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Examine the extent to which success in attracting tourists to a destination is less the product of public sector development str - Essay Example

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Tourism Table of Contents Discussion 3 Conclusion and Recommendation 8 References 9 Discussion Tourism is considered as one of the profitable industries for several developed and developing countries. Significant growth of this tourism industry is effectively contributing to the growth of the economic development of these countries…
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Examine the extent to which success in attracting tourists to a destination is less the product of public sector development str
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Download file to see previous pages Tourism organizations’ managers in private and public organizations need to be well informed strong understanding and command of consumer behaviour as the growth of this industry highly depends on consumer behaviour. In addition to this, commercial interest also needs to be considered in order to develop tourism strategies. What public sector development strategies are typically used to encourage tourism? The public sector organizations introduce several development strategies in order to encourage the tourism. First of all, the public sector organizations generally formalize the tourism industry engagement programs and activities. In these programmes, the organizations invite the board and industry members to discuss over the strategy development process. Globalization and technological revolution is motivating the public sector organizations to target potential customers through online marketing and promotional strategies (Hall and Page, 2006, pp.96-117). Each and every public sector organization is developing attracting website that can provide entire information about the destinations, events and package price to the target customers. In addition to this, sustainable and green strategy development process is helping these organizations to attain sustainable industry growth (Elliot, 1997, pp.31-37). Several unique customer awareness and brand promotional strategies have been adopted by the organizations to develop potential client base. However, the public sector organizations mainly focus on the sustainable practices and operational strategies. What public sector development strategies have been successful/ effective? Why? Promotion and marketing activities through online media networks have been successful. In addition to this, sustainable planning and strategy development process is motivating more number of customers (Hall and Jenkins, 1995, p.19-31). Major limitation is the lack of commercial interest in the developed strategies. In addition to this, limited stakeholder engagement activity during strategy development process can make it difficult for the organizations to meet corporate objectives and business goals. What are the limitations? Golf tourism can be considered under sports tourism sector. Golf is considered as one of the most attractive and significant sport tourism activity that can contribute effectively to the economic and social welfare of the destination. This sport is becoming popular among the people of several developed and developing countries around the globe (Priestley, 2006, pp.170-178). Looking into these favourable aspects and environment, public sector and private sector organizations are collaboratively developing strategies in order to maximize profitability (Jeffries, 2001, pp.19-27). The collaboration of private and public sector organization is highly required in the strategy development process. Generally, public sector organizations motivate the private organizations to follow the legal policies in business policies On the other hand, private sector organizations focus on particular commercial interests and consumer behaviour. It is important to develop customer oriented business strategies in golf tourism. The number of golf lovers is increasing significantly around the globe. The public organizations generally take care of the policy development proc ...Download file to see next pagesRead More
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