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Qualitative methods - Essay Example

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Table of Contents Qualitative research  2 How it is Useful 2 Advantages 2 Disadvantages 3 Participant observation  4 How it is Useful 4 Advantages 4 Disadvantages 4 Interview Checklist 6 How it is Useful 6 Advantages 6 Structured Interview 6 Less Structured Interview 6 Disadvantages 7 Structured Interview 7 Less Structured Interview 7 Visual Methodologies 8 How it is Useful 8 Advantages 8 Disadvantages 8 Coding 9 How it is Useful 9 Advantages 9 Disadvantages 9 References 10 Qualitative research  It is a research method to inquire certain solutions social sciences and market based research. It is conducted to seek answer to a hypothesis or research question…
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Download file to see previous pages 2013). In order to avoid any probable deviation this research method focuses on limited sample or delimitating the research area. In the end of qualitative research certain suggestions are also given which are optional and general. Theory is taken to explore solution of hypothesis and data is collected. Data is collected from two sources i.e. primary and secondary. The primary methods are the interview, group discussion, observation, case study, different texts, visual images etc. The secondary methods are consultation of reference material, certain pictures related to focus data and visiting different libraries. Advantages 1. The basic question of a human is” why” and it is satisfied here in this research method. 2. It is easy to conduct as it does not require too much money. 3. It’s more focused with delimitation of sample. Disadvantages 1. Its limited to just a particular chosen sample so what applies to one sample cannot be applied to other sample of same population. 2. It does not give statistics of a fact. Participant observation  It is an approach to collect data in qualitative research. This technique is used for disciplines as sociology, psychology human geography etc. Often it comes close to certain group or parties like a group of a certain occupation, culture or religion and their behavior at a given time. It is of four types. How it is Useful This method is used to observe informal behavior of participant. It gives a better understanding to the researcher when he or she himself/herself gets involve practically. Different approaches are used as Informal interviews, direct observing the sample, group participation and discussion, tracing the personal history, derived results from these approaches. It may take time as months till years to derive results (Profile, 2012). Advantages 1. It’s valid and accepted more because it is an observation. 2. It brings social grooming on the part of observer and he/she gets to learn how to interact in a better way. Disadvantages 1. It’s difficult to remain objective while observation because a researcher may get biased or participant can have influence on him. 2. A participant may behave artificially so it may give fake observation. 3. It takes too much time. Interview Checklist Interview Checklist is dos and don’ts of an interview. It is a formal criteria to judge an interview if it goes successful or not. Certain factors as appearance, application, personality, attitude, response, body language impressions are counted. Two types of interview are taken normally i.e. structured and less structured. How it is Useful It is useful to conduct a good interview. It gives an understanding of whole environment of interview and the particular behavior of respondent and interviewer. It gives the key to successful interview. Advantages Depending upon the types we discuss advantages as follows Structured Interview 1. It has a vast sample, so it’s beneficial. 2. Questions are arranged in sequence to ...Download file to see next pagesRead More
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