In recent years, the growth in tourism in the world's wine producing regions has grown rapidly. This has not only attracted the attention of researchers with increasing attention on various aspects of wine tourism, but has attracted the flow of international capital towards this direction. Wine tourism today is widely acknowledged as a growing area of special interest as agued by the researcher.The main problem statement of the research is defined within three folds. Firstly the study focused on visitors' perceptions of the service received at the cellar door-that is, at the winery-and the effect of that service on consumer satisfaction, brand loyalty, and long-term behavioral intention. The study addressed further, the issue of customer service in the emerging wine-tourism sector. Thus an important objective of the study is the definition of the concept of wine tourism as it analysed the linkages between wine quality and brand values, as well as the role of a visit to the cellar door in reinforcing these linkages. Another objective of this paper is the identification of the attributes of service quality as they apply to visits to wineries.
1.2 Research Methods and Design
In the study, the researcher adopted a largely quantitative approach to identify significant trends among current visitors to wineries. The researcher however, criticized the method as not well suited to exploring the underlying symbolism or meaning of a visit to a winery34 or to gaining a deep understanding of the needs and motivations that lead individuals to visit a winery. Such an approach would form a future avenue of inquiry, and our quantitative survey may indicate questions that could usefully be explored with deeper qualitative research.
1.3 Findings of Research
The researcher ran a series of T-tests and evaluated where mean performance scores differed significantly from the mean importance scores. The findings revealed a high degree of colinearity within the results for both the perception and the importance measures. According to the researcher, the result presented true accurate reflections of
Visitor's perception when recorded. Results of the study also showed operators in the wineries are marginally underperforming as visitors proofed to be unhappy with the quality of wine offered for tasting, as most premium wines were out of stock and the wine tasting fees were high.
The study came out with many exciting findings. The study first of all found out that Operators do seem to be experiencing some difficulty, though, with respect to the relational aspects of the cellar-door experience. This interesting finding reinforced the importance of
...Download file to see next pagesRead More
Cite this document
(“Wine production and tourism Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1533578-wine-production-and-tourism
(Wine Production and Tourism Essay Example | Topics and Well Written Essays - 750 Words)
“Wine Production and Tourism Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/tourism/1533578-wine-production-and-tourism.
This research will begin with the statement that before drawing up the marketing plan it is essential to evaluate the external environment in which Brown Brothers proposes to introduce its wine products. The external environmental analysis of Hong Kong suggests that the market has high growth potential.
This assessment focuses on “special interest tourism” in a particular country. Every country has its own competitive advantage in terms of tourism; some have natural beauty, while others have delicious food. Moreover, special interest tourism has come into existence due to the increasing demands of the tourist.
The per capita wine consumption of Hong Kong legal drinkers is an average of 3.3 liters which is higher than Japan (2.3 liters) and Singapore (1.9 liters) (Suen, 2009). Hong Kong wine consumption is expected to reach 4.2 liters by 2012. Despite financial tsunami, the development of Hong Kong wine market has high growth potential.
The strategies and the rivalry prevailing among the wine producers in the Chilean wine markets are also important for analysing the Chilean wine industry. The level of competition in the Chilean wine industry in quite healthy in nature that has the objective of producing quality wine products for supplying to the customers in domestic and foreign markets.
The findings of the study are three folds. The study first of all found out that, Operators are on balance, performing on the most important product and service attributes based on a sample of 353 visitors to two wineries.
The Barossa food and wine event is characterized by the showcasing of world’s top culinary talent in preparing wine and food products. It provides an opportunity for tasting the best food wine and experiencing hospitality. It is a thoroughly enjoying event. The Barossa
The author states that the competitive advantages of wine industry in Greece are evaluated using the famous Porter’s National Diamond framework which focuses on the key factors or determinants in the country that a new entrant in the industry can utilize for their production and establish their business.
17 Pages(4250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Wine production and tourism for FREE!